Toyota Highlander Hybrid Pricing Analysis: Boston, MA Market Report

Pricing Analysis by Model Year

Key Insights

• Significant Price Premium for New Models: The 2026 model is priced at $53,488, about 12.9% above MSRP, reflecting strong demand for the latest model.
• Steep Depreciation on Older Models: The 2019 Highlander Hybrid has seen a decline of approximately 38.8% from its original MSRP, indicating rapid depreciation.
• Best Value in Mid-Aged Models: The 2021 model shows a keen reduction to $33,176, making it a potential value pick with a depreciation of ~14.0%.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Boston Region

Key Insights

• Highest Prices in Northern New England: Brattleboro, VT leads with an average price of $38,884, indicating greater demand and possibly lower supply in that area.
• Best Value Found in Groton, MA: At $31,473, Groton offers the most competitive pricing for Highlander Hybrids, likely due to increased inventory.
• Steady Pricing in Urban Areas: Cities like Plymouth, MA ($31,791) and Worcester, MA ($32,748) reflect stable prices amid substantial inventory, signaling a balanced market.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is the Most Listed Trim: With 50 listings, the XLE AWD is widely available, establishing itself as a prevalent choice among buyers.
• Premium Trims Reflect Higher Markups: The Platinum AWD ($55,275 MSRP) shows a significant higher price point indicating a demand for luxury and advanced features, roughly 15.1% more than the Limited AWD.
• AWD Trims Highlight Consumer Preference: All trims listed are AWD, suggesting a strong consumer inclination for all-weather capability in this segment.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 25, 2026, CarGurus experts' opinions, and generative AI.