Toyota Highlander Hybrid Pricing Analysis: Boston, MA Market Report

Pricing Analysis by Model Year

Key Insights

• Newer Models Command Premiums: The 2026 Highlander Hybrid is priced at $52,693, approximately 9.3% above MSRP, indicating strong demand for the latest model.
• Significant Depreciation for Older Models: The 2015 Highlander Hybrid shows a steep decline, priced at $18,995, which is about 60.3% below its original MSRP.
• Best Value in Recent Years: The 2021 model is priced at $34,144, reflecting a 12.5% depreciation, making it a potentially attractive option for buyers seeking value.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Boston Region

Key Insights

• Highest Prices in Brattleboro, VT: The average price here is $38,228, likely due to limited inventory and higher demand.
• Lowest Prices in Providence, RI: At $31,349, this city offers the best value, suggesting a more competitive market.
• Stable Pricing in Worcester, MA: With 141 listings and an average price of $33,453, Worcester reflects a balanced inventory and pricing dynamic.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is the Most Common Trim: With 58 listings, it serves as a benchmark for pricing in the market.
• Premium Pricing for Platinum AWD: This trim, priced at $55,675, reflects a significant markup due to luxury features.
• Limited AWD Offers Competitive Features: At $52,475, it balances price and features effectively, appealing to buyers seeking value in premium trims.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from July 2, 2026, CarGurus experts' opinions, and generative AI.