Toyota Grand Highlander Pricing Analysis: Boston, MA Market Report

Pricing Analysis by Model Year

Key Insights

• High Demand for New Models: The 2026 Toyota Grand Highlander shows a +14.4% increase, priced at $47,888, reflecting strong demand for the newest model year.
• Moderate Depreciation: Older models like the 2024 version are priced -0.5% below MSRP, indicating more stable value retention than many competitors.
• Value Considerations: The 2025 model is currently priced at $47,953, only slightly above MSRP (+1.5%), suggesting it may be a good option for buyers looking for relatively new vehicles at competitive prices.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Boston Region

Key Insights

• Price Variability Across Cities: Brattleboro, VT ($45,488) showcases the lowest average price, indicative of potentially lower demand or higher inventory.
• Higher Pricing in Suburban Areas: Cities like Groton, MA ($46,845) and Plymouth, MA ($47,597) display higher prices, likely due to local demand or less availability.
• Competitive Market Average: The average price across cities remains relatively stable around $47K, influenced by both demand and supply.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD as Popular Choice: The XLE AWD trim leads inventory with 55 listings, making it a key supply option for consumers.
• Significant Price Range: The Platinum AWD trim stands out at $55,045 MSRP, representing the highest valuation; its additional features likely attract buyers looking for premium models.
• FWD vs AWD Demand: Trim comparisons show a preference for AWD versions, with higher listings in AWD packages, reflecting possible all-weather performance demand.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 11, 2026, CarGurus experts' opinions, and generative AI.