New Toyota Highlander for Sale near Frisco, CO
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Customer summary
Overall, the Toyota Highlander has built a strong reputation across its model years for reliability, comfort, and family-friendly features. Drivers appreciate its spacious interiors and smooth rides, often highlighting its impressive safety features as a key asset. Many also enjoy the performance and power of the engines. However, some common criticisms include a lack of advanced infotainment options in older models, tight third-row seating, and varying cargo space depending on configuration. Overall, the Highlander is seen as a dependable choice for families and an excellent value in the SUV market.
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4.7 Overall rating
Customers say
Overall, the Toyota Highlander has built a strong reputation across its model years for reliability, comfort, and family-friendly features. Drivers appreciate its spacious interiors and smooth rides, often highlighting its impressive safety features as a key asset. Many also enjoy the performance and power of the engines. However, some common criticisms include a lack of advanced infotainment options in older models, tight third-row seating, and varying cargo space depending on configuration. Overall, the Highlander is seen as a dependable choice for families and an excellent value in the SUV market.
AI generated from the text of customer reviews.
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What people say
Anonymous
Reviewed a 2024 Toyota XLE AWD on Dec 10, 2025
The 2024 Toyota Highlander XLE offers insane cabin room, comfort and luxury feel. The chassis makes an absolute smooth, dream and comfortable ride. Cabin rear chairs makes four adults feel like your in a Sequoia with room. Absolute beautiful and enjoyable ride and purchase
Jamey F
Reviewed a 2024 Toyota Highlander on Sep 6, 2025
I truly like everything about this vehicle. All the features are very easy to use and very comfortable.
Toyota Highlander Trims
| Trim type | MSRP |
|---|---|
| 2026 Platinum AWD | $53,525 |
| 2026 XLE AWD | $45,870 |
| 2026 XSE AWD | $47,940 |
| 2026 Limited AWD | $50,325 |
Toyota Highlander Price Trends
CarGurus tracks the prices of millions of car listings every year. See how the average price of prices has changed over time.
See more price trendsToyota Highlander Pricing Analysis
Pricing Analysis by Model Year
Key Insights
- Significant Premium on Newer Models: The 2026 Highlander is priced at $51,756, which is approximately 12.6% above its MSRP, indicating strong demand.
- Gradual Depreciation: The vehicles from 2022 onwards show less depreciation, with the 2022 model priced around 4.5% below MSRP, while older models experience steeper declines.
- Lowest Average Price in Older Models: The 2016 Highlander has the lowest average price at $18,834, showcasing a depreciation of over 38% from MSRP.
Model Year Pricing
| Model Year | Original MSRP | Avg Price | Price vs MSRP |
|---|---|---|---|
| 2026 Toyota Highlander | $45,870 | $51,756 | +12.6% |
| 2025 Toyota Highlander | $40,320 | $41,821 | +3.7% |
| 2024 Toyota Highlander | $39,270 | $39,513 | +0.6% |
| 2023 Toyota Highlander | $36,620 | $36,502 | -0.3% |
| 2022 Toyota Highlander | $35,855 | $34,337 | -4.5% |
| 2021 Toyota Highlander | $35,085 | $31,031 | -11.5% |
| 2020 Toyota Highlander | $34,600 | $28,896 | -16.6% |
| 2019 Toyota Highlander | $31,830 | $24,600 | -22.8% |
| 2018 Toyota Highlander | $31,230 | $22,782 | -27.0% |
| 2017 Toyota Highlander | $30,630 | $21,077 | -31.2% |
| 2016 Toyota Highlander | $30,490 | $18,834 | -38.4% |
Pricing by Popular US Cities
Market Area: Nationwide
Key Insights
- Cheapest Market in Houston: Houston, TX presents the lowest average price at $24,970, suggesting greater supply or demand dynamics affecting pricing.
- Highest Pricing in New York: New York, NY shows the highest price point at $27,934, indicating either high demand or lower inventory.
- Price Variation Across Cities: Cities like Los Angeles, CA, and Chicago, IL, maintain relatively competitive pricing, around $25,625 - $26,071, reflecting stable market conditions.
City-Level Pricing
| City | Total Listings | Avg Price |
|---|---|---|
| New York, NY | 750 | $27,934 |
| Philadelphia, PA | 271 | $28,835 |
| Dallas, TX | 378 | $28,187 |
| Atlanta, GA | 334 | $26,104 |
| Chicago, IL | 377 | $26,071 |
| Washington, DC | 451 | $26,493 |
| Los Angeles, CA | 501 | $25,625 |
| Houston, TX | 350 | $24,970 |
Pricing by Trim Packages
Key Insights
- XLE AWD is the Popular Choice: With 3,104 listings, the XLE AWD dominates the market, suggesting strong buyer preference.
- Limited AWD Commands a Higher Price: At $50,325 MSRP, it represents the upper price echelon among trims, reflecting the demand for luxury features.
- Trims Show a Consistent AWD Preference: Both the most popular and pricier trims are AWD, aligning with consumer trends toward all-weather vehicles.
Trim-Level Details
| Trim | Listings | MSRP | Drivetrain | Engine |
|---|---|---|---|---|
| XLE AWD | 3104 | $45,870 | AWD | 2.4L 265 hp I4 |
| Limited AWD | 1218 | $50,325 | AWD | 2.4L 265 hp I4 |
| XSE AWD | 711 | $47,940 | AWD | 2.4L 265 hp I4 |
| Platinum AWD | 586 | $53,525 | AWD | 2.4L 265 hp I4 |
These recommendations are based on CarGurus' proprietary market data from June 4, 2026, CarGurus experts' opinions, and generative AI.
