Toyota Highlander Pricing Analysis: Denver, CO Market Report

Pricing Analysis by Model Year

Key Insights

• 2025 Model Premium: The latest model year, 2025, shows an average price of $43,385, representing a 5.0% increase over its MSRP, indicating strong demand for new vehicles.
• Gradual Depreciation Trend: The 2020 Highlander saw a significant price drop to $28,623, a decline of 17.1% vs MSRP, while older models continue to depreciate more steeply.
• Best Value Year: The 2021 Highlander offers the lowest average price of $31,492, showing good value for potential buyers looking for a balance between cost and features.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Denver Region

Key Insights

• Best Pricing in Montrose: The lowest average price is found in Montrose, CO at $18,950, which may indicate a lower demand or higher inventory levels in this area.
• Affordability in Longmont and Fort Collins: Listings in Longmont (Avg: $23,777) and Fort Collins (Avg: $24,455) offer comparatively affordable options within the region.
• High Prices in Colorado Springs: Average prices in Colorado Springs ($27,942) reflect a stronger demand for vehicles in this metropolitan area.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD Dominates Listings: The XLE AWD trim is the most available option with 152 listings, reflecting its popularity among buyers.
• Price Spread Indicates Premium Features: The Platinum AWD ($53,525 MSRP) is priced significantly higher than other trims, highlighting the value in advanced features and luxury options.
• Variability in Drivetrain Availability: Each listed trim offers AWD, catering to the demand for better handling and performance in varying weather conditions.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 25, 2026, CarGurus experts' opinions, and generative AI.