Toyota Highlander Pricing Analysis: Boston, MA Market Report

Pricing Analysis by Model Year

Key Insights

• Significant New-Car Premium: The 2026 Highlander is priced at $53,987, representing a 17.8% increase over its MSRP, highlighting strong demand for the latest model.
• Steep Declines in Depreciation: Older models show robust depreciation, with the 2018 Highlander dropping to $22,466, equating to a decline of -28.8% from its original MSRP, signifying its reduced market appeal.
• Best Value Year: The 2021 Highlander presents the best value with a -11.0% price drop, suggesting it balances affordability with recent technology and features.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Boston Region

Key Insights

• High Prices in Northern Markets: Cities like Brattleboro, VT ($29,719) and Manchester, NH ($29,589) command the highest prices, likely due to limited inventory.
• Lower Price Sensitivity in Southern MA: New Bedford ($26,794) and Plymouth ($27,119) reflect the lowest average prices, suggesting a more competitive market.
• Inventory Variability: Markets with higher listings such as Worcester (663 listings) and Groton (552 listings) display stable prices around the regional average, indicating healthier turnover rates.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is the Leading Trim: The XLE AWD is the most common trim with 289 listings, reflecting consumer preference for a balanced feature set at a competitive price.
• Price Variability in Trims: The Limited AWD model, priced at $50,325, represents the highest MSRP among trims, indicating premium features drive significant pricing differences.
• AWD Popularity: All trims available are AWD, aligning with regional demand for all-weather capability, which is crucial in the Boston area.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 25, 2026, CarGurus experts' opinions, and generative AI.