Toyota Grand Highlander Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• New Models Command Premium Prices: The 2026 model is priced at $51,683, reflecting a 22.3% increase over its original MSRP, indicating strong demand for the latest model.
• Moderate Depreciation for Recent Years: The 2025 model shows a 16.1% decrease from MSRP, while the 2024 model has a slight depreciation of -0.8%, suggesting stable pricing for newer vehicles.
• Best Value Year: The 2024 model offers the closest pricing to MSRP, making it a potentially attractive option for budget-conscious buyers.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Chicago: The average price in Chicago, IL is $45,872, indicating a strong demand in urban markets.
• Lowest Prices in Miami: Miami, FL offers the most competitive pricing at $42,840, suggesting a more price-sensitive market or higher inventory levels.
• Price Variation Across Cities: Prices vary significantly, with New York, NY at $45,067 and Dallas, TX at $46,767, reflecting regional demand differences.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is the Most Common Trim: With 633 listings, the XLE AWD trim is the most prevalent, indicating strong consumer preference for this configuration.
• Premium Pricing for Platinum AWD: The Platinum AWD trim, priced at $55,445, commands a significant premium, reflecting its luxury features and higher demand.
• Value in Base Trims: The LE FWD trim, with an MSRP of $42,260, offers a more budget-friendly option while still providing essential features.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from August 6, 2026, CarGurus experts' opinions, and generative AI.