Toyota Grand Highlander Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• Strong Demand for Newer Models: The 2026 Toyota Grand Highlander is priced at $51,913, which is +23.5% above MSRP, indicating high demand for the latest model.
• Moderate Depreciation for 2025 Model: The 2025 model shows a current average price of $47,302, reflecting a -15.0% depreciation from its MSRP, which is relatively moderate for a new vehicle.
• Best Value in 2024 Model: The 2024 model is priced at $44,848, only -1.1% below MSRP, suggesting it offers a strong value proposition compared to newer models.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in New York: The New York, NY market has the highest average price at $44,803, likely due to higher demand and lower inventory.
• Lowest Prices in Miami: Miami, FL offers the lowest average price at $42,819, indicating a more price-sensitive market or higher inventory levels.
• Price Stability Across Major Cities: Cities like Chicago ($46,352) and Dallas ($46,005) show relatively high prices, suggesting consistent demand across major urban areas.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is the Most Common Trim: The XLE AWD trim leads with 656 listings, indicating strong consumer preference for this configuration.
• Premium Pricing for Platinum AWD: The Platinum AWD trim has the highest MSRP at $55,445, reflecting its luxury features and higher demand.
• Value in Limited Trims: The Limited AWD trim, priced at $51,360, offers a balance of features and price, making it a competitive option in the market.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from August 13, 2026, CarGurus experts' opinions, and generative AI.