Toyota Grand Highlander Pricing Analysis: Buffalo, NY Market Report

Pricing Analysis by Model Year

Key Insights

• Significant New-Car Premium: The 2026 model is priced at $55,999, which is approximately 31.5% above its MSRP, indicating strong demand for the latest model.
• Price Drop for 2024 Model: The 2024 Grand Highlander shows a notable decrease, with an average price of $44,165, reflecting a ~2.7% discount from its MSRP, suggesting a more competitive market for slightly older models.
• 2025 Model Pricing Stability: The 2025 model is priced at $57,500, which is about 40.8% above MSRP, indicating a potential supply constraint or high demand.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Buffalo Region

Key Insights

• Highest Prices in Erie, PA: The city of Erie commands the highest average price at $54,500, likely due to limited inventory and higher demand.
• Lowest Prices in Elmira, NY: Elmira offers the most competitive pricing at $43,965, suggesting a more price-sensitive market or better inventory levels.
• Inventory Variation: Cities like Rochester and Syracuse have similar average prices around $44,973 and $43,983, respectively, indicating stable pricing across these markets.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Trims Dominate Listings: The XLE AWD trim is the most common with 33 listings, reflecting strong demand for all-weather capability.
• Premium Pricing for Higher Trims: The Platinum AWD trim, priced at $55,445, is significantly higher than the base trims, indicating a premium for luxury features.
• FWD Trims Offer Lower Entry Points: The XLE FWD trim, with 11 listings and an MSRP of $45,030, provides a more affordable option for buyers.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from August 13, 2026, CarGurus experts' opinions, and generative AI.