About Us

Subaru of Rochester was founded in November 2017 and has quickly grown in recognition as the best dealership in Rochester. Though it is not the largest store in town, Subaru is one of the top-selling brands in the area, and Subaru of Rochester is the trendsetter. As the first local dealership to offer free lifetime powertrain warranties and the first to continuously run an avid online social community, this store has set the standard for innovation in Southeast Minnesota. A modernized buying process using iPads®, up to a year of free maintenance with every purchase, and the largest selection of Certified Pre-Owned Subarus in the area coupled with a great selection of used vehicles.

Our Amenities

  • Coffee
  • Water
  • Snacks
  • Comfortable Lounge
  • Free WiFi

Media

Service Info

Service Hours

Dealer Reviews

Based on 10 reviews
All reviews are verified visits to the dealer. – Learn More
Scott
Mar 29, 2026
The dealership was very responsive.
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Mar 7, 2026
Returned the car due to extremely high insurance costs Insurance was over 25% of the value of the car per year. More transparency in the initial pricing and deal should be available.
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Feb 5, 2026
Very friendly and helpful sakes staff. Good follow-up too. Good times!!
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Nov 12, 2025
Seems like a fabulous staff. They reached out to me many times regarding my interest in several of their vehicles. Great selection of clean vehicles at great prices with friendly and helpful customer service. I unfortunately do need to put my vehicle purchase on hold, but do plan to come back to do business with Subaru of Rochester. Keep up the great work!
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May 5, 2025
Super dealer, everyone was so attentive and friendly even though they were very busy.
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Mar 11, 2025
Absolutely wonderful people to deal with. thank you for a great vehicle.
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Scott
Jan 25, 2025
Good communication. Helpful in many ways. Would work with them again
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James
Sep 14, 2024
Prompt reply to my inquiry. Vehicle sold shortly after
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Sep 8, 2024
Things started off okay. But after a couple of phone calls communication suddenly stopped. I was under the impression that we were working on a deal for a new vehicle. However since Thursday the salesman Collin I believe is his name has stopped communication. Not what I would call professional.
1 of 1 people found this review helpful.
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Sep 9, 2024
Response from current dealership:
Hi Greg, thank you for your feedback. We absolutely strive to provide our customers with an efficient and professional service experience, so we are disappointed to hear that yours was not up to par. Please contact us at (507) 285-4777 to discuss your concerns, as your satisfaction is of utmost importance to us.
Bryce
May 1, 2024
I had no problems with Subaru of Rochester!
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May 2, 2024
Response from current dealership:
We regret to hear your experience was less than extra-ordinary. Please reach out to us at 507-285-4744 to dicuss this further.
Apr 1, 2024
Esad Mujic is knowledgeable , efficient and pleasant. Buying a car is always a big event but this purchase went so smooth. Our son put us on to carguru.Wow this was an easy experience Thank you to all involved.
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20
Jun 30, 2023
I was very please withe the information he left me in a message
1 of 1 people found this review helpful.
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Jul 6, 2023
Response from current dealership:
Katherine, we really appreciate your great feedback! Our team is available should you require any extra help.
May 14, 2023
Sales staff were great and easy to work with.
1 of 1 people found this review helpful.
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Aug 29, 2023
Response from current dealership:
Don, thanks for your great review, and for giving our dealership such a high star rating!
20
Mar 26, 2023
Alex and his manager were fantastic to work with. They were super helpful and went the extra mile even though I did not end up buying a car from them. I will definitely start with them on my next car search.
1 of 1 people found this review helpful.
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Apr 3, 2023
Response from current dealership:
Hi Jeff, thank you for your kind review; we are happy to pass along your comments to the team here at Subaru of Rochester! If you have any further questions, please give us a call. We're always happy to help! Take care!
Feb 26, 2023
They were responsive to my questions.
1 of 1 people found this review helpful.
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Mar 7, 2023
Response from current dealership:
Hi Jim, thank you for your kind words! We're happy we could help. Our team is available should you require any extra help.
Feb 20, 2023
Yes, the dealer contacted me immediately. Purchase did not work out, but they were very attentive.
1 of 1 people found this review helpful.
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Feb 27, 2023
Response from current dealership:
Hello Nanci, thank you; we appreciate your feedback! Feel free to reach out to us if you need anything. Have a wonderful day.
Joan
Aug 2, 2022
Sold it before I could get there. I did get a message which was great.
1 of 1 people found this review helpful.
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Aug 9, 2022
Response from current dealership:
Hi, we're happy to hear you had such a positive experience with our team! Please let us know if there is anything else we can do for you; we are more than happy to help! Take care!
Michael
May 22, 2022
My experience at Subaru of Rochester was the best experience I ever had at a car dealer. I found the car, its condition, and the price as advertised, and they went out of their way to be helpful and accommodating. I would go back there anytime, and I recommend them enthusiastically.
1 of 1 people found this review helpful.
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May 26, 2022
Response from current dealership:
Michael,
Thank you for the review and the compliments. We work hard to present our vehicles clearly online just as they are on our lot. It is good to hear we are succeeding in delivering transparency and value throughout your entire vehicle search and purchase. Thank you for the recommendation!

Jacob
5
Apr 3, 2022
Alex is absolutely great to work with so far. Beverly in their financing department has been very helpful and nice to work with. Hopefully the delivery process will be as painless as the purchasing process.
1 of 1 people found this review helpful.
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Apr 10, 2022
Response from current dealership:
Laurie, we really appreciate your great feedback! Please let us know if you have any additional questions about services you received and thank you again for choosing Subaru of Rochester!
Jan 17, 2022
We ended up finding a different vehicle in the end, but Marcus was a pleasure to work with. Highly recommend him.
1 of 1 people found this review helpful.
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Jan 24, 2022
Response from current dealership:
Hi Reuben, we really appreciate your great feedback! If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!
Apr 10, 2021
Fantastic communication and transparency. Although I did not purchase this vehicle, the dealer was very helpful and willing to work with me.
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Jul 17, 2021
Response from current dealership:
Chad,

This is very kind of you. At our stores, we believe the customer should be in control. We strive to always listen, to always do what is best for you, and to help you understand the vehicles and buying process. Hope you found a vehicle you'll love to drive!

Regards,
Jacob Wessel
Marketing
Mar 28, 2021
Quick response to my questions! They asked how they can help me to find exactly what I'm looking for! I feel like they really care!
Is this review helpful? Yes | No
Jul 17, 2021
Response from current dealership:
Nanette,

Thanks for the feedback! Our first goal is to find the right vehicle for You. We want you to love what you drive, and we believe that listening to you and putting you in control is the best way to find it. Let us know if there's ever anything else we can do to help.

Love What You Drive,

Jacob
Jan 13, 2021
Awful pushie never even showed us cars we emailed about n were interested in tried putting us into a car we couldn’t financially afford! Never even discussed the prequalified financing we had prior to walking in
1 of 1 people found this review helpful.
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Jan 13, 2021
Response from current dealership:
Dawn,

We apologize for the inconvenience. We will discuss this situation with our sales team to determine where there was a disconnect. If there's anything we can do to make things right, please reach out to me directly at jwessel@penzauto.com.

Regards,
Jacob
Sep 29, 2020
The sales rep and his supervisor were both couteous.
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Ken
Aug 14, 2020
Best customer services
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Kathy
Jun 8, 2020
They responded very quick. We have an appointment to see the Subaru. They were very upfront on the condition of the SUV
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Donn
Jun 6, 2020
We were replacing a damaged vehicle and wanted the same model so I researched this online and we went to the dealership and purchased it. Dealer was accommodating for the test drive and purchase details.
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May 9, 2020
Always great customer service
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Jan 29, 2020
Purchasing the Kia Sedona from Shawn was a great experience! They really went out of their way to make sure we got what we wanted, explained everything that needed explaining, had the van in top shape. Thanks!!!
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Jun 8, 2019
Responsive. Friendly. Provided information I asked for. Encouraging. Kept up communication. helpful. sense of humor.
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Richard
May 11, 2019
Easiest stress free deal I have ever had . Was very quick to respond, listing was very accurate, car was clean and ready, staff was friendly and accommodating and yes I would recommend.
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May 20, 2019
Response from current dealership:
Richard, thank you for the feedback. We are glad that we were able to provide you with the right product and the right experience. Enjoy your new vehicle!

Regards,
Jake Wessel
Marketing Director
Subaru of Rochester
James
Apr 23, 2019
Excellent customer service very helpful !!
Is this review helpful? Yes | No
Larry
Apr 12, 2019
I spotted a 2004 Subaru Forester XS and I'd looked for months. This one showed up in Rochester, just a short distance from where I live. I wrote the dealer on a Saturday and Josh wrote back within minutes. He answered my questions and I decided to buy the car sight-unseen. I showed up on Monday morning and bought the Forester. Another buyer was there to test-drive it, but the Manager jumped in to give me first right of refusal. Very professionally handled. The Forester is exceptional and it came at a very fair price.
1 of 1 people found this review helpful.
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Daniel
Mar 6, 2019
Was very helpful and answered all my questions
1 of 1 people found this review helpful.
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Mar 4, 2019
They are professional and very helpful and made me feel comfortable about shopping wit them, and i would recommend anyone to them.
1 of 1 people found this review helpful.
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James
Feb 12, 2019
Quick response
1 of 1 people found this review helpful.
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Sophi
Jan 4, 2019
Got back to me within an hour of emailing them! Very friendly and accommodating :)
1 of 1 people found this review helpful.
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Jan 7, 2019
Response from current dealership:
Thank you so much for the kind review, Sophi! We've built you a wish list and will let you know when your perfect vehicle comes in! Looking forward to assisting you in the future! :)

Josh
Subaru of Rochester
Dec 13, 2018
Quick and friendly response.
Is this review helpful? Yes | No
Dec 13, 2018
Response from current dealership:
Hi DKnabel,
We are glad to hear that you had a good experience with us. Let us know if we can assist you with anything else!
Keith
Nov 16, 2018
VIN research shows car may have been obtained at an insurance auction by dealer, which was not disclosed to me by the dealer. There was even an online photo and date of this vehicle? in an ins auction yard!
1 of 1 people found this review helpful.
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Nov 16, 2018
Response from current dealership:
Hi Keith,

Like every other dealership, we obtain some used cars by bidding on them at auctions. This is common practice in the automotive industry and we are at a loss to figure out what is the issue with the fact that your car was at an auction. We provide auto check for you about the history of the vehicle, and every vehicle must pass through our rigorous safety inspection before it ever hits our lot for customers. Please elaborate on why you feel that you were misled and feel free to contact us at jwinkler@subaruofrochmn.com if you would like to discuss further.
xxxxx
Nov 5, 2018
The dealer was quick to respond. When I spoke with a sales rep about a car I was interested in, she said the car was clean and in great condition. She failed to mention the car had damage that had not been repaired. Family members drove 150 miles round trip to look at the car.
1 of 1 people found this review helpful.
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Nov 16, 2018
Response from current dealership:
Hello X,

We are sorry to hear that you had this negative experience. Could you give some more insight into what damage was present that wasn't clearly shown through the pictures? We are not a dealer who tries to hide things like that from our customers, so we are sorry that you had a bad experience and felt like there was damage that we didn't allude to. Please contact us at jwinkler@subaruofrochmn to see if we can make things right with you.
zosh
Nov 4, 2018
Immediately responded to contact
Is this review helpful? Yes | No
Dec 3, 2018
Response from current dealership:
Thank you for the review, Zosh!
Judy
Oct 29, 2018
Mike was very helpful and great to work with. I had questions after the sale and he responded promptly. He also said that while he didn’t know a lot about my vehicle (a Nissan), he would be more than willing to research any question I had if he didn’t know. It was definitely a good experience.
Is this review helpful? Yes | No
Dec 3, 2018
Response from current dealership:
Hi Judy! It is great to hear that Mike worked with you to help find everything out! Let us know if we can do anything else for you :)
Sep 18, 2018
Fast response from Mariah, polite and courteous in emails and setting up an appointment on the phone. The car was waiting for me when I arrived at the set time. Mariah met us and pointed out the car and our salesman, Nick. Nick was very knowledgeable of the car and friendly, easy to talk to. The car sold itself as they had it spotless inside and out. After the test drive, we did the paperwork and were on the road quickly. No second thoughts, easy purchase, great vehicle! Thanks to Mariah and Nick for a great buying experience.
Is this review helpful? Yes | No
Dec 3, 2018
Response from current dealership:
Thank you so much for the review, we will pass on your compliments to Nick and Mariah! We are always thrilled to hear that the extra work we put in to the process is showing!
40
Sep 14, 2018
Good
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Dec 3, 2018
Response from current dealership:
Hi Guru!

Thanks for the great review!
Marilyn
Aug 16, 2018
He has contacted me several times in a very cordial way, and I am still debating....
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Dec 3, 2018
Response from current dealership:
Thank you for the kind review, Marilyn, we are happy to work with you and be your advocate! :)
Jul 24, 2018
Send the quote immediately
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Dec 3, 2018
Response from current dealership:
Hi Thomas!

Sorry you did not get your quote immediately! We always try to be up front with our prices to help people with their research of different vehicles. Thanks for the review!
Hunter
Jun 20, 2018
Great customer service, kind of a long wait but was definitely worth the time
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Dec 3, 2018
Response from current dealership:
Hi Hunter,

Sorry to hear about your wait time. We are always looking to improve our service! We are glad you had a great experience otherwise :)
Jack
Jun 15, 2018
Canned response. Nice enough, but didn't bother to read that I was not in their geographic area.
1 of 1 people found this review helpful.
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Jun 14, 2018
This dealer was helpful and emthusiastic.
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Dec 3, 2018
Response from current dealership:
Thank you for the kind review, Tom! Please let us know if there is anything else we can do to improve your experience with us!
S
May 10, 2018
Car was rough, nice people, nice place, I would go back
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May 11, 2018
Response from current dealership:
Hi S - I am happy to hear that you enjoyed your time with us and appreciate your business.  Can you explain more about your comment "car was rough"
Apr 16, 2018
A friendly, professional dealership.
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Apr 19, 2018
Response from current dealership:
Thank you so much for the nice complement!  We look forward to assisting you in the future!