About Us

New Volkswagen Dealership in Salt Lake City, UT Welcome to Strong Volkswagen! We are a family-owned business and a proud member of the Strong Auto Group which has been operating in the Salt Lake City area since the 1940s. Strong Auto Group is the longest continuous-running import auto business in the state, and we look forward to doing business with you. Not only do we serve Salt Lake City, but we also serve all the surrounding areas including South Jordan and West Valley City.

Our Amenities

  • Coffee
  • Soda Pop
  • Water
  • Hot Chocolate
  • Tea
  • Snacks
  • WiFi
  • And Life time car washes

Media

Service Info

Service Hours

Dealer Reviews

Based on 5 reviews
All reviews are verified visits to the dealer. – Learn More
Dennis
Feb 14, 2026
I found the exact car I was looking for at Strong VW. I’m in California so as soon as I expressed interest they went out and took a comprehensive video of the interior and exterior of the car and sent it to me. They provided me with an “out the door” price that was acceptable and I placed a deposit to hold the car. I made arrangements to fly to Salt Lake City in a couple of days. and I was picked up at the airport by the dealership in the car I was purchasing. It was exactly as described and I was on my way back to California in a short time.
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Dameniel
Dec 18, 2025
Cameron never called back we kept calling and texting him but he would never do much more than answer the immediate question and not follow up. Now I have credit inquiries and he never called back
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Dec 18, 2025
Response from current dealership:
Thank you for your feedback. We’re sorry to hear that the communication fell short of expectations, as consistent follow-up is important to us—especially during the credit review process.

Your comments have been shared with Cameron and our management team and will be used as a coaching opportunity to improve follow-up and clarity moving forward. We appreciate you taking the time to bring this to our attention.
Jul 3, 2025
Cameron was great
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Oct 1, 2025
Response from current dealership:
Thank you for your review! We are glad Cameron was able to help you with your new car and look forward to helping you with the road ahead with all things automotive.
David
Jan 14, 2025
Slow start to communication initially. However, a seamless transaction completed same day. Touareg exactly as described. Avoided the drive to Phoenix/flight to Dallas to explore the other two Touaregs in queue. Kudos to Christian!
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Jan 15, 2025
Response from current dealership:
Thank you for your feedback! We're glad to hear that the transaction ultimately went smoothly and that the Touareg met your expectations. We also appreciate your understanding regarding the initial communication. We're happy that Christian could assist you and help you avoid the extra travel hassle. If you need anything else, don’t hesitate to reach out!
John
Sep 5, 2024
Great
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Sep 6, 2024
Response from current dealership:
Thank you for your 5 star review! We appreciate the business and glad we were able to help.
5
Jan 15, 2024
This is a car financing company masquerading as a car dealership. I emailed and text with them and asked what the price would be if I wrote out a check and they would never give me a price. They just wanted to get me in to do a test drive, even though I live in Idaho, presumably to try and get me to do a financing deal. If you don't finance with them then they don't want your business.
9 of 9 people found this review helpful.
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Apr 1, 2024
Response from current dealership:
Thank you for sharing your experience with us. We apologize for any frustration you may have encountered during your interactions with our dealership. Our primary goal is to provide transparent and upfront pricing to all our customers, regardless of their financing preferences. We regret if this was not effectively communicated to you.

We appreciate your feedback and will use it to improve our communication processes moving forward. If you have any further questions or concerns, please don't hesitate to reach out to us directly. We value your business and hope to have the opportunity to ser
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anthony
Dec 11, 2023
great response. however i can't respond back thru my company's email system
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Apr 1, 2024
Response from current dealership:
Thank you for your understanding and acknowledgment of our response. We're sorry to hear that you're unable to respond through your company's email system. If there's anything further we can assist you with or if you have any other questions or concerns, please feel free to reach out to us through any available channels, such as phone or direct messaging. We appreciate the opportunity to address your feedback and look forward to assisting you in any way we can.
Nov 24, 2022
The dealer was responsive and had good selection, but overall I did not have a good experience. The price listed only applies if you finance through the dealer. I was not impressed by the high pressure sales pitch or lack of price transparency.
13 of 13 people found this review helpful.
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Apr 1, 2024
Response from current dealership:
Thank you for your feedback. We apologize for any inconvenience caused by our pricing structure and the pressure you felt during your visit. We aim to provide transparent pricing and a comfortable experience for all customers, and we regret falling short in your case. Your input is valuable, and we'll use it to improve our practices. If you have any further concerns, please don't hesitate to reach out.
Karen
Jun 20, 2022
Responded quickly.
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Feb 8, 2022
Dealership called me back, but could not find me any financing. Not very happy with the delivery of the car offer.
2 of 2 people found this review helpful.
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Nov 4, 2021
Great
1 of 2 people found this review helpful.
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Oct 31, 2021
Excellent experience, we bought our truck from them. I have never have such a smooth car buying experience in my life, thank you Strong VW. Billy was tremendous and treated us wonderfully, we are very satisfied
2 of 2 people found this review helpful.
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Linda
Sep 7, 2021
I Sent a question about the interior and they answered me immediately and offered to help more. They sent pictures of the interior and answered my questions. I am going to check out other cars in my area first before continuing to pursue this car.
2 of 2 people found this review helpful.
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Aug 19, 2021
Only selling to folks in that area due to the shortage of vehicles. Don’t advertise free delivery and nation wide guarantees then.
11 of 11 people found this review helpful.
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Jul 16, 2021
Very good response time. Very helpful.
1 of 1 people found this review helpful.
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Jul 14, 2021
Nice!
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rocky
Jul 6, 2021
Never Replied with a price... just questions.. located another vehicle closer with a pre-disclosed price.
4 of 4 people found this review helpful.
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Jun 28, 2021
Great people very friendly and helpful
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Jun 7, 2021
They had none of the facts straight and knew nothing of what they was talking about when it came to being preapproved for financing there service sucked will never ever use them again, worst dealer ever,,,,,
12 of 12 people found this review helpful.
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Amy
May 21, 2021
The 2017 car had been sold by the time I went in to see it. It was a very low pressure experience when test-driving and looking at cars, which I appreciate. I eventually decided on a 2019 e-Golf and purchased it from this dealer. Note that the prices they quote depend on you taking their financing, which will be more expensive than the financing you can get directly if you have decent credit. I personally don't like that tactic, but understand that's how they make money now that the internet has made pricing more transparent. I am very happy with the car and feel that otherwise the price was very reasonable. I hope they expand their electric car inventory, expertise and servicing capability.
6 of 6 people found this review helpful.
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May 5, 2021
Jayden at Strong Volkswagen was awesome would definitely do business with him again!!
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James
May 5, 2021
They had the car advertised at 3995 I got there and all of a sudden the price went up to 4995. They said it was a weekend special. I reminded them I talked to them on Friday , then they discussed it with each other for 15 minutes. Then I was told they could give me that price. The final price came out to be about 6000. So I didn't get the car because I was approved for 4500
9 of 10 people found this review helpful.
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May 1, 2021
The vehicle wasn't the right trim level, but the representative contacted me quickly and answered all of my questions.
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Apr 23, 2021
Great experience purchasing my used F250, bought online and deliver! Great price , Michelle was great and a pleasure to deal with she sent great video and pics for and was exactly as described! Thanks you ...Gino
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Mike
Apr 13, 2021
Salesman told me car was available, I told him consider it sold ill take it. He said he was headed home and would get it written up Monday. He finally called me at 9:30 and said someone came on this morning and purchased it. Pretty incompetent sales person.
6 of 6 people found this review helpful.
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Mar 31, 2021
Dealer did text me however when I asked for more pictures, I didn't hear back from them
5 of 5 people found this review helpful.
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Mar 20, 2021
This guys rock. Gave us a good price and we’re very straight fotmrward and low pressure. Thanks for the new vehicle and great experience!!
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Mar 6, 2021
Responding promptly, offered assistance and info was accurate.
1 of 1 people found this review helpful.
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Mar 2, 2021
I haven’t bought a vehicle from them because I live out of state but their communication sending me videos and what they offer is top shelf.
2 of 3 people found this review helpful.
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sue
Feb 16, 2021
Salesman was very attentive. Internet price was a little misleading. The additional add on costs were almost $2000 higher than the price listed. :(
9 of 9 people found this review helpful.
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Ed
Feb 9, 2021
wasn't very helpful asked about his delivery process and he never got back to me he stated it was to late in the day
4 of 4 people found this review helpful.
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Tim
Jan 12, 2021
Waited two weeks to respond to our questions and the responded he sold the car a day ago. What?!
7 of 7 people found this review helpful.
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Jan 7, 2021
Very Helpful!
0 of 1 people found this review helpful.
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Anthony
Jan 6, 2021
great response, follow up and sale! thanks!
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doug
Jan 3, 2021
Quick response and good follow up :)
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Timothy
Dec 25, 2020
Watch out for the upcharge for not using their financing. They also add a bunch of “extras” that they will charge you for too. The price listed is not the one you will be walking out with. I walked out
19 of 19 people found this review helpful.
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Jeff
Dec 1, 2020
Helpful and responsive.
1 of 1 people found this review helpful.
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Nov 28, 2020
It was a very easy process
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Nov 28, 2020
Awesome customer service
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Nov 25, 2020
The internet customer relations representative, Shelby, was great. She was very good about setting me up with a salesman to answer my questions. Then she later followed up with me to insure my needs were being looked after. Unfortunately they are a little bit too far for me to feel comfortable buying a truck from. Too bad.
1 of 1 people found this review helpful.
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30
Nov 19, 2020
Strong Volkswagen reached out quickly with a personal video and several phone calls and emails and texts.
1 of 1 people found this review helpful.
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Nov 3, 2020
My experience with strong was horrible. When I got to the used car building I asked for the sales rep I had a appointment with.. And someone else came out and before he showed me the car I was there to look out, he wanted to pull my credit. I told him that I wanted to see the car first before he ran my credit so I didn't get another incorry on my credit report if I didn't even like the car. He got pissed off and told me that's the way he does things and then he started to swear under his breath then he said fine we'll do it your way. So pissed off I just turned around and walk straight out the door because of the way he was treating me in front of all the people that was. In the lobby.. So In my opinion the sales reps at strong suck. Not one person said anything to me while I was walking out the door.. And what's worse is the lobby was full of people. I was so embarrassed I wouldn't have bought a car there if mylife depended on It.
26 of 27 people found this review helpful.
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Oct 31, 2020
Generic response. Never answered any of my questions. Also never return phone call.
8 of 9 people found this review helpful.
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Ash
Oct 19, 2020
I really liked the 2019 Jetta’s & they are priced really well. But the dealer was just too hard to work with. I sent my email, name, zip code etc & a man named Greg did get back to me quickly but he was only interested basically if I called him which I was working so I could not do. After that his emails turned into one sentence responses that gave no information or were helpful at all. I asked about the warranty they offered, if it costs, if it’s applied to all vehicles & all I got in response was “the warranty?” I asked about their lenders because you only get the price listed if you finance through their lenders & all I got back was “they seem good”. When I asked him if I was speaking to the right person because he was being awfully short he started telling me that it’s their busiest day which I understand but since I didn’t provide my phone number & was possibly out of state I basically am not worth explaining anything to & they won’t communicate via email.
21 of 22 people found this review helpful.
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Gregg
Sep 29, 2020
Salesman were very responsive however they add a $399 documentation fee and a $486 charge for a “collision avoidance system”. It’s a flashing third brake light that sells for $25. I asked them to remove it and remove the $486 charge and they would not do it so we did not make a deal
27 of 28 people found this review helpful.
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Sep 27, 2020
Quick response.....easy on my schedule
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Sep 11, 2020
They emailed me and I said I was really interested but lived in a different state and then never herd back
10 of 11 people found this review helpful.
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5
Jul 30, 2020
Greg.B, sales person was rude and uninterested in trying to sell me the GTI. He would not respond to emails (for online sales) with any details that I would ask. Preferred that I give him my personal phone number, because he was to lazy to type and reply. This sales person from this dealership should not be doing online sales, if he is unable to reply to requests via email. Such a shame!
26 of 26 people found this review helpful.
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Jun 27, 2020
I contacted strong about this honda pilot. Strong vw was very responsive with my questiones. I came down & test drove this & 2 other suvs because the honda was way too big for me. Liked the other 2 i test drove. I did buy a 2015 nissan rogue from them yesterday. This was my best car buying experience ever! No pressure or hassle & they were able to work with me with my trade in too. Hunter the sales guy was very transparent, explained a lot to me & answered all of my questiones & was friendly.
4 of 5 people found this review helpful.
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Brooklyn
Jun 25, 2020
They were great! We ended up purchasing through them.
2 of 2 people found this review helpful.
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Jun 16, 2020
Great
2 of 4 people found this review helpful.
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Jun 5, 2020
Wouldn't even attempt to sell out of state, didn't want a potential sale.
24 of 25 people found this review helpful.
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Jun 5, 2020
I spent about 3 days working with this dealership, and a total of about 25 mins with the salesman, and they could only find one car that would somewhat fit my parameters, but the payments were $20 more per month than i told them i wanted my payments to be. So i thanked the salesman and we parted ways. Then a supervisor came barreling out of the store after me, asking what my problem was, and that i had just wasted 3 days of his salesman time, and demanded i go and give him a tip! What the hell?! I wouldn't purchase a vehicle from Strong VW if they paid ME every month. I have never been talked down to, and belittled as bad as this dealership did to me. Avoid a disaster and steer clear of these guys!
43 of 43 people found this review helpful.
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Monique
May 20, 2020
They werent high pressured. Shared the benefits of purchasing from them. Excellent benefits. Will ship the vehicle from utah to detroit their cost. I asked why & he explained. Followed up with me.
3 of 3 people found this review helpful.
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Derek
May 8, 2020
Price of car listed on the internet ended up being a mistake. Dealer admitted the error and was very responsive.
4 of 6 people found this review helpful.
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May 7, 2020
Horrible dealership. Was working a deal online didn’t have my payoff, 8 hours later was told they are not selling to Colorado customers because of corona virus and dmvs are closed.. not to dealership. Was told can’t give me figures since I didn’t know my payoff at that time. Was looking for a trade value.
11 of 11 people found this review helpful.
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Michael
May 6, 2020
Salesman David quoted me an out the door price of 50% more than the sales price listed on car gurus. When I challenged that increase he became agitated. I explained I was looking at a the same car at a different dealer and he stated "then go buy that car". At that time I terminated the negotiations.
27 of 27 people found this review helpful.
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Dann
Apr 30, 2020
After requesting answers to questions I had about the vehicle and emails to two different sales representatives and the used car sales manager they did not answer anything about what I asked about. It was apparent they just wanted me to come in. I told them that since they did not seem to care about the sale of the vehicle to just forget about it.
12 of 13 people found this review helpful.
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Apr 25, 2020
Just not able to come up with down payment
1 of 3 people found this review helpful.
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Apr 16, 2020
They were helpful when I asked for the carfax. Then I asked about the status of the timing belt and head gasket and they wouldn’t provide me any information on it. I lived out of town and couldn’t visit the car before buying it, so not even being able to get a picture of the head gasket to see if it was leaking was obviously a deal breaker.
15 of 16 people found this review helpful.
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Apr 1, 2020
Due to the CoronaVirus I have not been able to visit the dealership. Their correspondence via email has been professional and courteous.
1 of 1 people found this review helpful.
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Kristin
Feb 18, 2020
After my first email I received a video response. I followed up by calling and getting more details. I arranged a meeting and the car I saw online was ready to be driven. Staff was very friendly, knowledgeable and not pushy. I would highly recommend this dealership.
2 of 2 people found this review helpful.
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Feb 10, 2020
Deceiving communication, price advertised also has many fine details that the Matt Hansen the dealers representative would not give me clear details on and he would also not quote me a cash price after multiple emails. The inquiry was a waste if time.
28 of 28 people found this review helpful.
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Jan 26, 2020
Responded quickly by email, they answered & asked questions courteously, no doubt, when I stop by the dealership in person, 5th star will be added!
1 of 1 people found this review helpful.
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Jan 2, 2018
Contacted a short while after sending inquiry
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Dan
Dec 14, 2017
The price advertised on the website is somewhat deceiving because it's not the purchase price but the lease price. Plus there are other stipulations that were mentioned by other posts (like you have to finance with them, not all the discounts apply etc.) On a positive note, they responded right away and as soon as I was given all the other info, I decided to look elsewhere. That's the only reason they got more than one star.
10 of 10 people found this review helpful.
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Todd
Nov 30, 2017
While they are nice enough, you really need to be aware of what the actual price is. There are way too many conditions for the price. You have to trade in a 2009 or newer vehicle, you have to finance with them, you have to actually lease the vehicle to get the advertised price, if you buy, you don't get a $2500 discount. If you just want to buy the vehicle outright, the price is nowhere close to what is published. And then, the dealer add on's that aren't in the listed price. Sorry, just want real straight-up pricing and a decent deal. We ended up buying elsewhere.
17 of 17 people found this review helpful.
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Miken
Sep 29, 2017
Very enthusiastic, but emailing me 2x a day is a little too much - I'm more apt to give 5 stars to a situation where I don't feel pressured or overwhelmed.
6 of 6 people found this review helpful.
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Aga
Sep 27, 2017
The PROs: car was there The CONS: BAIT AND SWITCH - the cargurus price not honored. They tack on many extra fees, including a silly PULSE system (already installed on car) charge of almost $500 (regular market price $149). This "collision avoidance" as the manager said "is a revenue stream" for them. It's a useless gimmick- basically makes your middle brake light flicker when you brake - as per company website, it has a lockout period "so as not to annoy trailing drivers in stop and go traffic." Since most rear end collisions happen in stop/go traffic, this is a complete waste of money. It's not a true safety system and insurance companies don't honor it for discounts. I asked to take that charge out or we had no deal, and they said they would - which was a lie. After keeping me there for 4 hrs, throwing unreal numbers out and not letting me look at the paper long enough to do my own math, when I finally got home and reviewed my invoice, I noticed they still charged me for it. Manager was rude when I raised this issue and said "just consider it an extra dealer fee then. I wasn't in the room so I am not responsible for what my guy said." I asked him to remove it since per PULSE website it's a 5 minute job, and he refused. BTW their doc preparation fee is $399 (whereas in most other dealerships it's $100-250). Considering the VW cheating scandal marring VW reputation and causing huge percentage losses on their sales, I was expecting them to be on their best behavior. What I found was dishonest and disrespectful to the customers. Make sure you study the papers and pull out your calculator or walk out if they don't let you do that. I will not buy a car from them again. Finally - the car I bought is still listed though it's off their lot so make sure you call before you waste your time driving there.
34 of 34 people found this review helpful.
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Matthew
Sep 19, 2017
They contacted me immediately and followed through consistently.
1 of 4 people found this review helpful.
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Sateki
Sep 18, 2017
Quick and informative without even having to ask me any questions, but just providing general answers. If they do have what I'm looking for next time, I'm buying from them automatically.
1 of 4 people found this review helpful.
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Adam
Aug 30, 2017
They were great. No pressure, easy to work with.
1 of 4 people found this review helpful.
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Mike
Aug 18, 2017
They were on the ball.
1 of 4 people found this review helpful.
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Aug 18, 2017
Great car, salesmen, and they matched an interest rate from my credit union. Life time warranty on engine, transmission and car washes!
3 of 6 people found this review helpful.
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Aug 16, 2017
they emailed promptly. followed up courteously
1 of 4 people found this review helpful.
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Randall
Aug 9, 2017
I was told by the receptionist as well as a manager here that the vehicle I was interested in was still available. I drove 30 min. to look at the vehicle and it was sold. They had told me this to get me down there. I was not happy!
20 of 20 people found this review helpful.
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5
Aug 3, 2017
They called promptly and I had a good talk with the salesman.
1 of 4 people found this review helpful.
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Jul 10, 2017
Mark got in touch, answered questions via the internet. He was quite helpful, but we ended up buying from a private party.
1 of 4 people found this review helpful.
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bruce
May 30, 2017
quick response. their advertised price was contingent on using VW financing.
6 of 7 people found this review helpful.
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Jeff
Feb 3, 2017
Bait and switch. Did not honor price shown on cargurus, and told me that car was unavailable when I went to buy it.
22 of 22 people found this review helpful.
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Dana
Dec 29, 2016
Good quick response.
1 of 6 people found this review helpful.
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Dustan
May 5, 2016
Very responsive.
1 of 6 people found this review helpful.
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Buddy
Feb 24, 2014
Asking too much for a vehicle in terrible condition.
3 of 3 people found this review helpful.
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Mike
Oct 30, 2013
Went out of their way to serve
0 of 1 people found this review helpful.
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karyn
Sep 22, 2013
Not very efficient. Had to walk back and forth from the used car center to the new car center. Salesperson didnt seem to know his inventory, prices or anything. The car we came to look at was gone and similar thibgs just haopened to cost about 4,000 more. Hmmm.
3 of 3 people found this review helpful.
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dave
Sep 20, 2013
phone several times on advertised "special". was told nobody could give me definite price right now but would call back. Nobody called. I called again and guess what, the same results the next two calls. Not too impressed so I bought two Jetta diesels ten miles away at Jimmys Love Bug. Oh well their loss. Dave
4 of 4 people found this review helpful.
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stan
Sep 14, 2013
good experience, not willing to negotiate price as much as I believed the car was worth
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Lorin
Aug 21, 2013
Good, they just didn't have what I wanted.
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