About Us

OUR MISSION We are committed to providing distinctive automotive products and exceptional service while treating our customers and employees with unyielding integrity. OUR VISION To be Northern California's leading automobile dealer for the products we represent. OUR CORE VALUES We are a team. We respect each other. We encourage self-improvement. We hold high expectations. We embrace change. We enthusiastically value our customer. We support our community.

Our Amenities

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Service Info

Service Hours

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Dealer Reviews

Based on 17 reviews
All reviews are verified visits to the dealer. – Learn More
Feb 7, 2026
Still in communication with Niello!
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Jan 26, 2026
Staff were friendly, Helpful and made it an easy experience.
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Dec 11, 2025
the dealership was very helpfull in facilitating an online purchase. I wish they would have said something about the significant water spotting on the hood of the vehicle. Iw was not a deal breaker though
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Nov 11, 2025
I was contacted immediately.
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Sonia
Oct 28, 2025
Staff is great, very attentive and professional. The whole process was very smooth and very well explained. I’m happy with my purchase and the treatment.
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Greg
Oct 26, 2025
Very responsive, good service. I purchased the car from them.
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Oct 10, 2025
Quick and Easy understanding!!
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May 21, 2025
We had a wonderful sales person Nora but unfortunately we were there filling out paperwork to buy the car and another sales person sold it out from underneath her and we left with No car!
2 of 2 people found this review helpful.
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bruce
Apr 7, 2025
she emailed me but the car was sold the next day
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Mar 15, 2025
They are amazing peolpe.
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Feb 8, 2025
They contacted right away and answered my questions very nice .
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Ilene
Jan 29, 2025
My experience was great. Everyone was very helpful.
1 of 1 people found this review helpful.
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Teresa
Jan 22, 2025
What a great experience. Best dealer ever. Ozzie was a pleasure to work with. He was so understanding and knowledgeable. Best sale person. He was a pleasure to work with.
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Tom
Dec 1, 2024
The sales person, Elisa was right on top of things by following up either me via a email followed by a phone call. I would have loved to work with her, but my son decided another car. Thank you.
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Matt
Sep 28, 2024
They sold the car after the deal was set with me ran my credit dinged it just to tell me oh we sold the car.
1 of 1 people found this review helpful.
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Aug 19, 2024
My experience with this dealership was exceptional. From the initial inquiry online to final delivery, Matthew was quick, upfront and very sensitive to your time. Great people to do business with. Highly recommend!
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mel
Jun 6, 2024
great dealer---- bought the car --very easy to deal with
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Dec 7, 2023
Good service
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Sep 26, 2023
Very helpful salesman, and accurate information. Good experience test driving three cars in one visit.
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Apr 26, 2023
Very fast response time. The internet sales rep I dealt with was very nice & didn’t pressure me into purchasing. I didn’t end up purchasing as the car wasn’t right for me but my overall experience with the dealership was great.
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Dec 8, 2022
Simple process to see and test drive the vehicle.
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Chris
Aug 13, 2022
Fast responses and very informative.
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Phuong
May 28, 2022
Great experience, my sale sale tech is a hard working person always figuring to get me into the car I wanted.
1 of 1 people found this review helpful.
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Jan 5, 2022
Excellent
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Dec 30, 2021
Very great experience and got the car same day !! Did all they can to make sure we were satisfied
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Dec 8, 2021
Best car purchase experience we have ever had! Tommy was great! The vehicle was/is in excellent condition, the price was fair and the deal was done!
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Nov 5, 2021
They were attentive. Great job.
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Jun 29, 2021
Exceptional...thanks Geoff!
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tom
Apr 16, 2021
willing to help
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Apr 9, 2021
Timely
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Gary
Dec 13, 2020
Great experience. Helpful, knowledgeable salesman (Geoff Metge). Great car. Very happy with Niello.
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Edith
Oct 20, 2020
Amazing experience! I ended up buying this car. The salesperson Geoff was super easy to work with and was fast and didn't try to oversell me. They were able to help do all paperwork and "negotiations" via email on one day and by nighttime, they delivered the car and the paperwork to my door! I didn't spend anytime at all at the dealership. Best car experience ever!!!
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Aug 23, 2020
Provided requested info in timely manner.
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Estera
Jul 18, 2020
Very kind and friendly staff. Service was great and each one of the people I dealt with, did a great job. I would definitely recommend this dealer to family and friends. Thank you!!
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Jun 29, 2020
Absolutely great. I have never purchased a vehicle online. The whole experience was done exactly as they said. From the financing to the delivery. Great customer service.
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Jun 20, 2020
Very professional and courteous. Outstanding.
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Ron Morrison
Jun 7, 2020
They were so professional and answered all of my questions
0 of 1 people found this review helpful.
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Jun 7, 2020
Friendly
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May 23, 2020
Excellent Sales People very helpful in trying to help with purchasing
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Charles
Feb 19, 2020
Nice
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Norm
Feb 18, 2020
Prompt response, knowledgeable, courteous and good follow-up. I am currently in the process of purchasing subject vehicle. Will advise on delivery and follow-up experience. Norm
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Regina
Jan 11, 2020
Fast response and quick purchase transaction. Absolutely The Best service from Geoffrey and Niello Staff!!!! I love my X2
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Nov 27, 2019
Kyle from Niello was great. We did not work out a deal but he was willing to drive the car to me. He was the only dealer to even respond to me. Great customer service!
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Oct 14, 2019
Great Customer Service !!
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Kenny
Jul 14, 2019
Very friendly and helpful!
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Kurtis
Apr 18, 2019
Good service, Elizabeth was awesome.
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Nawazreddy
Apr 18, 2019
Car was sold and it was still appearing on listings.
1 of 1 people found this review helpful.
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Apr 6, 2019
Bought the car they were awesome .
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Apr 3, 2019
Their advertising is dishonest and deceitful, this vehicle in the pages is brand new but the vehicle they are selling is used it actually has over 9000 miles on it, but the vehicle in the pictures has 3 miles. They are saying the vehicle is over 9000 dollars below the car gurus price, but they forgot to mention this includes a 2500 rebate and to get this price you have to finance through bmw. The sales person that contacted me was of no help at all. I will never go to this dealership to purchase a vehicle.
3 of 3 people found this review helpful.
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Apr 10, 2019
Response from current dealership:
Victor, my name is Mike de la Pena Sales Manager at Niello BMW Elk Grove. I apologize for any inconvenience that you have experienced at our dealership. I would like to take the time to find out more about your experience, so that we can at a minimum learn form this. Please feel free to reach out to me directly at 916-212-0305 or mdelapena@niello.com. Once again I apologize for any inconvenience we have caused you. The Niello Company strives to make the buying process quick and easy.
Apr 2, 2019
Internet manager never responded to my questions, store manager did respond when called but vehicle was already sold.
2 of 2 people found this review helpful.
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Feb 28, 2019
Although I did not return messages, representatives replied quickly, professionally, and appropriately.
1 of 1 people found this review helpful.
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Feb 13, 2019
Fast response - Called within 30 minutes of my request and provided the information I was looking for; answered all of my questions immediately; suggested similar vehicles available at the dealership; followed up with email confirming the information we discussed; no Bbq gf Mmpressure and no shady sales tactics. Thank you!fdffddtty
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Jan 11, 2019
Ed Alnasir from Niello contacted me within a few hours of my inquiry, and provided all of the information I requested. Finance manager Ron Morrison concluded purchase of the car over the phone, and the car was delivered to me. Product specialist Omar Shaw brought the necessary paperwork with him, went over the features of the car, and made sure my questions were answered. I live in Nevada, and the majority of this transaction was conducted in the comfort of my home. Outstanding service and absolutely the best car purchase experience!
1 of 1 people found this review helpful.
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Sep 20, 2018
They were great I decidedona volvo
1 of 1 people found this review helpful.
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Ashley
Aug 22, 2018
Made an appointment to look at the car, and they sold it. Don’t make appointments if you’re going to turn around and sell it. Then try and sell me a crappy BMW. There was a reason I was looking at a Volkswagen versus a BMW. Had one...never ever again.
2 of 3 people found this review helpful.
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Jul 28, 2018
Timely in response. Provided the inventory I requested. Was not too pushy
1 of 1 people found this review helpful.
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Jul 13, 2018
Ed was pleasant and helpful, But had the wrong car ready for the test drive. He quickly rectified this and we had a good test drive,
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Rish
Jun 3, 2018
Ed is a great guy.
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Amy
Apr 25, 2018
Niello takes great care of it’s customers.
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Jan 30, 2018
Very friendly and helpful. Purchase went smoothly.
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Anthony
Nov 5, 2017
Jim was a great guy to talk to. He was very helpful and took the time to find another vehicle that I was interested in.
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Gary Singh
Oct 14, 2017
Awesome experience from the salesman.
0 of 1 people found this review helpful.
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Roland
Mar 20, 2017
Tommy contacted me immediately. The car was as described, and we bought it at asking price. Staff was easy to work with.
1 of 1 people found this review helpful.
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Oct 31, 2016
very professional and courteous, very fast response and works around the clock in communication
1 of 2 people found this review helpful.
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Barb
Aug 22, 2016
When I got to the dealership they did not have the car that they had told me about. They tried to sell me a completely different car for more money. Definitely was not happy with my experience will probably not go back.
6 of 7 people found this review helpful.
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Rick
Jul 18, 2016
Dealer was quick to respond and very willing to answer any questions I asked.
1 of 2 people found this review helpful.
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Fae
Apr 24, 2014
Ended up buying a different car but I received an awesome and responsive customer experience from Darren Yu.
0 of 1 people found this review helpful.
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