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Today 7:00 AM - 6:00 PM (Open now)
Harbor Chevrolet
About Us
As a family-owned business for over 90 years, Harbor Chevrolet takes great pride in building lasting relationships with our customers and in providing superior, personalized service. A core principle of our dealership is that we believe car buying should be fun, efficient, and hassle-free. Take a peek online now, or come on down to our dealership to find or customize the perfect new or pre-owned car, truck or SUV for you. Our commitment is to offer the best vehicles at the lowest prices and treat our customers with respect. Our years of serving the Los Angeles area with unparalleled customer service have given us a reputation as one of the area's top Chevrolet dealerships.
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Today 9:00 AM - 8:00 PM (Open now)
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3770 Cherry Ave
Long Beach, CA 90807
Our Amenities
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Service Info
Service Hours
Dealer Reviews
All reviews are verified visits to the dealer. –
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Jan 27, 2026
Harbor went above and beyond. The salesman, Alex was great. He even drove the care to my house to surprise my son. The best experience I've had with a car dealership.
Oct 8, 2025
It was a really good experience! They helped me with everything and made me feel comfortable and confident about buying my truck.
Thank you, Jesse Gomez!
I haven't attended, I have dealt with Harbor Chevby in Long Beach. They are a very good team of people helping everyday people get
into a reliable vehicle at a reasonable price and with little hassle. Thank you Harbor...
Oct 2, 2025
Response from current dealership:
Thank you for sharing your experience with Harbor Chevrolet! Finding the best deals and providing top-notch service for our customers is what we do best. We’d love to hear what we could do to turn that “very good” experience into a great one and earn your fifth star!
Oct 1, 2025
Response from current dealership:
Thanks for the five stars! We’d love to know what stood out to you the most. Was it the friendly team, or maybe finding precisely what you sought? Don’t forget, we’re the home of the lifetime warranty on all new models, so the value keeps going long after you drive away.
Sep 18, 2025
Response from current dealership:
We’re so glad you found our team friendly and easy to talk to! Visiting us should feel like a crisp fall day, warm and welcoming like a cozy sweater, with colorful leaves of conversation all around. We can’t wait to see you back for another enjoyable visit!
Sep 5, 2025
Response from current dealership:
Attentive automotive care is the only way we know how! Thanks for coming to see us!
Jun 29, 2025
Asked about a smell in the truck (my daughter has asthma and sensitive to smells) and what type of shape the truck is in. When I got there they had all the windows down which tells me that there is a smell that she was trying to cover up. I got in, there was a smell and stained seats. That truck had more dents on it and the electrical for towing outlet was hanging off. It was a waste of time and I am really frustrated we even came to look at it.
Mar 5, 2025
Easy happy. Thorough professional
Terrible the manager laughed at us told us they are not going to lower the price of the truck. They won’t put the bed cover as part of deal and the addendum had to many things we didn’t want and they won’t remove anything. We had the title to our trade and and cash but the price of the truck was 6 above MRSP
I did not have a very good experience with this dealer. I went to see this 2020 Equinox and
found the photos posted of the vehicle were misleading. The exterior of the car was very poor.
There were several small dents and scuff marks. The front bumper cover was partially
detached from the fender as if the car was in an accident. The paint was weathered and faded
in some areas. I saw signs of possible oil leaks on the engine. i briefly spoke to the manager
after a test drive regarding issues I saw and manager only comment was used cars come in
various conditions. Dealer did not try offer price reduction or sale of car and I did offer to
purchase car. I would caution anyone going to this dealer to purchase a car.
Jul 17, 2024
Great
I had a great experience here the salesman Eddie and his manager are very welcoming and helpful wish we could of got a deal done here. the Vehicle wasn’t what I wanted maybe next time, i recommend buying a vehicle I’m looking forward if they get that to buy here I say go to Long Beach Chevy harbor.
Jun 10, 2024
Great dealership with very friendly and professional employees.
Feb 29, 2024
The dealership dragged me on for 24 hours making me think I had a chance to buy the truck only to call me and tell me they sold it. I had to keep calling asking for an update, and they would tell me sorry that person isnt available but we'll let them know you called. Then had the audacity to call me back and ask if i wanted to try another vehicle! No wonder this dealership has terrible reviews. I don't care if they were giving a free cars and trucks I will never deal with this dealership again!
Show older dealer reviews 145
Jun 3, 2022
Great to deal with. Decided car not right for me. They have kept me informed of other potential cars.
Apr 17, 2022
Dealership contacted me promptly
Apr 1, 2022
They were prompt in getting back to me.
Mar 9, 2022
Great Experience
Mar 5, 2022
good
Dec 12, 2021
I wanted to buy 2 new cars and salesman
demanded $25K over the sticker price. The
manager was quite rude and has no sense on
how to build a strong clientele base. As we say
back east, he’s looking for a fast buck and not
long term customer base.
stop by to look at the 1500 and ended driving out with a new RST. Got a great deal on my trade great service no games straight forward deal. Great people at Harbor felt comfortable being there. really appreciate Andrew and the finance team making this deal easy in and out, took me longer deciding what truck to take than signing .
Really appreciate it Andrew and team.
Jul 24, 2021
Fast response, held vehicle for me.
Jul 15, 2021
Contact George Lopez, left me a few emails just got dealing with him and getting me some info.
Jul 15, 2021
Very helpful
Jun 19, 2021
Poor customer service and the car was a piece of junk road rash on the rims Dent Nicks in the car hidden fees the car was a piece
May 3, 2021
Great experience
Apr 18, 2021
Called & talked first, then he called/txt back I txt him with my requirements & no response.
Mar 28, 2021
Kicked me off the lot for not wearing a mask even though I am not able due to health conditions. Was willing to pay full price for the vehicle they had listed.
Mar 23, 2021
Beware of this dealership refusing to work with outside lenders, not honoring prices listed online and claiming inventory is low, to discriminate against you buying a vehicle.
Feb 26, 2021
Great staff! Teresa, Tera, and Lilia were great! All were very friendly and assisted with everything I needed to get into my new Silverado
Aug 27, 2020
Great experience! This is the car I bought.
Jun 18, 2020
They were very responsive & great at corresponding. Unfortunately, I never made it down there to take a look at the Sienna they were offering, because I had already purchased one by that point.
Mar 24, 2020
Great!
Nov 28, 2019
Internet Sales Manager Stetson had some great deals on the 2020 3.0 i6 Diesel Silverado posted and I would have made the 100 mile trek if an equivalent deal did not surface at my regular Dealer half the distance away. He was courteous, responsive and thorough throughout the intensive exchange.
Oct 12, 2019
Daniel Esquivel at Harbor Chevrolet was very helpful.
Jul 13, 2019
Teresa Palacios did an excellent job
assisting me trying to make the deal
work but we could not meet on the
price. More than anything I would
have liked to have purchased the
vehicle from her and would gladly
recommend her to future buyers.
Jul 13, 2019
Overall experience was great
Jul 9, 2019
Great sales team.u
May 14, 2019
George was most helpful and worked to get me a great price.
Mar 12, 2019
Excellent staff.
Feb 12, 2019
Nobody could beat these guys. They were responsive and motivated to make a deal.
Feb 1, 2019
My wife, young daughters and I were very pleased with Mr. George Lopez, outstanding salesman at Harbor Chevrolet. Luis, over in finance, is also a fine gentleman and was quite helpful. They, and a couple of very nice lady employees made the purchase a very pleasant experience. George shared his own snacks with my girls and, after all the paperwork was signed, he gave extra time to familiarize us with the modern features of this beautiful car.
Dec 16, 2018
Great response time and so helpful
Dec 13, 2018
Good experience....treated well.
Dec 13, 2018
Jorge is the best! Very helpful and honest
Oct 28, 2018
It was a good experience
Oct 22, 2018
Great service and always helpful answer all my questions very recommend it
Aug 4, 2018
Excellent experience. Professional dealership.
May 10, 2018
Was a good one and helpfull some what. I wasnt happy with the apr they were going to give me so i contacted my credict union for a better rate. I ask for then to hold the car until monday but they lie to me stating that some else purchased the car wen all they did was raise the price i happy i didn't do business with then
May 2, 2018
Andrew replied to our request very promptly. He also was able to find a
transport to ship our car from Long Beach to Desert Hot Springs, CA.
However, he stated that he could get the car to us on the date we
requested, which was April 20th. I don't have the car yet and it's May 2nd.
I think Andrew just told us what we wanted to hear to get the sale instead of checking with the
transport company to see if it was possible and then letting us know when
it could be delivered. He would not have lost a sale with us but at least we
would know that he's doing everything to keep us accurately informed and
we would not have expected the car on April 20th, which was my birthday
and the car is a birthday present. Andrew also confirmed that there were 2 charging cables in the bag, a 120V and a 240V. There was only the 120V.
Mar 17, 2018
They followed up
Mar 5, 2018
I had a negative experience.
The sales manager was not very attentive.
I was there to buy a car. But was treated like I
was wasting their time.
Jan 26, 2018
Excellent services! They contacted me many times . Texted and called, voicemails!
Jan 25, 2018
Great experience
Jan 11, 2018
Really good service even dough we didn't purchase the vehicle they where very courtious.
Oct 1, 2017
Found something better than what I was looking for at a better price. John was a pleasure doing business with.
Aug 29, 2017
Dave great sales guy
Jul 8, 2017
Excellent experience. The deal was made and the car was purchased.
Jul 1, 2017
I had to wait about 15 minutes before I spoke to my contact person. They gave me accurate information but would not negotiate price. Overall it was not the most pleasant experience.
Jul 1, 2017
Got in touch with me fast and responsive to all my questions. very friendly staff and knowledgeable. purchased my 2017 silverado from them and will definitely go back
Jun 20, 2017
Great service, friendly people, Betty helped me with the purchase and even delivered the truck to Malibu. Highly recommend!
Apr 28, 2017
Salesperson and other staff members were very professional and
courteous. Everything was explained in detail and salesman Andy Garcia
took his time and was never pressuring.
Mar 14, 2017
Very responsive and helpful in providing requested information.
Jan 16, 2017
Professional and thorough.
Great experience
Dec 26, 2016
Very Good
Dec 23, 2016
I found Harbor Chevrolet to be very courteous and professional, and they made buying a car very easy. I was a cash buyer and was able to drive my car home within about an hour. No complaints, only praise!
Dec 20, 2016
great
Dec 3, 2016
I didn't end up buying from this dealer but I will say they had the best pricing. I went with a Toyota and to be quite honest I think it was a mistake! Toyota's quality had dropped drastically in the past few years, it's obvious that they have been cutting corners.
Car was already sold by the time I got there. Should of called in before I
arrived. Dealer look like a ghost town. Didn't have a lot of varieties of
vehicles to select. Not the usual dealer that has a salesman chancing you
once you drive in the lot. I had to look for a salesman for help.
Nov 14, 2016
Great Experience! Sales Rep very responsive and helpful. Will definitely do business with Harbor Chevrolet Long Beach soon as I'm ready to make a purchase.
Sep 13, 2016
Great dealer..got my truck here excelllent customer service
The dealer was responsive in calling me back with regards to my inquire on their 2008 Chevrolet Corvette. However, they were not willing to negotiate in price at all! The car was advertised st $32,000 and they would only move a couple of hundred bucks when they were asking top dollar for this vehicle.
Sep 3, 2016
Very responsive and not overly pushy
Sep 1, 2016
They try hard. Very professional. Would not budge on price.
Quick to respond because they want to sell nothing more.
I've been in the car repair and sale industry for 30 years.
I myself drove down to the dealer and inspected this vehicle on there own car lifts. Vehicle says "clean title" but that is because the major accident and repairs that were done were not reported to Carfax,etc.
But the fact that the dealer knowingly put that car on the lot and tried to make up terrible excuses while trying to sell me this car is a show in there low level of trustability and durability in there vehicles.
(Front and rear bumper poorly painted.)
(The bumpers and fenders do not line up)
(During test drive the vehicles roof support cracked under pressure from turning right while driving into the drive way)
Basically when the body comes off level the cars body twist
***buyers beware, this is from an expert **
Thank you.
Aug 18, 2016
I spoke with the dealer in regards to this vehicle. I was planning to purchase a Chevy Trax for my husband's birthday on August 15, at which time we were going to be visiting the Long Beach area from San Diego. Harbor told me they were unable to hold this vehicle for me unless I wire transferred the entire asking price that same day. I was unwilling to do so without my husband having opportunity to test drive the vehicle. This vehicle apparently sold a few days later. I purchased the exact same vehicle from another dealer on August 15.
Aug 10, 2016
I absolutely love this dealership!! They were very helpful the car was exactly the same as the photos and they got me an amazing deal with great low monthly payments. I'll definitely purchase my cars from here I the future.
Jul 29, 2016
Carlos was prompt, friendly, answered my questions and followed up by e-
mail, which was my preference instead of phone. The car was ready to test
drive when I arrived.
Jul 25, 2016
Couldn't get a loan for me on this car,and i had to contact them to find out that I wasn't approve. End up getting the same car at the same price from another dealership
Jul 12, 2016
Great
Jul 6, 2016
Great follow up.
Jul 2, 2016
Great experience, happy with purchase!
Jun 18, 2016
Thanks again for your time and help!
May 31, 2016
Completely happy and satisfied!
May 22, 2016
They were really on top of everything there service was great
May 2, 2016
Great service
Apr 23, 2016
Great.
Feb 29, 2016
Lovely Personality.
Feb 5, 2016
For a base model they were unable to deal on price
Jan 24, 2016
dealer did not want to answer question via email, they wanted me to call... um, I use the internet so I don't have to talk to salesmen. So I shopped elsewhere
Jan 2, 2016
great people very good to work with
Dec 5, 2015
Were helpful. Although I bought somewhere else (regretfully),
they were in contact but not intrusive. They even sent a survey
after I let them know that I had bought somewhere else.
Dec 4, 2015
Went down to look at this car on
another day when I happened to
be in the area salesman wouldn't
let me test drive the car or an M3
that I happened to be interested
in once I saw it on the lot
because he thought I was going
to "joyride" the car
Dec 2, 2015
contacted me right away and twice
Nov 7, 2015
Called me within minutes of expressing
interest in the vehicle. Very friendly,
helpful service. I will definitely
recommend this dealership to friends
and family.
Nov 2, 2015
over priced, thinks its gold ! Does not follow KBB.
Oct 8, 2015
Great dealer experience with superior
customer service and follow up.
Oct 3, 2015
Dealer was only 200 dollars flexible on a
27k vehicle.
Sep 23, 2015
Sales staff was very helpful and
informative. Would go back again for
next car purchase
Sep 7, 2015
Nothing special. They called,
went over the price, standard
lease option. They're not
desperate to sell, and I'm not
desperate to buy.
Jul 22, 2015
Very knowledgeable and professional staff.
Dave Persuad was so helpful from start to
finish.
Jan 24, 2015
Their customer service was really bad they make
appointments n the person u have the
appointment with isn't there or they tell u they will
call u n they never do is really upsetting when u
see a truck u like n the people they have just don't
care at all not even for a credit rating ....thank u
Jan 11, 2015
Great service. Great response time. Very
pleased.
Dec 4, 2014
Harbor Chevrolet provided excellent service and honored the price
originally posted on the Ford Ranger which several people were
interested in because of its low mileage for an older truck. We are
very pleased with the truck which we purchased theFridya after
Thanksgiving after see it on Car Gurus on Wednesday evening.
Dec 2, 2014
The sales associate I met was personable, professional, and
knowledgeable. The showroom is a little dated but fine from the
purpose. Over all i would recommend Harbor Chevrolet to others.
Nov 22, 2014
Professional and helpful. Highly recommend.
Oct 21, 2014
It was great
Aug 29, 2014
Good contact
Aug 15, 2014
Harbor Chevrolet was not forthcoming of the internet price on Car
Gurus that I found and tried to sell me the vehicle at a higher price
until I showed them the add on my phone and then things changed.
I would have purchased the vehicle but somehow after 2 days the
price changed and went higher and I was told the vehicle sold when
it was still on the lot.
Jun 22, 2014
Great
May 20, 2014
Very slow in getting back to questions about vehicles
May 11, 2014
Over all pleasant experience with a long time established dealer.
May 7, 2014
quick to respond and friendly. good deal.
I wanted to buy a used vehicle they had on their lot but someone else
beat me to it. Their asking price for the vehicle wasn't some "true
price" nonsense, it was a fair and decent price, which is why that
sucker sold so fast, it was right at the average selling price for the
year and mileage. Anyway, I expressed interest, tried to get my
credit union auto expert to secure the car for me, someone else beat
me to it, and the dealer was polite and quick to inform me of the
status of the vehicle. So, I'm bummed I didn't get the ride but I'm
impressed with the dealership and would definitely buy from them in
the future.
Jan 2, 2014
Bought a car excellent customer
service
Dec 9, 2013
Call Bill Ortiz he was a great salesman to deal with!
Sep 25, 2012
Awesome experience!!!!!!!!!!!!!!!!!!! Thanks to cargurus and Harbor Chevy I have a beautiful new ride !!!!!!!!!!!!!!!! Love it, thanks the dealership was awesome and great service!!!!!! Joni my salesperson was the BEST EVER!
