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Battleground Kia
About Us
Welcome to Battleground Kia – 2927 Battleground Ave, Greensboro, NC 27408. 336-282-0115. Online at www.BattlegroundKia.com. Discover the full lineup of new Kia vehicles, backed by a 10-yr/100K-mile warranty. Our used inventory features certified pre-owned Kias and rigorously inspected cars, trucks, and SUVs from all brands. Our factory-trained technicians service all makes and models – from oil changes and tire rotations to diagnostics and major repairs. Genuine Kia parts at competitive prices. Get competitive financing with 25+ trusted lenders, tailored to your budget. Your trusted Triad partner. Battleground Kia – Where Greensboro Drives.
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Today 9:00 AM - 8:00 PM (Closed now)
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2927 Battleground Ave
Greensboro, NC 27408
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Dealer Reviews
All reviews are verified visits to the dealer. –
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Jan 31, 2026
Overall good experience!
Jan 31, 2026
It's good here they contact you good here.
I was called repeatedly and messaged by the team there. I explained that I drove to 3 dealerships that day and really didn’t want to drive back to Greensboro because I had been to Charlotte to test drive one an was en route to Raleigh to test drive the next one. I was told if I come there I’d leave in a car no money down $575 a month. By 2 staff members. I then explained how I’d hate to drive there and that not be the case. I asked for confirmation from someone in charge and was given it. Then I get there and nobody can help me. They took one look at me and my complexion, and changed their minds completely. Easily the most embarrassing and quite honestly racist moment I’ve had in years . I was asked “did you use to work here”, “you look like our last coworker, but he was fired”, “are you him”. Etc. Later I was asked if I knew the guy they referenced. Almost every person there working laughed and after a 2 hour drive and 2 hours of THAT they asked me to put $5000 down if I wanted it.
Things Was Rushed , And Not Exactly Done Right , I was told my car would be repossessed and I haven’t had the car a full week . Now it’s just messy and unprofessional, they will do and say anything to get you into a car , and things just turn out different I’ve never had an experience like this ever coming from a dealership , I’ve bought 1 other car from another place before in the past this is my second time purchasing a car from a dealership since then . I do not recommend ! Just makes me not even want the car or another car . And I’m only 26 years old and works hard for the things I want !
Great dealer communication was excellent vehicle sold
as I was shopping for it.
Dealer very eager to find me another vehicle. I am a
difficult purchaser with many unusual needs. Seller
willing to keep me up to date on any vehicles coming in
that may fulfill my needs from a four-wheel drive vehicle.
The vehicle will also have to be financed which the seller
said"no problem. We work with over 50 lenders".
Hopefully I can fund a vehicle that fits my parameters
soon. CarGurus has been a overwhelmingly assistant in
shopping. They provide an sll-inckusive inventory of new
and used vehicles to choose from. They lust all the
features and any area of concerns that the buyer may
want to address before purchase. Although I have never
bought a vehicle online before, this is a most impressive
way to use the internet to assist with vehicle sales.
Should all of my desires be satisfied, I will soon be driving
a pre-owned vehicle that has been through a multi-point
safety inspection. I hope that
Show older dealer reviews 57
Although they called me 15 minutes out from the appointment I set up to confirm I was coming, they did not
have the car that I expressed interest in on the lot because it apparently had sold, which I would have
appreciated them telling me before I drove 30 minutes in the pouring rain to go see it. They proceeded to use
every sales trick in the book to try to convince me to buy a car from them, all while not ever letting me speak to
the person who called me to confirm my appointment. I felt incredibly uncomfortable throughout the experience
and it didn't matter what car they showed me because I felt the way that they treated me wasn't appropriate at
all.
Jan 10, 2024
Got me to the payment I wanted with very little haggling, a good rate, and still offered me a good bit for my trade
Oct 7, 2023
Initially they responded then gave me the run around. Wanted me to driver 3.5 hours on a whim for a possible deal. After I wouldn’t rush to them I didn’t hear anything back until 3 days later. Purchased from someone who wanted to sell.
Customer service was great!
Vehicle they had on the lot for sale not so much!
In the text drive the transmission slipped badly and the vibration from the road test drive was crazy.
Word of advice. As a big franchise dealer, if you say so your cars get 110 point inspection said it can't make it on a text drive. It's definitely not ready to purchase!
Thanks for waisting my families time
Jul 14, 2023
Response from current dealership:
Thank you for taking the time to leave your feedback! We are sorry to hear tat you left feeling less than satisfied. We do inspect each vehicle to ensure they are road ready before hitting our lot! Sometimes issues can present themselves after inspection. We are sorry to hear that you feel your time was not well spent. We would love to show you some of the higher quality vehicles we have to offer. Please feel free to reach out if there is any way we can assist you!
They are the best auto dealership that I have ever dealt with. They were responsive, courteous, friendly, and professional. They are the best of the best. I will recommend customers to them if given the opportunity. It was a pleasure doing business with them. They provided excellent customer care. Hernani Van-Dunem was a pleasure to work with. He went above and beyond to meet my requests. They will be my dealership of choice should I need another vehicle. Excellent!
Oct 22, 2022
Response from current dealership:
Thanks for the amazing rating and highlighting a member of our sales team who helped make your visit a 5-star experience. We will pass your feedback on to our team! We sincerely value your business and hope we can assist you again in the future!
Sep 29, 2022
Terrible experience, high pressure, rude treatment when noted no ready to buy today, just looking. Would not recommend.
Sep 30, 2022
Response from current dealership:
We apologize that your recent visit did not exceed your expectations and appreciate you taking the time to provide such valuable feedback. We will use these comments to improve as we move forward and hope this will not deter you from considering us in the future.
May 5, 2022
Poor follow up from dealership. They first responded with an email asking if I wanted to schedule a test drive. I answered and said I already was familiar with the car and didn't need to take a test drive, but wanted to make an offer for the car, which I did. Kept getting emails suggesting they hadn't heard from me. Finally got an email with a person's name on it. I responded to that person and again repeated my offer for the car. Haven't heard back from the dealership since.
May 6, 2022
Response from current dealership:
Thank you for taking the time to share your feedback with us! We are sorry to hear that you haven't had a great experience with us. It seems as though there was a lack of communication. We'd love to hear more about this so that we may continue to improve our processes. Please give us a call at 336-282-0115 whenever you have some free time.
Apr 21, 2022
Response from current dealership:
Thank you for taking the time to leave a 5-star rating and review. We're happy to have exceeded your expectations!
Jan 25, 2022
The representative that I spoke with completely
lied about visible scratches and noticeable dings
on the vehicle. I drove three and a half-hours to
see a vehicle that totally disappointed me. The
pictures online looked great, they didn't reveal
any imperfections! And, then I was offered $500
off the quote..Disgusting!!
Apr 21, 2022
Response from current dealership:
Thank you for taking the time to share your feedback with us! We are sorry to hear that you haven't had a great experience with us. It seems as though there was a lack of communication. We'd love to hear more about your recent experience with us so that we may continue to improve our processes. Please give us a call at 336-282-0115 whenever you have some free time.
The dealer was very responsive. we bought a car from another dealer, but this dealer was very helpful.
Jan 6, 2022
Response from current dealership:
Thank you for your 5 star review!
Very nice and will contact when I see a car or truck I want very nice people I would give a six stars if it was available
Oct 25, 2021
Response from current dealership:
Thank you for your 5 star review! We sincerely value your business and hope we can help you find the perfect truck!
Never answered the question I asked, so I never went into the dealership. They responded
several times with offers for me to come in and test drive. They never gave me an actual "out-
the-door" price as requested.
Aug 5, 2021
Response from current dealership:
I apologize for that, we should be able to get you that price. I have discussed this issue with the General Sales Manager and if you would like to personally talk to him please call (336) 282-0115 and ask for Brent.
Jun 25, 2021
Response from current dealership:
Thank you for taking the time to leave this review. We are so glad you had a good experience.
Very accommodating staff and really worked with us to make it happen!!
Go see Mal!!
Love the car!!
Apr 3, 2021
Response from current dealership:
Thanks for taking time to leave a 5 star review, Gregg! We are so happy to hear about your great experience.
The Experience at Batterground Kia was amazing even though they didn't have the car at the lot due to some issues ,they were able to get me in a 2015 equniox with less miles.
Feb 18, 2021
Response from current dealership:
Thanks for taking time to leave a 5 star review, Tammy! We are so happy to hear about your great experience.
Dec 18, 2020
Very helpful people!
Feb 18, 2021
Response from current dealership:
Thanks for taking time to leave a 5 star review, Esther! We are so happy to hear about your great experience.
Classic bait and switch! After I specifically told them I was ONLY interested in 1 car they had. Then they had me come there only to suddenly fine out the car was gone to auction and they gave me a lame excuse as why. Will never go there again.
Oct 3, 2020
Response from current dealership:
Thank you for taking time to share your experience with us, Dredoesa. We are sorry to hear that the car you had scheduled to come look at was unavailable upon your arrival. We completely understand your frustration due to this mistake. We have ensured that our team is aware of this occurance as well so we can attempt to prevent something like this happening in the future. Thanks again for your feedback - as we are always looking for ways to improve our process. We understand if you no longer want to work with us - but please do let us know if there is anything we can do to earn your business.
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Oct 3, 2020
Response from current dealership:
Thanks for taking time to leave a 5 star review, D!
Jun 2, 2020
Matched me up with what my budget was.
Oct 3, 2020
Response from current dealership:
Thanks for taking time to leave a 5 star review, Jon! We are so happy to hear about your great experience.
Absolutely HORRIBLE - avoid dealing with these people at ALL cost. Wanted to charge me $1750 in fees, refused pre-approved financing, demanded they run my credit with their companies (I already know ALL of them... and had already bee denied).. Car was JUNK. 8 blemishes (4 knife marks on black trim), 6+ over 4 inch long DEEP SCRATCHES on trunk lid, bad right front caliper (front brakes were shot), Engine was damaged - exhaust VVT valve was not functioning at all, causing poor acceleration, and ZERO highway power. Clutch had something catching on it, that caused it to click when pushing down pedal.
Apr 4, 2020
Response from current dealership:
It pains us to hear your feedback regarding your recent dealership experience. I can assure you that our team goes to great lengths so that customers like you have any and all relevant information they need to make the best, most informed car-buying decision. It’s unfortunate that there was a miscommunication and you were unhappy after pricing was discussed. We value our customers and truly appreciate the time to share your opinions. I sincerely apologize for the level of service you received. I realize we are not perfect, and feedback like you have provided is one of the only ways we ca
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Jul 23, 2019
I will never deal with them again,they sent the vehicle to auction and never told me but still wanted me to drive all the way there,finally after babck and forth for 4 days they told me that the car was sent to auction a week earlier
I had a great experience here, the staff was very friendly which I was able to drive the vehicle home that very day. There customers service is excellent as well as there online services, which they called to make sure I was happy with the purchase of the vehicle and to see if I everything was okay or if I needed anything. Hard to find good dealer like this and I would defently recommend them.
Jun 11, 2019
Pleasant so far. Haven't bought a car yet.
Jan 30, 2019
We purchased the car from Battleground Kia. they were great to work with and they
made sure we were very happy with the car.
Oct 13, 2018
Would not deal with again sales person and
sales manager only concerned about making a
dollar talked to dealer agreed value between my
SUV and there's was out of town would be there
next day .Dealer called next day to see if was still
coming. Yes was still coming sold vehicle before
I got there .30 mins. Before i got never let me
know
Apr 13, 2018
Everyone was really nice and appeared to be helpful. However, I feel like we
were lied to on the phone just to get us to come in. The rep on the phone told
us one thing and once we were at the dealership it was entirely different. We
did not purchase the car because of that.
Jan 14, 2018
Friendly, courteous, and good customer service
Extremely disappointed. Very poor communication from Blain and Ben, though at least Ben was gracefully apologetic. Still no follow-up from Blain.
The short version is that, once I contacted the store via CarGurus, Ben responded and then handed off to Blain. Once I was given a price with my outgoing lease as a trade-in, I asked for an out the door price ignoring the trade-in (the lease had only one payment left and I could turn it in with minimal trouble, separate from this transaction).
Communication essentially stopped, despite my efforts to keep the process rolling, and though the price on CarGurus was dropped twice during this period, my serious effort to shop this car was ignored.
I then received a form email on December 31 offering me a test drive, desire the fact that there was no response to my request for an out the door price. I am not local, but know this model well enough that I felt comfortable with negotiating the price before traveling to Greensboro to finalize the purchase.
Finally, I called on January 3 and received notification later that the vehicle had actually sold on December 30.
Very disappointing; I was extremely interested and, given to what level the price has dropped, if they'd focused on me, they probably would have made more on me.
Now, about the car, a CPO Kia Soul ! with the "Whole Shabang" package, in Titanium metallic with Umber Nappa leather interior, is an amazingly well equipped car, shaming a lot of luxury vehicles, with quality soft touch materials. These CPO Souls are seriously undervalued.
Jan 6, 2018
Response from current dealership:
Pete,
I am sorry for what you experienced here with us at Battleground Kia, I do sincerely apologize. There were some communication problems that we will work on in the future, with departments at the dealership and also with you the customer. We know that the customers are the most important thing we need to focus on. Once again I apologize for the miscommunication that took place, this is definitely a learning experience for us all. If you would like to speak further about what took place please feel free to give me a call at (336)282-0115. Thank you for your time.
I am sorry for what you experienced here with us at Battleground Kia, I do sincerely apologize. There were some communication problems that we will work on in the future, with departments at the dealership and also with you the customer. We know that the customers are the most important thing we need to focus on. Once again I apologize for the miscommunication that took place, this is definitely a learning experience for us all. If you would like to speak further about what took place please feel free to give me a call at (336)282-0115. Thank you for your time.
Dec 16, 2017
Very friendly and reached out several times to see what type of vehicle I was interested in.
Jan 6, 2018
Response from current dealership:
Thank you, Chalita we are glad that you enjoyed your experience here at Battleground Kia.
Nov 7, 2017
Overall, not a positive experience. I inquired about several Sportage, both
new and used. Very slow response time, during office hours and outside.
Two quotes were sent, with no indication of what car they were trying to
sell. I sent a competitive quote from another dealer, after they stated that
they could beat it and they were being very generous with trade-in; they
came back with a quote $1,500 higher. When I asked for a breakdown of
the price, all the lady could tell me is "that's all they are willing to do." Her
tone of voice sent the message that she clearly didn't want to speak to me.
I had a more positive experience with every other dealer I engaged.
Sep 18, 2017
Very Pleasant.
Sep 15, 2017
Just shy of painful and ver frustrating; too many unknown caviates and
unexpected costs that increases the actual amount required for the
consumer to pay as closing nears. The internet data (color of interior, color
of leather, etc., are not necessarily accurate). Words like "New" & "Used",
"Test Vehicle" & "Demo Vehicle", are not defined and not transparent.
Difficult to get the dealership folks to actually look at the vehicle or the
odometer reading and report back to the customer. For the Optima, the
internet ALWAYS states that the "Interior" is black, but KIA means the
Black hardware, not the leather color (very misleading if I'm looking for
White leather). In fact, I spent an inordinate amount of time looking for an
Optima that didn't have a Black "Interior". Mileage on a "New" Car is not
posted on the internet, and very difficult to get the true mileage without
demanding a picture of the odometer. What figure (Sales Price?) is going
to have State Tax applied, and what figure (Gross Sales Receipt) is going
to have Tax applied. In general, the only transparency is the vehicle itself.
Building trust is unlikely between customer and dealership; excessive
amounts of misleading and inaccurate information, if you can get it.
Aug 23, 2017
great service and great call back and very good job
Mar 30, 2017
Great salesperson. Poor pricing. Finance people wouldn't take ANY dollars off listed price.
Mar 24, 2017
Intially their follow up was right away. I scheduled a facetime tour of the vehicle at a specific time and they did not call. They did follow up afterwards like two days later but I had already made a deal on the same make and model car at another dealership.
Jan 16, 2017
The stuff is extremely friendly and knowledgeable. From minute one to driving the car from the dealership it was nothing, but positive experience. I did purchase a car, but a different one then the pictured. Financing was a breeze as I got pre-approval on line. It was 3 hour drive from my residence in Wilmington, but it was well worth it!
Dec 27, 2016
Great customer service, the purchase was fast and simple.
Feb 24, 2016
Wanting me to buy something else and kept asking me what l
had to put down
Dec 15, 2015
Quick easy and painless
Dec 31, 2015
Response from current dealership:
Thank you for the opportunity to help you with your automotive needs. If there is ever anything we can help with in the future, don't hesitate to contact us at Battleground KIA.
Dec 5, 2015
Waste of time, they offered me $600, for
my SUV 2002, as a trade in, I refused it
and then I sold it by myself for $4000, I
felt insulted by them, never again!
Nov 22, 2015
Great a lot of return calls and followups
Nov 23, 2015
Response from current dealership:
Jamie, we are more than happy to help you get the vehicle you want and need at a GREAT price. Thank you for making us a part of your car buying process and we look forward to seeing you soon!
Nov 15, 2015
The dealer responded but I found the vehicle I purchased else
where.
Nov 19, 2015
Response from current dealership:
We would like to thank you for including Battleground KIA in your car buying process. If there is anything we can help you with in the future don't, hesitate to contact Battleground KIA. We are one of only 30 President's Award winning KIA dealers nationally.
Sep 11, 2015
The car was sold...did not provide any means for transfer to Va..offer a lower model Cadenza
