Service hours are not available at this time. Please check back later!
Auto Factory
About Us
We welcome all credit types and accept all trade ins. Shop Auto Factory Today! Visit our showroom in Peabody, MA, shop online at shopautofactory.com, or call/text 978-854-6426 today! Please call or text ahead to ensure vehicle availability. Prices and payments (including the listed down payment) do not include tax, titles, tags, $699 documentation fee, emissions testing charges, or other fees required by law, state fees, and/or lending organizations.
-
Today 11:00 AM - 4:00 PM (Closed now)
-
156 Newbury St
Peabody, MA 01960
Our Amenities
- Amenities coming soon!
Media
Service Info
Service Hours
Dealer Reviews
In order to review a dealer on CarGurus, you agree that:
- You have contacted the dealership
- You are not at the dealership or with a dealership associate
- You are not an employee or associate of the dealership
A verification code has been sent to you. Enter it below to continue.
All reviews are verified visits to the dealer. –
Learn More
Oct 25, 2025
Good
Sep 16, 2025
It was great dealing with Rob and Brian. Very friendly and professional.
Advertises popular cars he doesn't have at fantastic prices to her people into his lot, then tells you the car was sold between the time you confirm and the time you arrive. Looking at his other reviews he has been doing this for years.
Oh, and the car he said was sold a couple weeks ago is still up as available...has been since March...
Oct 27, 2025
Response from current dealership:
Yes we advertise fantastic deals on our vehicles, and they sell quickly because of it. And yes we have been selling our inventory at great prices for years. Weve sold over 9000 vehicles, with an average 4.5 star rating, we think thats pretty good. You may not agree, but thats just your opinion.
Showed up to test drive a truck that had been on their lot for 130 days. Body was is great shape - that’s where it ended. They let me test drive a truck with bad breaks- brake pedal that went to the floor, bad wheel bearings, exhaust that had a modification that causes poor back pressure resulting in the gas pedal on the floor and barely accelerated, and bad linkage with a TON of oversteer. Truck should never have been allowed out on a test drive. Can’t believe they never serviced it in the 130 days it was on the lot.
Jul 15, 2025
Response from current dealership:
Josh, thanks for the feedback. After your visit we did re evaluate the condition of this truck and made a couple minor repairs. The truck was then sold the next day and the person who bought it was extremely happy.
They sold the truck before I got there and didn’t let
me know when I spoke to them the day before to
confirm the appointment. Then after traveling
almost two hours, I get there and they try to upsell
me a +6k truck, when I left the manager called me
and reassured me that he was sorry and it never
happens and he would rectify the situation by
finding me something similar, NEVER heard back
from him and sent an inquiry on if he was still
looking for me. Terrible Experience and I don’t
recommend using this dealer at all! BUYER
BEWARE!! Then tried to embellish issues with my
credit when I never had them pull anything for my
credit just did an inquiry about the truck & I had the
money to put down for the truck over what ANY
bank would require (which is why I got the truck I
Wanted, not just “one in my budget”). I’ve worked in
the automotive industry for many years and just
want people to be smart about the dealership
they’re purchasing from, DO YOUR RESEARCH!
Jul 15, 2025
Response from current dealership:
Keva, Yes you did some to see a truck that we had in stock, however you failed to mention that your application for credit was declined by every bank we have therefor there was nothing we could do to help. Please dont exaggerate your experience to make us look bad when you know exactly what happened.
Through CarGurus I setup an appointment that was
confirmed with Auto factory. I was going to the
appointment and found out both vehicles were sold
the day prior which is understandable, but the
dealership never contacted me to tell me. 3 days
later they contacted me saying âa new truck just hit
the lot similar to what I looked at and wondered if
Iâd be interestedâ it was the EXACT same truck they
told me sold, but they upped the price by 1000$.
Completely insane and deceptive practices. Will not
go there or recommend them to anyone.
EDIT - the companyâs reply is the only false
information. Too bad you canât post emails or
photos because I have emails confirming the
appointment, call logs of them reaching out to me
first and text messages from a âRobertâ confirming
the truck which âsoldâ had been offered for resale.
All the company needed to do was have a properly
updated inventory and be transparent. I stand by
my review.
Dec 6, 2024
Response from current dealership:
This is a complete lie and never happened. Its sad that we live in a world where someone would want to make this type of outrageously false claim.
May 19, 2024
I was called back .but truck was sold … next time I will look sooner
May 18, 2024
Will never ever go near there again or refer them to anyone I know! Very sleazy ! Showed for 1pm appt after speaking with Dio. The vehicle I was viewing turned out the
leather drivers seat totaled. Unusable! Split completely across as if it was opened up looking for something in the seat. Needed to be replaced which they would not do. The
rear bucket seat was cracked and in really bad shape. My beef is that they did not disclose this info and showed pictures cleverly avoiding showing the extensive damages.
A total waste of my time without customer appreciation Sleazy at the least!
Jul 29, 2025
Response from current dealership:
Sorry for your experience at our dealership[. Hope you found what you were looking for.
May 17, 2024
They responded a day later. They were very short on the phone call. Did not ask any questions to find out what I was looking for.
Jul 29, 2025
Response from current dealership:
Sorry for the delayed response as we can get very busy. Hope you found what you were looking for.
Prior to purchasing
I read the reviews and from what i see the people that probably had bad experiences is more than likely a bunch of idiot
Every dealer has a bottom price or they can’t survive
So I purchased a car today from Derek very professionally and to the point
Didn’t take more than and a hour i knew what i wanted and we agreed on a price an purchased a vehicle 5 stars for them
Feb 29, 2024
Pleased
Mar 15, 2024
Response from current dealership:
Thanks for your feedback on your experience with our dealership.
Wouldn't give a price for selected vehicle. Wanted me to visit dealership. Not wasting my time
travelling without knowing price.
Mar 29, 2024
Response from current dealership:
This is a complete lie. We list all of our pricing both on cargurus and our website. What this customer fails to tell you is that he repeatedly was requesting our "best price" which would require a discount from our listed price. We told him several time we are a one-price no haggle dealership and that the car he was interested in was listed as a "Great Deal". Maybe if he came to visit the dealership we could show him the value of buying one of our vehicles without reducing the price.
Show older dealer reviews 116
Dec 4, 2023
Horrible!
They claim to have HUGE inventory, but when you show up, what you want "Just Sold".
SCAM to get you in the door!
Mar 29, 2024
Response from current dealership:
We do have a large inventory, over 150 cars and trucks which is far more than almost every used car dealership in our area. Just because the one vehicle that this person was coming to see had just sold does not mean that we are "scamming" people to get them "in the door". We sell several cars everyday to people who come to see them and have been in business for 17 years. We are not "scamming" anyone. This person is lying.
Received several phone calls, emails, and texts over a two day period. Responded after their 10th+ try of communicating with me. I told them the price was too high for the vehicle as it is above market value. They communicated back by saying “…the prices of the cars that we have are one of the best in the market and we don’t negotiate price.” Something doesn’t add up here.
Apr 1, 2024
Response from current dealership:
This customer claims that something doesnt add up about our business, which is untrue and misleading to potential customers. We make it very clear to our customers that we are a one-price no haggle dealership and this customer was upset because they could not negotiate.
These guys are clowns, unprofessional and classless. I made numerous offers on a vehicle there and instead of simply responding with our price is firm, they just didn’t respond. Now the salesmen won’t return my calls even though I want buy the truck at full asking price.
Apr 5, 2024
Response from current dealership:
We make it very clear to all our customers that we are a no haggle dealership with one price and it is non negotiable. Over 90% of our inventory is listed at a good deal or better on cargurus. This customer was upset at the fact that he could not negotiate when we told him upfront that was not possible. That does not make us "clowns" or "unprofessional" in fact it make us very professional to be up front about our pricing.
May 5, 2022
I am happy with my car and how Bill treated me. I'm glad I went to Auto Factory.
May 1, 2022
my best experience all very fast and easy the best
Apr 16, 2022
Drove over an hour to go see it. Car was overpriced, dirty in some areas, spare was rusted, and had alot of scratches/issues that weren’t visible by the pictures. When we asked Jay, the employee helping us, about the condition of the car and how long it had been on the lot he was extremely rude and dismissive of the questions. We left soon after, did not even test drive. Unfortunately would not recommend this dealership for their poor customer service.
Mar 29, 2024
Response from current dealership:
JS, the vehicle you came to see was listed as a "Great Deal" on cargurus, not sure how you came to the conclusion it was overpriced. Also, we had told you that it had just arrived a few days earlier and that it had not been through our reconditioning process. The vehicle was cleaned up and sold just a few days after your visit to one of our happy customers.
Referred me to their website, was not able to get anywhere with it ...I give up I am done looking
Mar 29, 2024
Response from current dealership:
Allyn, you asked for more information about a car listed for sale on cargurus, All of that information is listed on our website, we sent you the link to that webpage, not sure how much easier we could make it for you.
Scheduled a time to come look at a vehicle. He said the vehicle was in stock and that I could
come in. I also was interested in 5 or 6 other vehicles that were listed just in case the first
didn't work out. When arrived, the salesman said he had happened to sell all of them today,
even though all the cars were listed for over 100 days. Showed me a similar vehicle that
reeked of smoke, had several cigarette burns in the seats and barely started up. There was
also an electrical issue with the rear light in the back which I was told the previous owner must
have installed a "strobe light". And you cannot test drive any vehicles without doing a hard
credit check first. I should have listened the reviews, these are shady and unfriendly people.
Stay away.
May 31, 2021
JAY is awesome,proffesional,polite and very helpfull.
May 5, 2021
Disappointed- very unorganized. Expectations not set. Did not clean or wash car I bought even though they said they would.
Apr 5, 2021
Called ahead to schedule my test drive, very responsive and accommodating. Great deal on my Kia!
Mar 28, 2021
Love my new car! Great dealer!
I ran into the same situation as others did where they tell you a vehicle is on the lot and ready for sale but when you show up the vehicle is "sold" and he tries to get you to buy a different vehicle. The dealer is not creditable and I would advise anyone seriously looking for a vehicle to go elsewhere.
Dec 6, 2020
Dealer was was welcoming and friendly. Answered all my questions and was very helpful. I just wished I didn’t waste a trip going there because when I got there I found out the car I wanted to se was already sold. He explained that it didn’t update in the system but I didn’t like that. He did tell that he would keep an eye out for what I was looking for and let me know if anything comes in. The experience was good but wasting my time going there for a that was already gone was
Oct 11, 2020
Wasn’t in stock when I got there but told me on the phone it was
Sep 11, 2020
Great
Aug 10, 2020
Responded immediately to my inquiry. Great place to buy a car. Friendly, knowledgeable sales people, no high pressure sales. They stand buy their cars. Good competitive pricing. I would recommend them to friends and family.
Aug 9, 2020
I set up an appointment and then when I got there for my scheduled time to look at the car, they told me it had been sold. There were only a couple guys working there and clearly they are unorganized. They offered to show me other similar cars but the bait and switch tactic just doesn’t work for me. Pretty unprofessional to advertise cars they don’t have. A week later and it’s still up on their website. Wouldn’t go back there after this experience.
Aug 8, 2020
Was very helpful. Thanks
Jul 31, 2020
Wouldn’t tell me if they had the car I wanted. Just told me some other stock numbers
Jul 3, 2020
He was very helpful but the truck was sold
Jun 28, 2020
The person I dealt with was very rude, didn’t even get greeted when we walked into the building before we sat down. Even when we did sat down, he would just continue to speak over me. Will not be recommending this dealership to anyone.
May 26, 2020
The sales person was rude and cocky. Then lied and told me I couldn’t test drive per the governors requirements, probably because he just didn’t want to deal with it. I then went to
another dealer and they were more than happy to let me test drive and I bought that car. The sales person at Auto Factory just made me want to leave.
May 23, 2020
Good people , however the vehicle was sold with tires in terrible condition. Be sure to check then double check with them to ensure your vehicle is ready to pass inspection. Aside from that , the staff is welcoming and friendly.
Feb 28, 2020
AJ was great to work with
I wish I could give no stars. Emailed about a specific car. They responded when would you like to come see it. I told them 2 days from then as it was my only day off and we live More Than 2 Hours Away. They messaged me the next day, said that would be fine. I checked before we left the house, it was still there. We get there not only was it sold but all THREE of my backups. Then the guy has the nerve to try and make me feel like a jerk! “Well, that was a loaded 2019 with less than 9,000 miles on it! That was a great car!!”
Ya, I know. That’s why I wanted it!!
Now reading many other people say they used the bait and switch on them as well.
Save yourself the trouble and skip this place in your search for a car!
Feb 11, 2020
Dealer contacted me promptly
Feb 9, 2020
Great group of guys in the sales department!
Thank You
Jan 14, 2020
Had a great experience working with Bill to pu Rudd chase my audi a3. Excellent pricing and phenomenal service. I had plates and drove my car of the lot in no time. I would highly reccomend this dealership to anyone looking for a great price on a quality used car.
Jan 2, 2020
Good service
Dec 30, 2019
Poor service!! I called before I leave my house to
find out if the car was still available and I was told
yes, when I got there it was sold in the morning.
Dec 27, 2019
They emailed me back and I asked if
a specific car was still available that
was listed on the site. They replied
with asking what time we were
arriving and nothing else. The car
was not there. Said it sold that
morning but the email I received was
after 3 pm. Tried to get us to look at
another car. We drove 45 minutes in
traffic for nothing and would never
give them my business. I would
never recommend them to anyone.
When you call them asking if a car you saw only is available they tell you it is just so you come to the dealer and they try to sell you other cars. when you get there, they tell you the car was sold a few hours ago, even though they told me 15 mins ago the car was still available. They have done that to me twice.
Buyer beware!
Today I had the unpleasant experience of going to Auto Factory looking for a specific Infiniti.
I called to schedule a same day test drive. I was told the car I wanted was available and that I
could come test drive in approximately an hour (I live an hour away, with traffic). Once I
arrived, I was told the vehicle was not there ... that it had been "recalled" and the mechanics
took it off the lot. Mind you, I had confirmed it was ready and available approximately an hour
and a half earlier.
I wasted time, gas and energy.
If I could leave them zero stars I would.
Don't make the same mistake I did. Go to a different dealer.
Sep 6, 2019
Best part is the price is set so that eliminates haggling. The office is nice and offers free coffee and water. Service is very good during the process. They lost a star on two things. The 2 hour wait for my car when they said it would be ready and the windshield was so dirty it was hard to see when the sun went down.
Aug 27, 2019
I bought this vehicle at a fair price and the sales process with Bill was easy and a pleasant experience. Auto Factory has a winning business model for both the buyer and the seller.
Aug 11, 2019
Talked to them once about the car and told him if we were still intrested we would contact them. Proceeded to call and text and leaveing voice mails everyday even after unsubscribing from the text. This is a sign of pushy sales to me. Dont give these guys your number.
Aug 10, 2019
Good overall experience. Good communication, friendly service. Everything was easy.
There was one small problem with the side mirror switch, which they fixed quickly.
Jul 25, 2019
Called me back right away
Jul 5, 2019
Best car buying experience
Jun 17, 2019
Got to me. As a starter couldn’t ask for better service
Jun 12, 2019
They returned my email very quickly. However, they had sold the vehicles i was interested in. One week later these vehicles are still listed on cargurus and on thier website.
Jun 6, 2019
Brian is the best person you can ask for to help with the process....he is not a sales person but a friend helping out.....
May 12, 2019
Bill is a great guy and was very helpful, process was quick and easy!
Apr 11, 2019
Had the car I wanted. Great condition, as described. Sale
was easy. Great price. Left happy. No bull. No sending me
to the backroom to buy add ons.
Apr 6, 2019
Car wasn't for me but place seemed to be run properly. No hint of high pressure.
Mar 26, 2019
They took forever to reply and when they did they basically told me no they wouldn’t work with me. I had two trades a wad of cash to put down but I was 1200 miles away. Wanted them to look at photos and give me a ball park on my trades but they refused. I have worked with many dealers and they all are accommodating to those who live outside the commuting distance. I wasn’t asking for a concrete number but rather a estimate so I know I wasn’t going to travel 1200 miles and have them offer me way under blue book for trades. In the end they basically said they sell locally only. They should put that in a disclaimer on there website so it avoids any confusion in the future. I don’t know anyone who will just drive 1200 miles without at least a ball park on what there trade is going to be through the dealership.
Although I did not end up buying at this time, Steve was very friendly with zero pressure
and respectful. They do send "touch-base" emails which are not too annoying. They have
some great deals on cars, they just need to do a little more detailing before marketing the
vehicles. I can see past all that but others may not. I will be checking their inventory often
as our immediate needs changed.
Mar 7, 2019
My experience was more satisfying than I could have hoped for! I was contacted by salesman Donny D within the same day as my inquiry with a gracious and most supportive attitude. Donny took excellent care of me and my new car on every level service. I highly recommend the Auto Factory when seeking a new used vehicle and stellar service. I love my new car and I am a very happy customer!
Feb 15, 2019
They were awesome. Everyone there was so nice and don't hound you with phone calls or emails. I will buy another car from them in the future.
They lied to me over the phone told me vehicle was in “showroom” condition and also said vehicle had backup camera I drove from Nashua to Peabody the vehicle has several bad dents and scratches and no backup camera completely wasted my time I would never give them my money
Feb 13, 2019
Response from current dealership:
Sorry for your experience at our dealership. Please give us a call as we would like the opportunity to fix the issues the you had. This type of experience is not typical of our dealership and we are always looking to improve our customer experience.
Feb 10, 2019
The facility is nice... but some of the people are rude... they told me they don't negotiate on price because it was their Policy.... but their prices are very high and unrealistic. I was able to purchase the same vehicle with less miles and a year newer, more added options for over $1000 less than what they are offering... DONT WASTE YOUR TIME. My wife and I took the day off to go see this Car and it was the worst use of our vacation time.... they would even let me check it out Mechanically. I know the owner will reply to this as he has in the past, and although I like and typically support small businesses. Due to my experience there I would not support this business unless things change.
Feb 11, 2019
Response from current dealership:
Alain, Once again sorry we could not meet your criteria for purchasing a used vehicle from us. To clarify a few things, You came in only looking at a Volkswagen Tiguan, of which we only have one in stock. Otherwise we have over 150 other vehicles in stock, it is very unfair of you to say that our prices are "high and unrealistic" when you did not research any of them except one. Additionally, right here on car gurus you can see 99% of our inventory is priced very competitively and our customers of which we sell cars to daily are always impressed with our pricing. Also, the VW Tiguan
More ...
Feb 7, 2019
My experience dealing with Bill the sale agent at Auto Factory was great.
I rate my experience 5/5
It was the best car buying experience I have had. The finance lady sorry I did not get her name, was very helpful in getting me a good rate.
I will recommend that you try, and you will get the same service or better.
Jan 27, 2019
Seems very nice and good follow through without being too aggressive.
Jan 16, 2019
Very responsive
Jan 14, 2019
They were really helpful and nice... been reaching out
Nov 15, 2018
Awesome experience ! Got my car so fast ! Donald was very helpful and made the process quick and easy .
Nov 5, 2018
They treat you with respect and your business mean a lot good job
Oct 7, 2018
prompt service...courteous service
Sep 6, 2018
Mo answered all my questions, was friendly, and had the car ready when promised.
Aug 31, 2018
Bill was excellent to work with
Aug 29, 2018
Excellent
Aug 20, 2018
Stellar car buying experience at Auto Factory!! They are simply the best. Great people to work with who truly have your happiness and best interest at heart. I’ve been to many dealerships over the past few months and none compare to the exceptional inventory, straight forward process, genuine customer service and amazing experience that comes with buying your car at Auto Factory. Highly recommend!!
Don and Nick at Auto Factory Automotive, Peabody, MA were a pleasure to work with. I purchased two C 300 Mercedes from Auto Factory and the entire experience was excellent - they went above and beyond on both sales and their service exceeded my expectations during the whole process. I wholeheartedly recommend Auto Factory without reservation.
Jul 19, 2018
I'm excited to share my exceptional experience buying my first Mercedes at
Auto Factory.
After a fallen tree totaled my car, I was in a crunch to find a new set of
wheels. We did some researching online, and found Auto Factory on Car
Gurus. Their awesome website, stellar inventory, and attractive prices
definitely stood out!
We made the trip up from Boston to the dealership in Peabody. Their space
is clean, modern, and their selection of inventory was unbeatable.
Nick and his team rolled the red carpet out for us, and spent a lot of time
getting to know my fiance and I on a personal level. It was clear from the
beginning that the Auto Factory team genuinely cared about their leads and
customers, and wanted to deliver a different car buying process.
Nick personally went above and beyond to ensure we had an outstanding
experience buying a car with Auto Factory. Nick was very communicative
during the sales process via phone and email, we could not have asked for
better
Jul 3, 2018
What seemed to be a great deal fell flat on its face once I purchased the car. Dealership was to provide a jack which was missing and still 2 1/2 months later, no jack. And they said they would pay for chips in windshield to be repaired. They never paid, and when chips formed into cracks they said sorry, we are not paying for the new windshield. Lots of empty promises so beware of the attractive pricing. Steer clear of this operation, all smiles until you pull off the lot.
Jul 3, 2018
Smooth, easy car buying experience. Donald and everyone at the dealership was friendly and attentive. We got what we wanted for a good price.
May 12, 2018
I had a set appointment to look a specific vehicle. I called ahead to confirm and let them know that I had done all research and was ready to purchase. I also said to call me if the car was sold. When I arrived they told me the car was no longer available and they attempted to sell me another car. I traveled over and hour and took time off work. In addition, after voicing my complaint all that was said to me was “I’m so sorry”. No call from sales manager or anyone else from senior management .
Apr 22, 2018
I stumbled onto Auto Factory at 156 Newbury St, Peabody, MA. dealership after
finding the vehicle that met my search criteria on Car Gurus & quite happy I did. Upon
visiting I immediately recognized an inviting and relaxed atmosphere. The lot was
lined with higher end vehicles such as Audis, Range Rovers, BMW's and a sweet
looking Jeep Rubicon. The team of folks that work there were exceptionally friendly
but not in a car dealership, stuffed shirt kind of way. Purchase of my 2015 BMW
couldn't have been smoother with Donald's help. I liked the car, I couldn't resist the
asking price, and Donald wrote me up..... done and done. I would definitely
recommend this dealership and would certainly visit again in the future.