Used Toyota RAV4 for Sale near Marshfield, WI

Summary

• With 8,845 currently listed for sale on CarGurus and an average price of $29,377.70, 32.7% of 2024 Toyota RAV4s for sale on CarGurus are rated as good or great deals.
• Favorably reviewed: Owners rated the 2024 Toyota RAV4 5 / 5 stars and CarGurus experts gave it an 7 / 10.
• 92.2% of 2024 RAV4 models on CarGurus are accident free.
• The 2024 Toyota RAV4 provided impressive fuel efficiency, with hybrid models achieving up to 40 mpg combined, making it a practical choice for eco-conscious buyers.

Why it stands out

The 2024 Toyota RAV4 stands out in the compact SUV segment due to its exceptional versatility, offering a range of powertrains including traditional gas, hybrid, and plug-in hybrid options. It combines practicality with advanced safety features as standard across all trims, making it a dependable choice for families and daily commuters alike. Additionally, the RAV4's rugged styling and various trim levels—from sporty to upscale—cater to diverse consumer preferences while maintaining Toyota's renowned reliability and affordability.

Other model years to consider

Considering the Toyota RAV4 model years, the 2020 and 2021 options stand out as moderately suitable choices. The 2020 RAV4 offers a solid average price of around $23,527 with a high expert rating of 8.7/10 and 35% of deals classified as good or great, making it an attractive option for buyers. Meanwhile, the 2021 model is priced at approximately $24,646 and maintains a user rating of 4.6/5 alongside similar deal availability, providing good value in the market.

On the other hand, while the 2022 model has an average price of about $27,304 and remains competitively rated, it presents slightly lower ratings compared to its predecessors and may not offer as compelling deals as the earlier years.

Model years to approach with caution

When considering the Toyota RAV4 from certain model years, it’s important to approach with caution due to notable pricing trends and reduced availability of favorable deals. For instance, the 2014 and 2013 models exhibit average prices that may not correspond to their comparatively lower expert ratings and high percentage of listings that are classified as not good/great deals. Similarly, model years such as 2008 and 2009 show user ratings that suggest a decent level of satisfaction but also feature a significant portion of listings categorized as less favorable, indicating potential challenges in securing optimal purchasing conditions.

These recommendations are based on CarGurus' proprietary market data from December 3, 2025, CarGurus experts' opinions, and generative AI.