Toyota Grand Highlander Pricing Analysis: Los Angeles, CA Market Report

Pricing Analysis by Model Year

Key Insights

• New Models Command Premium: The 2026 Toyota Grand Highlander shows a 16.8% increase over its MSRP, reflecting strong market demand for new vehicles.
• Gradual Price Increase for Newer Years: The 2025 model is priced at $42,543, which is a reasonable 3.3% above MSRP, indicating stable demand without severe depreciation.
• Older Models Stable but Competitive: The 2024 model has a modest increase to $44,613, just 0.7% over MSRP, showcasing limited depreciation compared to newer models.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Los Angeles Region

Key Insights

• Higher Prices in Coastal Regions: Santa Barbara leads with a high average price of $48,578, likely due to its affluent buyers and limited inventory.
• Most Affordable Options Nearby: Lancaster features the lowest average price at $42,411, indicating a more price-sensitive market or better availability.
• Inventory Correlates with Pricing: Cities with larger listings such as Pomona (90 listings) and Irvine (88 listings) have stable pricing around the mid-$44K range, suggesting balanced supply and demand.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Trims Dominate Listings: The XLE FWD and XLE AWD trims have the highest inventories with 36 and 24 listings, respectively, suggesting robust demand for these configurations.
• Price Variability: The Platinum AWD trim commands the highest MSRP at $55,045, reflecting its extensive features, while the LE FWD trim represents entry-level pricing at $41,860.
• Feature-Rich Mid-Tier Options: The Limited AWD trim offers a substantial breadth of features at $50,960, appealing to buyers looking for luxury without the full premium package.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 25, 2026, CarGurus experts' opinions, and generative AI.