Toyota Grand Highlander Pricing Analysis: Los Angeles, CA Market Report

Pricing Analysis by Model Year

Key Insights

• Significant New Model Premium: The 2026 model is listed at $52,795, approximately 25.9% above its MSRP, indicating strong demand for the latest model.
• Moderate Depreciation for the 2025 Model: The 2025 Grand Highlander has a current average price of $42,487, which is relatively close to its MSRP, reflecting a minimal depreciation of about −0.9%.
• Stable Pricing for Previous Year: The 2024 model shows a moderate average price of $45,360, translating to a depreciation of around −8.5% from its MSRP, demonstrating less volatility compared to the newer models.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Los Angeles Region

Key Insights

• Highest Pricing in San Bernardino: The city of San Bernardino reports the highest average price at $46,510, likely driven by demand and supply constraints.
• Lowest Pricing in Lancaster: In contrast, Lancaster offers the most competitive pricing at $42,818, suggesting a more favorable market for buyers.
• Inventory Levels Impact Prices: Cities with higher listings, like Irvine (95 listings at $45,686) and Pomona (92 listings at $45,842), tend to show stable pricing, indicating possible regional demand equilibrium.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Trims Dominate Listings: The XLE AWD is the most frequently listed trim with 29 units available, indicating its popularity among consumers.
• Premium Model Command Higher Prices: The Platinum AWD maintains a high MSRP at $55,045, suggesting strong demand for premium features and luxury.
• Variation in FWD vs AWD Pricing: The LE FWD offers the lowest MSRP of $41,860, appealing to buyers focused on cost efficiency without sacrificing essential features.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 11, 2026, CarGurus experts' opinions, and generative AI.