Toyota Grand Highlander Pricing Analysis: Dallas, TX Market Report

Pricing Analysis by Model Year

Key Insights

• Significant New-Car Premium: The 2026 model is priced at $54,035, which is approximately 28.8% above its MSRP, indicating strong demand for the latest model.
• Stable Pricing for Recent Models: The 2025 model shows a modest depreciation of only -10.5%, while the 2024 model is priced slightly below its MSRP at -0.1%, suggesting a stable market for these years.
• Depreciation Trend: The 2026 model reflects a steep premium, while older models are maintaining value better than typical depreciation curves.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Dallas Region

Key Insights

• Highest Prices in Corsicana: The city of Corsicana has the highest average price at $49,208, likely due to lower inventory and higher demand.
• Best Value in Tyler: Tyler offers the lowest average price at $43,204, indicating a more price-sensitive market or higher inventory levels.
• Consistent Pricing Across Cities: Most cities show average prices clustered around the mid-$46,000 range, suggesting stable demand across the region.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Trims Dominate Listings: The XLE AWD and XLE FWD trims are the most common, each with 40 listings, reflecting strong demand for both all-wheel and front-wheel drive options.
• Premium Pricing for Higher Trims: The Platinum AWD trim, with an MSRP of $55,445, commands a significant premium, indicating a market willing to pay for luxury features.
• Base Trim Availability: The LE FWD trim, with only 2 listings, suggests limited availability, which may affect pricing dynamics for budget-conscious buyers.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from August 6, 2026, CarGurus experts' opinions, and generative AI.