Toyota GR86 Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• Significant New-Car Premium: The 2026 Toyota GR86 is priced at $38,757, which is approximately 23.5% above MSRP, indicating strong demand for the latest model.
• Depreciation Trends: The 2017 model shows the steepest depreciation at -29.0% vs MSRP, while the 2020 model has the lowest depreciation at -12.4%, suggesting a more stable value retention for newer models.
• Best Value Years: The 2019 and 2020 models present the best value with average prices of $22,283 and $23,688, respectively, reflecting a balance of affordability and performance.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Chicago: The average price in Chicago, IL ($30,889) is the highest among the listed cities, likely due to higher demand and lower inventory.
• Lowest Prices in Los Angeles: Conversely, Los Angeles, CA ($26,998) offers the lowest average price, suggesting a more competitive market with higher inventory levels.
• Price Variability: Cities like Philadelphia ($32,833) and Washington, DC ($30,656) show higher average prices, indicating regional demand differences that may affect pricing strategies.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• Premium RWD Dominates Inventory: The Premium RWD trim leads with 457 listings, indicating strong consumer preference for this configuration.
• Price Positioning: The Yuzu Edition RWD is the most expensive trim at $36,365 MSRP, reflecting its unique features and limited availability.
• Value of Base Trim: The RWD trim at $31,400 MSRP serves as a competitive entry point, appealing to budget-conscious buyers while still offering essential features.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from July 30, 2026, CarGurus experts' opinions, and generative AI.