2026 Toyota Highlander Pricing Analysis

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Houston: The market in Houston, TX ($54,991) exhibits the highest average price, potentially influenced by demand factors unique to the area.
• Lowest Prices in Dallas: Conversely, Dallas, TX ($46,991) offers the lowest average pricing among the listed cities, suggesting it may be more competitive or have different inventory dynamics.
• Moderate Inventory Across Cities: Most cities show a moderate number of listings, with Philadelphia (52 listings) and Dallas (52 listings) maintaining solid inventory levels, contributing to price stability.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is Most Abundant: The XLE AWD trim leads inventory with 3,124 listings, reflecting strong demand for this variant.
• Price Range Among Trims: The trims exhibit a range of prices, with the Limited AWD ($50,325 MSRP) being the highest, indicating the premium features it offers compared to lower-end trims like XLE AWD ($45,870 MSRP).
• AWD Appeal: The high inventory of AWD trims underscores a strong market preference for enhanced traction and performance.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• Minimal Depreciation in New Models: The 2025 Highlander currently averages $41,521, roughly 0.5% higher than MSRP, reflecting high demand for new vehicles.
• Steep Declines for Older Models: Notably, the 2015 Highlander shows significant depreciation, with its average price at $17,323, down ~41% from its original MSRP.
• Value Retention for Recent Years: The 2021 Highlander holds relatively well at -12%, indicating it may be a good value option for shoppers looking for a balance of price and modern features.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from June 25, 2026, CarGurus experts' opinions, and generative AI.