2026 Lincoln Navigator Pricing Analysis

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Price in Los Angeles: The average price in Los Angeles, CA ($127,641) is significantly higher than other cities, likely due to high demand and limited supply in the luxury SUV segment.
• Lowest Price in Dallas: Dallas, TX ($89,732) offers the most competitive pricing, suggesting a more price-sensitive market or greater inventory availability.
• Inventory Levels: The highest inventory is in Dallas (51 listings), which correlates with its lower average price, indicating that higher supply can stabilize pricing.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• Reserve 4WD is Most Common: The Reserve 4WD trim leads with 1,353 listings, indicating strong demand for this configuration.
• Premium Pricing for Black Label Trims: The Black Label 4WD trim, priced at $119,525 MSRP, reflects a significant premium, appealing to buyers seeking luxury features.
• Feature-Rich Offerings: All trims include advanced features such as navigation and adaptive cruise control, which are likely driving consumer interest across the board.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• New Model Premium: The 2027 Lincoln Navigator is priced at $102,040, reflecting a 13.4% premium over its original MSRP, indicating strong demand for the latest model.
• Significant Depreciation for Older Models: The 2017 model shows the steepest depreciation at -72.6%, highlighting the rapid value loss typical for luxury vehicles.
• Best Value in Recent Models: The 2024 model is priced at $67,399, representing a -18.9% depreciation, making it a potentially attractive option for buyers seeking a balance of price and modern features.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from August 6, 2026, CarGurus experts' opinions, and generative AI.