2026 Lincoln Navigator Pricing Analysis

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Los Angeles: The average price in Los Angeles, CA ($127,641) is significantly higher than other cities, likely due to high demand and limited supply in the luxury SUV segment.
• Lowest Price in 2015 Lincoln Navigator: The average price in Dallas, TX ($84,750) offers a more competitive option, suggesting a more price-sensitive market or better inventory turnover.
• Inventory Levels: Cities like New York (46 listings) and Los Angeles (46 listings) have similar inventory levels, yet the price disparity indicates regional demand differences for luxury vehicles.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• Reserve 4WD Dominates Inventory: The Reserve 4WD trim (1,337 listings) is the most common, indicating strong demand for this configuration.
• Premium Pricing for Black Label Trims: The Black Label 4WD ($119,525 MSRP) commands a significant premium, reflecting its luxury features and exclusivity.
• Feature-Rich Offerings: All trims include advanced features such as navigation and adaptive cruise control, appealing to buyers seeking luxury and technology.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• Newer Models Command Premiums: The 2027 Lincoln Navigator is priced at $102,040, reflecting a 13.4% increase over its original MSRP, indicating strong demand for the latest model.
• Significant Depreciation for Older Models: The 2017 model shows a steep decline, with an average price of $17,648, representing a 72.2% drop from its original MSRP.
• Best Value in Recent Models: The 2025 model is priced at $84,359, which is 15.2% below MSRP, suggesting it may offer a good balance of features and value for buyers.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from July 30, 2026, CarGurus experts' opinions, and generative AI.