New & Used 2025 Toyota RAV4 for Sale near Madison, WI

Summary

• With 6,093 currently listed for sale on CarGurus and an average price of $31,213.20, 33.4% of 2025 Toyota RAV4s for sale on CarGurus are rated as good or great deals.
• 93.4% of 2025 RAV4 models on CarGurus are accident free.
• The 2025 Toyota RAV4 offers a range of powertrains, including a fuel-efficient hybrid and a powerful plug-in hybrid option, while standard features like Toyota Safety Sense and modern tech integration enhance its appeal for everyday driving and outdoor adventures.

Why it stands out

The 2025 Toyota RAV4 distinguishes itself in the compact SUV segment with its robust lineup, featuring gas-powered, hybrid, and plug-in hybrid options that cater to a variety of buyer preferences. The RAV4 Hybrid stands out for its impressive fuel efficiency of up to 40 mpg combined and standard all-wheel drive, while the RAV4 Prime offers exhilarating performance with 302 horsepower, making it one of the most powerful plug-in hybrids available. Additionally, all trim levels come well-equipped with advanced safety features and modern technology, ensuring a compelling blend of value and capability for consumers.

Other model years to consider

• 2024 Toyota RAV4: This year offers $29,138.22 average price, 34% good/great deals, 5/5 user rating, 7/10 expert rating, 8,971 listings.
• 2023 Toyota RAV4: This year offers $28,432.43 average price, 35% good/great deals, 4.6/5 user rating, 7.8/10 expert rating, 8,671 listings.
• 2022 Toyota RAV4: This year offers $27,027.26 average price, 34% good/great deals, 4.3/5 user rating, 8.3/10 expert rating, 6,926 listings.

This analysis is based on CarGurus' proprietary market data from December 16, 2025, CarGurus experts' opinions, and generative AI.