Used 2023 Ford Bronco for Sale nearRochester, NY

Compare 2023 Ford Bronco Trims in Rochester, NY

The 2023 Ford Bronco offers a blend of rugged capability and modern features, with options for both budget-conscious buyers and those seeking premium amenities.

• Starting at $37,590
• Best MPG/MPGe: 20 city / 21 hwy
• Most Popular: Outer Banks 4-Door 4WD

Trim Overview

Prices updated weekly from CarGurus listings.

Quick Compare Table

Listing prices sourced from CarGurus — updated weekly. OEM specs from manufacturer data.

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Trim Deep Dives

Big Bend 4-Door 4WD — "Who It's For"

The Big Bend is the pick for shoppers who want essential features without paying for luxury upgrades. It's a solid choice for those prioritizing value.

• Avg. market price: $37,590 (updated weekly)
• MPG/MPGe: 20 city / 21 hwy
• Inventory: 11 listings — lower availability; may limit negotiating room
• View Big Bend 4-Door 4WD listings

Outer Banks 4-Door 4WD — "Who It's For"

The Outer Banks is the pick for shoppers who want a blend of luxury and off-road capability without going for the highest trim. It's the most popular choice in the lineup.

• Avg. market price: $41,351 (updated weekly)
• MPG/MPGe: 20 city / 21 hwy
• Inventory: 12 listings — lower availability; may limit negotiating room
• View Outer Banks 4-Door 4WD listings

Trim Recommendations

Most Popular — Outer Banks 4-Door 4WD

With 12 active listings, the Outer Banks 4-Door 4WD is the clear volume leader in the lineup.

Browse Outer Banks 4-Door 4WD listings

Best Budget Option — Big Bend 4-Door 4WD

At $37,590 avg market price — below the lineup median of $39,470 — it's the most accessible entry point.

Browse Big Bend 4-Door 4WD listings

These recommendations are based on CarGurus' proprietary market data from November 5, 2026, CarGurus experts' opinions, and generative AI.

How much does the 2023 Ford Bronco cost?

Prices have softened 9.57% compared to this time last year, making it a favorable time to shop this model year.

There are 5,865 listings available, which gives you a solid pool of options to compare.

Is the 2023 Ford Bronco a good car?

Generally — the 2023 Ford Bronco earns 4.3/5 from owners and 8/10 from our experts. The model scores 9/10 across Look and feel, Performance, and Form and function.

Owners consistently praise its off-road capability, comfort, and features, and they also like the rugged design and driving experience. The main trade-offs are pricing that can feel high and fuel efficiency that trails more conventional SUVs, with some owners also noting practicality limits for cargo space.

That fits the Bronco’s use case well: you’re buying it for capability, character, and versatility across two- and four-door body styles, not for maximum efficiency or bargain pricing. Good and great deals account for 35.7% of listings, so there is still some room to shop selectively.

Is the 2023 Ford Bronco reliable?

Owners rate it 4.3/5, a solid signal of long-term satisfaction. Reviews point to a vehicle that feels dependable, with owners praising its off-road capability, comfort, and features while also describing the driving experience positively.

The expert drive notes reinforce that impression by describing the Bronco as capable and comfortable enough for everyday use, with strong on-road manners for a rugged SUV. The cost-effectiveness notes also highlight that factory warranty coverage applies to the Raptor’s upgrades, which is a useful ownership perk for buyers considering the higher-performance end of the lineup.

For used buyers, the main long-term ownership risk is that the Bronco’s rugged hardware and capability-focused setup can bring higher running costs and more wear-sensitive use than a typical SUV.

What should I look for when buying a used 2023 Ford Bronco?

Accident-free inventory is excellent at 90.9% — clean inventory, standard diligence applies.

You should still run a vehicle history report and prioritize a pre-purchase inspection, especially if the Bronco has seen trail use or heavy modification. Focus on condition details that matter on a rugged SUV: body panels, underbody wear, interior durability, and whether the equipment level matches the trim you’re considering.

Key things to evaluate:

• Trim level: The lineup spans nine distinct trim levels, from the bare-bones Base with steel wheels and little adornment to the Raptor with a wide stance, elevated height, and huge fender flares. The Base trim also misses some safety-package content that appears on higher trims, so you should compare equipment carefully if you want more than the essentials.
• Powertrain: The Bronco offers three engines: a 2.3-liter four-cylinder, an optional 2.7-liter V6, and a 3.0-liter turbocharged V6 in the Raptor. The base engine is described as more than adequate, while the V6 options add power for heavier builds or more demanding use.
• Safety package: Standard equipment includes forward collision warning with automatic emergency braking, hill-start assist, hill-descent control, trailer-sway assist, and Trail Turn Assist. The Mid package adds blind-spot monitoring with rear cross-traffic alerts, lane-keep assist, rear parking proximity sensors, and automatic high beams, while the High and Luxe packages add still more features.
• Infotainment: Wireless Apple CarPlay and Android Auto are standard, along with Ford’s SYNC 4. Most Broncos come with an eight-inch touchscreen, and the available 12-inch display is the one to target if you want easier day-to-day usability.
• Fuel efficiency: The four-cylinder is estimated at up to 20 mpg in combined city and highway driving, with some configurations dropping as low as 17 mpg. The 2.7-liter V6 is rated between 17 and 18 mpg, and the Raptor is estimated at 15 mpg.

Which 2023 Ford Bronco trim should I buy?

The 2023 Ford Bronco is offered in 9 trim levels: Base, Black Diamond, Heritage, Heritage Limited, Raptor, and the other trims referenced in the lineup.

Here's the short version:

• Base: This is the entry point, but it’s best if you want the lowest starting price and plan to keep the build simple. It has the Bronco’s core rugged character, though you’ll want to check carefully for the safety and convenience features you may want to add.
• Black Diamond: This is the best-value trim for many shoppers because the source specifically calls it a good middle ground. It makes sense if you want a more balanced Bronco without jumping too far up the price ladder.
• Heritage: Choose this if you want the retro look to be a major part of the appeal. The white grille, roof, wheels, and plaid seat upholstery give it a distinctive personality.
• Heritage Limited: This is the more capable take on the Heritage theme, so it suits you if you want the nostalgic styling with a more upscale or more capable feel.
• Raptor: This is the one to buy if you want the most extreme Bronco experience. It sits at the top of the lineup with the biggest stance and the most aggressive hardware, but it is far more than most shoppers need.

The Mid package is not available on the Base trim, so if safety-package content matters to you, shop above the entry model.

Is now a good time to buy a used 2023 Ford Bronco?

The market looks moderate and selective, so you can shop with some leverage if you’re patient.

• Deal availability: 35.7% of listings are priced as good or great deals.
• Inventory: There are 5,865 listings available.
• Price trend: Prices have softened 9.57% compared with last year.
• Clean inventory: 90.9% of listings are accident-free.

If you find a listing below $40,290, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2023 Ford Bronco's resale value?

The current average of $40,290 sits slightly below last year's $44,556.

That softer pricing suggests the Bronco has cooled from its earlier peak, which can help you as a buyer today but may temper short-term resale upside for a future seller. Even so, the model’s strong desirability, distinctive styling, and broad trim range should help it stay relevant in the used market. Well-kept examples with the right equipment are likely to remain easier to move than more ordinary SUVs.

Vehicles with solid owner satisfaction ratings, like this model year's 4.3/5, tend to retain buyer demand, which supports resale value over time.

Is the 2023 Ford Bronco safe?

The 2023 Ford Bronco earns four-star ratings in frontal crash and three-star ratings for rollover protection from NHTSA, and the IIHS awarded it Good scores in all crashworthiness tests except head restraints and seats, where it received Acceptable.

It earns a 5/10 safety score from our experts.

Standard safety equipment includes forward collision warning with automatic emergency braking, hill-start assist, hill-descent control, trailer-sway assist, and Trail Turn Assist. The Mid package adds blind-spot monitoring with rear cross-traffic alerts, lane-keep assist, rear parking proximity sensors, and automatic high beams, while the High package adds front parking sensors and a 360-degree camera system. The Luxe package adds adaptive cruise control and evasive steering assist.

The main caveat is that advanced safety features are not standard, so you need to move up the trim or package ladder to get more of the driver-assistance content many shoppers expect.

Should I buy a 2023 Ford Bronco or consider a different year?

If you're weighing the 2023 against nearby model years, here's how to think about it:

Choose the 2023 if:

• 35.7% of listings are priced as good or great deals.
• Accident-free inventory is excellent at 90.9% — clean inventory, standard diligence applies.
• Price trend: Prices have softened 9.57% compared with last year.
• Owners rate it 4.3/5 — a solid satisfaction signal.
• The 2023 adds Heritage-inspired variants that broaden the lineup’s style appeal.

Consider the 2022 if:

• At $36,573, the 2022 costs less than the current year's $40,290 average.
• It offers strong off-road ability with broad everyday usability.

Consider the 2024 if:

• At $43,682, the 2024 costs more than the current year's $40,290 average.
• It adds a standard 12-inch Sync 4 infotainment system.

The bottom line: You should start with the 2023 if you want the best mix of price movement, inventory depth, and owner satisfaction. If your budget is tighter, the 2022 is the value play; if you want newer equipment and can spend more, the 2024 is the upgrade path.

How does the 2023 Ford Bronco compare to the 2023 Jeep Wrangler?

Expert Pros & Cons (per CarGurus review team)

2023 Ford Bronco:

• Pros: Impressive off-road abilities, Multiple body styles, Stylish design.
• Cons: Advanced safety features are not standard, Below-average fuel economy.

2023 Jeep Wrangler:

• Pros: Outstanding off-road capability, Multiple powertrain options.
• Cons: Limited storage space, Unimpressive on-road performance.

Our experts score the 2023 Ford Bronco 8/10 and the 2023 Jeep Wrangler 7.8/10. The Bronco looks like the better all-around choice if you want stronger on-road manners and a more stylish, versatile package. The Wrangler still appeals if you want more powertrain variety and maximum off-road focus, but it gives up some everyday refinement.

Read our full side-by-side expert comparison here.

These recommendations are based on CarGurus' proprietary market data from November 10, 2026, CarGurus experts' opinions, and generative AI.