How much does the 2023 Ford Bronco cost?

Prices have softened 8.12% compared to this time last year, making it a favorable time to shop this model year.

There are 4,874 listings available, which suggests solid inventory availability.

If you find a listing below $42,039.95, that's toward the low end of the year-round range and worth acting on quickly.

Is the 2023 Ford Bronco a good car?

Generally — the 2023 Ford Bronco earns a 4.27/5 user rating and an 8/10 expert rating, which points to strong overall appeal.

The model scores 9/10 across Look and feel, Performance, and Form and function.

Owners consistently praise its off-road capability, rugged design, comfort, and features. The Bronco also stands out for its versatility, with two- and four-door body styles and a wide range of models that let you tailor it to your needs.

The main trade-offs are that advanced safety features are not standard and fuel economy is below average. It also asks you to accept a more rugged, less refined interior than a typical SUV.

For shoppers who want a vehicle that can handle trail duty without giving up everyday usability, the Bronco’s mix of personality and practicality is a strong fit. With 33.3% of listings marked as good or great deals, there’s still room to shop selectively.

Is the 2023 Ford Bronco reliable?

Owners rate it 4.27/5, a solid signal of long-term satisfaction.

Owner feedback points to a vehicle that feels dependable, with many drivers describing it as a satisfying, trouble-free companion for off-road use and everyday driving. The expert evaluation also emphasizes that the Bronco’s systems work well in practice, and its rugged hardware is built for long-term use.

The Bronco’s off-road focus means you should still pay close attention to maintenance history, tire wear, and how hard the vehicle has been used before you buy. For used shoppers, that matters more here than it would on a softer-road SUV.

What should I look for when buying a used 2023 Ford Bronco?

Accident-free inventory is excellent at 92% — clean inventory, standard diligence applies.

You should still run a history report, prioritize a pre-purchase inspection, and focus on signs of hard off-road use, especially on suspension, tires, and underbody components. It’s also smart to verify which convenience and driver-assistance features are actually present, since equipment varies by trim and package.

Key things to evaluate:

• Trim level: The Base trim has a decidedly primitive, bare-bones look with steel wheels and little adornment, and it lacks the optional Mid package features that add more driver assistance equipment. Higher trims add more personality, while the Raptor stands apart with a wide stance, elevated height, and huge fender flares.
• Powertrain: You get a 2.3-liter four-cylinder with 300 horsepower and 325 pound-feet of torque, an optional 2.7-liter V6 with 330 hp and 415 lb-ft, or a 3.0-liter turbocharged V6 with 418 hp and 440 lb-ft in the Raptor. The four-cylinder is the efficiency leader at up to 20 mpg combined, while the 2.7-liter returns 17-18 mpg and the Raptor is estimated at 15 mpg.
• Safety package: Standard equipment includes forward collision warning with automatic emergency braking, hill-start assist, hill-descent control, trailer-sway assist, and Trail Turn Assist. The Mid package adds a blind-spot monitor with rear cross-traffic alerts, lane-keep assist, rear parking proximity sensors, and automatic high beams, while the High package adds front parking sensors and a 360-degree camera system.
• Infotainment: Wireless Apple CarPlay and Android Auto are standard, along with Ford’s SYNC 4. Most Broncos come with an eight-inch touchscreen, and a 12-inch display is available for easier use. Wireless charging is available as an option.
• Fuel efficiency: The four-cylinder engine is rated at up to 20 mpg combined, but depending on options it can drop to 17 mpg. The 2.7-liter V6 is rated at 17-18 mpg, and the Raptor is estimated at 15 mpg.

Which 2023 Ford Bronco trim should I buy?

The 2023 Ford Bronco is offered in 9 trim levels: Base, Black Diamond, Heritage, Heritage Limited, and Raptor.

Here's the short version:

• Base trim: It gives you the Bronco’s core capability, but it has a bare-bones look and does not get the Mid package’s added driver-assistance features.
• Sweet-spot trim: The Black Diamond trim represents a good middle ground, and it’s the one to target if you want a balanced mix of capability and everyday usability.
• Premium/top trim: The Raptor is the most extreme choice, with a 3.0-liter turbocharged V6 and a much more aggressive stance, but it’s far more than most daily drivers need.

The Mid package is the key safety-package upgrade to look for if you want more driver assistance features.

Is now a good time to buy a used 2023 Ford Bronco?

This is a moderate market for selective buyers, so you can shop with some leverage if you’re patient.

• Deal availability: 33.3% of listings are priced as good or great deals.
• Inventory: There are 4,874 listings available.
• Price trend: Prices have softened 8.12% compared with last year.
• Clean inventory: 92.0% of listings are accident-free.

If you find a listing below $42,039.95, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2023 Ford Bronco's resale value?

The current average of $42,148 sits slightly below last year's $45,873.

That price movement suggests the Bronco has cooled from its earlier peak, which can help you buy at a more reasonable entry point today. For a future seller, that also means resale performance may depend more on condition, trim desirability, and how well the vehicle has been maintained.

Because demand remains strong enough to support a broad market, well-kept examples should still attract attention. Vehicles with solid owner satisfaction ratings, like this model year's 4.27/5, tend to retain buyer demand, which supports resale value over time.

Is the 2023 Ford Bronco safe?

The four-door Bronco earns four-star ratings for frontal crash protection and three-star ratings for rollover protection from NHTSA, while IIHS awarded it a Good score in all crashworthiness tests except head restraints and seats, where it received Acceptable.

It earns a 5/10 safety score from our experts.

All Bronco models come standard with forward collision warning with automatic emergency braking, hill-start assist, hill-descent control, trailer-sway assist, and Trail Turn Assist. The Mid package adds a blind-spot monitor with rear cross-traffic alerts, lane-keep assist, rear parking proximity sensors, and automatic high beams, while the High package adds front parking sensors and a 360-degree camera system. The Luxe package adds adaptive cruise control and evasive steering assist.

The main caveat is that advanced safety features are not standard, and the Bronco’s crash-test results are only partial. If safety is a top priority, you should pay close attention to trim and package content before you buy.

Is the 2023 Ford Bronco a good car?

Generally — the 2023 Ford Bronco earns a 4.27/5 user rating and an 8/10 expert rating, which points to strong overall appeal.

The model scores 9/10 across Look and feel, Performance, and Form and function.

Owners consistently praise its off-road capability, rugged design, comfort, and features. The Bronco also stands out for its versatility, with two- and four-door body styles and a wide range of models that let you tailor it to your needs.

The main trade-offs are that advanced safety features are not standard and fuel economy is below average. It also asks you to accept a more rugged, less refined interior than a typical SUV.

For shoppers who want a vehicle that can handle trail duty without giving up everyday usability, the Bronco’s mix of personality and practicality is a strong fit. With 33.3% of listings marked as good or great deals, there’s still room to shop selectively.

Should I buy a 2023 Ford Bronco or consider a different year?

If you're weighing the 2023 against nearby model years, here's how to think about it:

Choose the 2023 if:

• 33.3% of listings are priced as good or great deals.
• Accident-free inventory is excellent at 92% — clean inventory, standard diligence applies.
• Price trend: Prices have softened 8.12% compared with last year.
• Owners rate it 4.27/5 — a solid satisfaction signal.
• It blends strong off-road ability with everyday versatility across nine distinct models.

Consider the 2022 if:

• At $38,313, the 2022 costs less than the current year's $42,148 average.
• It offers broad appeal with strong off-road capability and better pavement manners.

Consider the 2024 if:

• At $45,683, the 2024 costs more than the current year's $42,148 average.
• It adds a standard 12-inch Sync 4 infotainment system.

The bottom line: The 2023 is the best all-around pick if you want the strongest mix of capability, variety, and current-market value. If you’re price-sensitive, the 2022 is the better bargain; if you want the newer infotainment setup, the 2024 is worth a look.

These recommendations are based on CarGurus' proprietary market data from August 21, 2026, CarGurus experts' opinions, and generative AI.