2023 Toyota Prius vs 2023 BMW 3 Series

2023 BMW 3 Series
2023 BMW 3 Series
$43,800MSRP
Overview
Overview
OverviewShop Now
2023 Toyota Prius
2023 Toyota Prius
$27,450MSRP
Overview
Overview
OverviewShop Now
2023 BMW 3 Series
$43,800MSRP
Overview
Overview
OverviewShop Now
2023 Toyota Prius
$27,450MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP

$43,800

MSRP

$27,450

Listings

205

Listings

65

Ratings & Reviews

User Reviews
User Reviews

Expert reviews

8.7 out of 10

Expert reviews

7.5 out of 10

Pros

  • Stylish design

  • Great ride quality

  • Quiet cabin

Cons

  • Manual transmission not available

  • Interior materials feel cheap

Pros

  • More powerful than older Prius models

  • Sleek new styling

  • Excellent fuel efficiency

Cons

  • Significant price bump over previous model

  • Engine can drone loudly when pushed hard

  • Interior space and cargo room have decreased

2023 BMW 3 Series Reviews Summary

BMW’s best-selling car enjoys a mid-cycle refresh for 2023. Sleeker styling, an updated driver-oriented cockpit, and loads of new technology make the new BMW 3 Series sports sedan as competitive as ever.

2023 Toyota Prius Reviews Summary

After decades of being the frumpy leader of the fuel-efficiency movement, the Prius emerges as one of the better-looking new cars to hit the market recently. This fifth-generation revelation in looks is then backed up by a huge jump in power without sacrificing any of the fuel-sipping ways of the earlier model. Add in impressive standard safety features and a reasonable suite of interior tech and comfort goodies, and you have an impressive hatchback that just now happens to be a hybrid.

Search for a Toyota Prius on CarGurus

No video found

Popular Features & Specs

Engine

2.0L 255 hp I4

Engine

2.0L 194 hp I4 Hybrid

Drive Train

RWD

Drive Train

FWD

Seating Capacity

5

Seating Capacity

5

Horsepower

255 hp @ 5000 rpm

Horsepower

EV Battery Capacity

EV Battery Capacity

0.9 kWh

MPG City

25

MPG City

57

MPG Highway

34

MPG Highway

56
2023 BMW 3 Series
2023 BMW 3 Series
$43,800MSRP
Overview
Overview
OverviewShop Now
2023 Toyota Prius
2023 Toyota Prius
$27,450MSRP
Overview
Overview
OverviewShop Now
2023 BMW 3 Series
$43,800MSRP
Overview
Overview
OverviewShop Now
2023 Toyota Prius
$27,450MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP
$43,800
$27,450
Listings

Ratings & Reviews

User reviews

5.0

4.3

Expert reviews

8.7 out of 10

Read full review

7.5 out of 10

Read full review
Pros & cons

Pros

  • Stylish design

  • Great ride quality

  • Quiet cabin

Cons

  • Manual transmission not available

  • Interior materials feel cheap

Pros

  • More powerful than older Prius models

  • Sleek new styling

  • Excellent fuel efficiency

Cons

  • Significant price bump over previous model

  • Engine can drone loudly when pushed hard

  • Interior space and cargo room have decreased

Summary
BMW’s best-selling car enjoys a mid-cycle refresh for 2023. Sleeker styling, an updated driver-oriented cockpit, and loads of new technology make the new BMW 3 Series sports sedan as competitive as ever.

After decades of being the frumpy leader of the fuel-efficiency movement, the Prius emerges as one of the better-looking new cars to hit the market recently. This fifth-generation revelation in looks is then backed up by a huge jump in power without sacrificing any of the fuel-sipping ways of the earlier model. Add in impressive standard safety features and a reasonable suite of interior tech and comfort goodies, and you have an impressive hatchback that just now happens to be a hybrid.

Search for a Toyota Prius on CarGurus

Video
No video found

Popular Features & Specs

Engine
2.0L 255 hp I4
2.0L 194 hp I4 Hybrid
Drive Train
RWD
FWD
Seating Capacity
5
5
Horsepower
255 hp @ 5000 rpm
EV Battery Capacity
0.9 kWh
MPG City
25
57
MPG Highway
34
56
Look and feel

2023 BMW 3 Series

9/10

2023 Toyota Prius

9/10
One is a luxury sports sedan, the other is a mass-market hybrid. However, according to CarGurus experts, the 2023 BMW 3 Series receives a rating of 9 out of 10, just like the 2023 Toyota Prius. The BMW 3 Series has a rich history, with the current model boasting a sleek design that has been subtly refreshed for 2023. The front grille and headlights have been updated, giving it a sporty yet elegant look. The interior of the 3 Series exudes luxury with the new BMW iDrive 8 system and a driver-centric cockpit design. On the other hand, the 2023 Toyota Prius has undergone a complete makeover, boasting a futuristic and sleek exterior. It offers a spacious cabin with top-notch materials and a solid feel on the road.
Picture of 2023 BMW 3 Series
Picture of 2023 BMW 3 Series
Picture of 2023 BMW 3 Series
Picture of 2023 BMW 3 Series
Picture of 2023 BMW 3 Series
Picture of 2023 BMW 3 Series
Picture of 2023 BMW 3 Series
Picture of 2023 BMW 3 Series
Picture of 2023 BMW 3 Series
Performance

2023 BMW 3 Series

9/10

2023 Toyota Prius

7/10
Carrying over from previous models, the 2023 BMW 3 Series is offered with various powertrains, including a twin-turbo engine for the 330i and 330e models, and a more powerful twin-turbo engine for the M340i. The 330i provides solid performance with a blend of power and efficiency, while the M340i offers a sportier driving experience. In comparison, the 2023 Toyota Prius features a new 2.0-liter engine paired with an electric motor, delivering improved acceleration and a more engaging driving experience. The Prius now accelerates from 0-60 mph in a quicker time compared to its predecessor, but it’s still nothing compared to the BMW when it comes to outright speed and handling.
Form and function

2023 BMW 3 Series

8/10

2023 Toyota Prius

7/10
In terms of passenger and cargo space, the 2023 BMW 3 Series offers ample room for average-sized adults, with a cargo capacity of 17 cubic feet. The interior is well-designed with quality materials and comfortable seating. Additionally, the 3 Series provides various storage compartments and optional luxury features for added convenience. On the other hand, the 2023 Toyota Prius offers a slightly smaller interior but boasts increased legroom. It also provides a decent amount of cargo space of between 20 and 24 cubic feet depending on model, although slightly less than the previous model.
Technology

2023 BMW 3 Series

9/10

2023 Toyota Prius

7/10
The 2023 BMW 3 Series comes equipped with the latest BMW iDrive 8 system, featuring a curved display and intuitive controls. The system offers a range of tech features, including wireless device charging, premium sound systems, and over-the-air updates. In comparison, the 2023 Toyota Prius offers a user-friendly touchscreen infotainment system with standard Apple CarPlay and Android Auto. It also includes a suite of advanced safety features and connectivity options.
Safety

2023 BMW 3 Series

9/10

2023 Toyota Prius

9/10
Both the 2023 BMW 3 Series and Toyota Prius prioritize safety, with the BMW earning a five-star crash safety rating from the NHTSA and the Toyota offering Toyota Safety Sense 3.0 as standard on all trims. The BMW provides a range of active safety features and driver assistance systems, while the Toyota includes features like adaptive cruise control and lane-keeping assist to enhance safety on the road.

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 BMW 3 Series is 8.7 out of 10, while the 2023 Toyota Prius scores 7.5 out of 10. Based on these ratings, we recommend choosing the 2023 BMW 3 Series for its blend of performance, luxury, and advanced technology. That said, these cars compete in very different segments, and your choice will depend on your lifestyle and needs.

Choose the 2023 Toyota Prius if:

7.5of 10overall
  • You seek a fuel-efficient and practical hybrid vehicle with a spacious interior.
  • You value a user-friendly infotainment system with advanced safety features.
  • You prefer a more affordable option with good overall value.
65 results
See all

Choose the 2023 BMW 3 Series if:

8.7of 10overall
  • You prioritize performance and luxurious features in a compact sedan.
  • You appreciate a driver-centric design and advanced tech like the BMW iDrive 8 system.
  • You are willing to invest in a vehicle that offers a balance of power, comfort, and style.
205 results
See all

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 BMW 3 Series is 8.7 out of 10, while the 2023 Toyota Prius scores 7.5 out of 10. Based on these ratings, we recommend choosing the 2023 BMW 3 Series for its blend of performance, luxury, and advanced technology. That said, these cars compete in very different segments, and your choice will depend on your lifestyle and needs.

Choose the 2023 Toyota Prius if:

Shop Now
7.5of 10overall
  • You seek a fuel-efficient and practical hybrid vehicle with a spacious interior.
  • You value a user-friendly infotainment system with advanced safety features.
  • You prefer a more affordable option with good overall value.
65 results

Choose the 2023 BMW 3 Series if:

Shop Now
8.7of 10overall
  • You prioritize performance and luxurious features in a compact sedan.
  • You appreciate a driver-centric design and advanced tech like the BMW iDrive 8 system.
  • You are willing to invest in a vehicle that offers a balance of power, comfort, and style.
205 results
CarGurus logo

By: CarGurus + AI

At CarGurus, our team of experienced automotive writers remain at the heart of our content operation, conducting hands-on car tests and writing insightful guides that are backed by years of industry experience. To complement this, we are harnessing AI to make our content offering more diverse and more helpful to shoppers than ever. To achieve this, our AI systems are based exclusively on CarGurus content, ratings and data, so that what we produce is both unique to CarGurus, and uniquely helpful to car shoppers.

Popular vehicle comparisons

2024 BMW 3 Series vs 2025 Toyota Camry2024 Toyota Prius vs 2025 Toyota Camry2024 Cadillac CT5 vs 2024 Toyota Prius2024 Cadillac CT5 vs 2024 BMW 3 Series2023 Cadillac CT5 vs 2024 Toyota Prius2023 Nissan Sentra vs 2024 BMW 3 Series2023 Lexus IS vs 2024 Toyota Prius2023 BMW 3 Series vs 2024 Toyota Prius2023 Toyota Corolla vs 2024 BMW 3 Series2023 Cadillac CT5 vs 2024 BMW 3 Series2023 Toyota Camry vs 2024 BMW 3 Series2023 Toyota Corolla vs 2024 Toyota Prius2023 BMW 7 Series vs 2024 Toyota Prius2023 Nissan Sentra vs 2024 Toyota Prius2023 Lexus IS vs 2024 BMW 3 Series2023 BMW 7 Series vs 2024 BMW 3 Series2023 Toyota Camry vs 2024 Toyota Prius2022 Toyota Prius vs 2022 Nissan Sentra2022 Toyota Prius vs 2023 BMW 3 Series2022 Toyota Prius vs 2022 Toyota Camry Hybrid2022 Toyota Prius vs 2022 Toyota Corolla2022 BMW 3 Series vs 2023 Volvo S602022 BMW 3 Series vs 2023 Toyota Camry2022 BMW 3 Series vs 2022 Toyota Corolla2022 BMW 3 Series vs 2023 BMW 7 Series2022 BMW 3 Series vs 2023 Nissan Versa2022 BMW 3 Series vs 2022 Subaru WRX2022 Toyota Prius vs 2023 Subaru WRX2022 BMW 3 Series vs 2022 Nissan Versa2022 BMW 3 Series vs 2022 Nissan Sentra2022 Toyota Prius vs 2023 Subaru Legacy2022 BMW 3 Series vs 2023 Kia Forte2022 BMW 3 Series vs 2023 Subaru Legacy2022 Toyota Prius vs 2022 Tesla Model 32022 Toyota Prius vs 2023 Toyota Camry2022 BMW 3 Series vs 2022 Toyota Camry Hybrid2022 Toyota Prius vs 2022 Subaru WRX2022 Toyota Prius vs 2022 Toyota Camry2022 Toyota Prius vs 2022 Nissan Versa2022 BMW 3 Series vs 2022 Tesla Model 32022 BMW 3 Series vs 2023 Cadillac CT52022 Toyota Prius vs 2023 Tesla Model 32022 Volvo S60 vs 2022 BMW 3 Series2022 Subaru Legacy vs 2022 Toyota Prius2021 BMW 3 Series vs 2022 Toyota Camry2021 Toyota Prius vs 2022 Nissan Versa2021 BMW 2 Series vs 2022 BMW 3 Series2021 BMW 3 Series vs 2022 Subaru Legacy2021 Toyota Prius vs 2022 BMW 3 Series2021 Toyota Prius vs 2022 Toyota Camry Hybrid2021 BMW 2 Series vs 2021 Toyota Prius2021 BMW 3 Series vs 2022 BMW 3 Series2021 BMW 3 Series vs 2022 Kia Forte2021 Toyota Prius vs 2022 Subaru WRX2021 Toyota Prius vs 2022 Toyota Camry2021 BMW 3 Series vs 2022 Tesla Model 32021 BMW 3 Series vs 2022 Volvo S602021 BMW 3 Series vs 2022 Subaru WRX2021 BMW 3 Series vs 2022 Nissan Versa2021 Toyota Prius vs 2022 Toyota Corolla2021 BMW 3 Series vs 2021 BMW 2 Series2021 BMW 3 Series vs 2022 Nissan Sentra2021 BMW 3 Series vs 2022 Toyota Corolla2021 Toyota Prius vs 2022 Subaru Legacy2021 Toyota Prius vs 2022 Nissan Sentra2021 BMW 2 Series vs 2022 Toyota Prius2021 Toyota Prius vs 2022 Kia Forte2021 Toyota Prius vs 2022 Volvo S602021 BMW 3 Series vs 2022 Lexus IS2021 Toyota Prius vs 2022 Tesla Model 32020 BMW 2 Series vs 2021 BMW 3 Series2020 BMW 2 Series vs 2021 Toyota Prius