2023 Toyota Prius Prime Reviews, Pricing & Specs
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A new, redesigned Prius Prime ensures that Toyota’s commitment to long-range, fuel-efficient motoring will continue long past the 2023 model year.
Unveiled at the 2022 Los Angeles Auto Show, the 2023 Toyota Prius Prime showcases dramatic new sheet metal. With a swept-back design that terminates abruptly in a high, squared-off tail. The new car is based on Toyota’s TNGA-C platform and sits two inches lower while stretching one inch wider and one inch longer than the outgoing model.
The first Prius plug-in hybrid electric vehicle (PHEV), then called the Prius Plug-in, debuted at the 2009 LA Auto Show. For the 2017 model year, the second generation debuted with the new Prius Prime name. Now, the 2023 model year plays host to the fifth-generation Prius and the third generation of the Prius PHEV.
PHEV technology allows consumers to reap the benefits of an electric vehicle in short-run driving while delivering hybrid efficiency over longer travel. Thanks to a larger lithium-ion battery, the latest Prius Prime increases EV driving range by 50%, from 25 miles to more than 40.
It’s also the fastest Prius on sale. The 2.0-liter four-cylinder engine pairs with an electric motor to produce 220 horsepower, sent to the front wheels and capable of launching the Prius Prime from zero to 60 mph in 6.6 seconds.
Toyota sells the 2023 Prius Prime in three trim levels. The base SE trim offers 17-inch wheels, an 8-inch infotainment touchscreen, six USB-C ports, and rain-sensing windshield wipers. Blind-spot monitoring, rear cross-traffic alert, and traffic-jam assist are also standard safety equipment.
The mid-grade XSE trim boosts the wheels to 19 inches and adds an auto-dimming rear-view mirror, plus two extra cupholders for backseat passengers. Shoppers also enjoy SofTex upholstery, a smart key, a wireless charger, and the company’s parking assist technology. Optional add-ons include a switch from the 8-inch touchscreen to a 12.3-inch unit, a glass roof, and a digital key.
At the top of the range is the Toyota Prius Prime XSE Premium. This trim level makes the 12.3-inch touchscreen infotainment system standard, and it adds an eight-speaker JBL premium audio system. The XSE Premium also comes with ventilated and heated front seats with memory settings. Optional extras include a digital rear-view mirror, heated rear seats, and a solar glass roof.
The solar roof option uses roof-mounted solar panels to provide onboard charging for accessory electrical draws such as the car’s air-conditioning system, lessening the load on the car’s primary battery.
The Toyota Prius Prime incorporates an intelligent assistant with the “Hey Toyota” wake word. This tech can be used to handle voice commands for navigation, audio adjustments, and temperature changes. The infotainment system also supports dual-device Bluetooth pairing, wireless Apple CarPlay and Android Auto, and a one-month trial subscription to a 4G Wi-Fi Hotspot.
Finally, Toyota includes Toyota Safety Sense 3.0 (TSS) on all 2023 Prius Prime models. This suite of advanced driver assistance systems (ADAS) can now be optioned with Proactive Driving Assist, which uses a camera and radar when conditions are met to help brake and steer the Prius Prime.
At the Prius Prime’s debut, Toyota had yet to release pricing for the car.
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2023 Toyota Prius Prime Pricing
Trims & specs
Air Conditioning
Automatic climate control front air conditioning · Single front air conditioning zones
Airbags
Dual front airbags · Passenger airbag deactivation: occupant sensing deactivation · Rear side airbags · Rear side curtain airbags
Audio System
Antenna Type: diversity · Voice recognition audio system · Bluetooth auxiliary audio input · Gracenote internet radio · AM/FM radio · Satellite Radio: SiriusXM · Total Number of Speakers: 6
Brakes
ABS: 4-wheel · Braking assist: hill start assist · Electronic parking brake: auto off · Front brake diameter: 12.0 · Front brakes: ventilated disc · Rear brake diameter: 11.0 · Rear brakes: disc
Comfort Features
Dash trim: simulated alloy · Floor Material: carpet · Steering wheel trim: leatherette
Convenience Features
Adaptive stop and go cruise control: semi-automatic · Assist handle: rear · Autonomous lane guidance: lane changing · Center console: front console with armrest and storage · Cruise control: adaptive · Cupholders: front · Multi-function remote: trunk release · One-touch windows: 4 · Power outlet(s): USB-C front · Power windows: lockout button · Reading lights: front · Steering wheel: tilt and telescopic · Steering wheel mounted controls: multi-function screen controls · Storage: in dash · Vanity mirrors: dual illuminating
Driver Seat
Manual adjustments: 6
Engine
EV battery capacity: 13.6 kWh · EV on-board charger rating: 3.5 kW · Electric Charge Cord: 120 volt · Electric Motor Battery Type: lithium ion · Electric Motor HP: 161 · Electric Motor Power Output (Kilowatts): 120 · Electric Motor Torque: 153 · Electric motor charger connector: SAE J1772 · Electric motor charging time: 4 hours · Electric motor charging time (120V): 11 hours · Electric motor miles per charge: 44 · Hybrid Gas Engine HP: 150 · Hybrid Gas Engine HP@RPM: 6000 · Hybrid Gas Engine Torque: 139 · Hybrid gas Engine Torque@RPM: 4400
Exterior Features
Door handle color: body-color · Exhaust: hidden exhaust · Fender lip moldings: black · Front bumper color: body-color · Grille color: grey surround · Mirror color: black · Rear bumper color: body-color · Rear trunk/liftgate: liftgate · Rocker panel color: body-color · Window trim: black
Headrests
Front headrests: adjustable · Number of front headrests: 2 · Number of rear headrests: 3
Hybrid
Starter Type: motor/generator
In Car Entertainment
Connected in-car apps: Google POIs · Infotainment: Toyota Audio Multimedia · Infotainment screen size: 8 in. · Smartphone integration: wireless Android Auto
Instrumentation
Fuel economy display: range · Instrument cluster screen size: 7 in. · Warnings and reminders: low fuel level
Lights
Daytime running lights: LED · Headlights: Auto off · Tail and brake lights: LED
Mirrors
Exterior mirrors: power · Inside rearview mirror: manual day/night
Passenger Seat
Manual Adjustments: 6
Rear Seats
Type: 60-40 split bench
Safety
Automatic emergency braking: intersection/junction cross · Camera system: rearview · Child seat anchors: LATCH system · Cross Traffic Alert: front · Impact sensor: alert system · Pre-Collision Warning System: visual warning · Pre-collision warning system: intersection/junction cross · Rearview monitor: in dash
Seatbelts
Emergency locking retractors: front · Front seatbelts: 3-point · Seatbelt force limiters: front and rear · Seatbelt pretensioners: front and rear · Seatbelt warning sensor: driver and passenger · Second row seatbelts: 3-point
Seats
Driver seat manual adjustments: height · Front seat type: bucket · Passenger seat manual adjustments: height · Rear headrests: adjustable · Rear seat folding: split · Upholstery: cloth
Security
Power door locks: anti-lockout
Spare Tire
Kit: inflator kit
Suspension
Front Arm Type: lower control arms · Front Shock Type: gas shock absorbers · Front Spring Type: coil springs · Front Suspension Classification: independent · Front Suspension Type: MacPherson struts · Rear Shock Type: gas shock absorbers · Rear Spring Type: coil springs · Rear Suspension Classification: independent · Rear Suspension Type: multi-link · Stabilizer bar(s): rear
Telematics
Driver assistance app: roadside assistance · Electronic messaging assistance: with voice recognition · Phone: voice activated · Phone wireless data link: Bluetooth · Smart device app compatibility: Toyota Connected Services · Smart device app function: security event/collision alert · Wifi: hotspot
Tires
Type: all season
Tires and Rims
Wheel type: aluminum alloy
Wheels
Wheel covers: full · Wheel spokes: 5
Windows
Front wipers: rain sensing · Liftgate window: fixed · Power windows: with safety reverse
Air Conditioning
Automatic climate control front air conditioning · Single front air conditioning zones
Airbags
Dual front airbags · Passenger airbag deactivation: occupant sensing deactivation · Front side airbags · Front side curtain airbags
Audio System
Antenna Type: mast · Voice recognition audio system · Auxiliary audio input: iPod/iPhone integration · Gracenote internet radio · HD radio · Satellite Radio: SiriusXM · Total Number of Speakers: 6
Brakes
ABS: 4-wheel · Braking assist: hill start assist · Electronic parking brake: auto off · Front brake diameter: 12.0 · Front brakes: ventilated disc · Rear brake diameter: 11.0 · Rear brakes: disc
Comfort Features
Armrests: rear center with cupholders · Dash trim: simulated alloy · Floor Material: carpet · Steering wheel trim: leatherette
Convenience Features
Adaptive stop and go cruise control: semi-automatic · Assist handle: rear · Autonomous lane guidance: lane changing · Center console: front console with armrest and storage · Cruise control: adaptive · Cupholders: rear · Dimming rearview mirror: auto-dimming · Multi-function remote: trunk release · One-touch windows: 4 · Power outlet(s): 12V front · Power windows: lockout button · Reading lights: rear · Steering wheel: tilt and telescopic · Steering wheel mounted controls: audio · Storage: door pockets · Universal garage door opener: Homelink · Vanity mirrors: dual illuminating
Driver Seat
Adjustable lumbar support: power · Power adjustments: 8
Engine
EV battery capacity: 13.6 kWh · EV on-board charger rating: 3.5 kW · Electric Charge Cord: 120 volt · Electric Motor Battery Type: lithium ion · Electric Motor HP: 161 · Electric Motor Power Output (Kilowatts): 120 · Electric Motor Torque: 153 · Electric motor charger connector: SAE J1772 · Electric motor charging time: 4 hours · Electric motor charging time (120V): 11 hours · Electric motor miles per charge: 39 · Hybrid Gas Engine HP: 150 · Hybrid Gas Engine HP@RPM: 6000 · Hybrid Gas Engine Torque: 139 · Hybrid gas Engine Torque@RPM: 4400
Exterior Features
Door handle color: body-color · Exhaust: hidden exhaust · Fender lip moldings: black · Front bumper color: body-color · Grille color: black · Mirror color: black · Rear bumper color: body-color · Rear trunk/liftgate: liftgate · Rocker panel color: body-color · Window trim: black
Headrests
Front headrests: adjustable · Number of front headrests: 2 · Number of rear headrests: 3
Hybrid
Starter Type: motor/generator
In Car Entertainment
Connected in-car apps: Google POIs · Infotainment: Toyota Audio Multimedia · Infotainment screen size: 8 in. · Smartphone integration: wireless Android Auto
Instrumentation
Fuel economy display: MPG · Instrument cluster screen size: 7 in. · Warnings and reminders: maintenance reminder
Lights
Daytime running lights: LED · Headlights: auto delay off · Tail and brake lights: LED
Mirrors
Exterior mirrors: manual folding
Passenger Seat
Manual Adjustments: 6
Rear Seats
Type: 60-40 split bench
Safety
Automatic emergency braking: front · Camera system: rearview · Child seat anchors: LATCH system · Cross Traffic Alert: rear · Impact sensor: battery disconnect · Parking sensors: front · Pre-Collision Warning System: audible warning · Pre-collision warning system: pedestrian detection · Rearview monitor: in dash
Seatbelts
Emergency locking retractors: front · Front seatbelts: 3-point · Seatbelt force limiters: front and rear · Seatbelt pretensioners: front · Seatbelt warning sensor: driver and passenger · Second row seatbelts: 3-point
Seats
Driver seat power adjustments: reclining · Front seat type: bucket · Passenger seat manual adjustments: height · Rear headrests: adjustable · Rear seat folding: flat · Upholstery: leatherette
Security
Power door locks: anti-lockout
Spare Tire
Kit: tire sealant
Suspension
Front Arm Type: lower control arms · Front Shock Type: gas shock absorbers · Front Spring Type: coil springs · Front Suspension Classification: independent · Front Suspension Type: MacPherson struts · Rear Shock Type: gas shock absorbers · Rear Spring Type: coil springs · Rear Suspension Classification: independent · Rear Suspension Type: multi-link · Stabilizer bar(s): front
Telematics
Driver assistance app: roadside assistance · Electronic messaging assistance: with voice recognition · Phone: voice activated · Phone wireless data link: Bluetooth · Smart device app compatibility: Toyota Connected Services · Smart device app function: security event/collision alert · Wifi: hotspot
Tires
Type: all season
Tires and Rims
Wheels: aluminum with painted accents
Windows
Front wipers: rain sensing · Liftgate window: fixed · Power windows: with safety reverse
Air Conditioning
Automatic climate control front air conditioning · Single front air conditioning zones
Airbags
Dual front airbags · Passenger airbag deactivation: occupant sensing deactivation · Front side airbags · Front side curtain airbags
Audio System
Antenna Type: diversity · Voice recognition audio system · USB auxiliary audio input · Gracenote internet radio · Premium Brand: JBL · Touch screen display radio · Satellite Radio: SiriusXM · Total Number of Speakers: 8 · Watts: 800
Brakes
ABS: 4-wheel · Braking assist: hill start assist · Electronic parking brake: auto off · Front brake diameter: 12.0 · Front brakes: ventilated disc · Rear brake diameter: 11.0 · Rear brakes: disc
Comfort Features
Armrests: rear center with cupholders · Dash trim: simulated alloy · Floor Material: carpet · Steering wheel trim: leatherette
Convenience Features
Adaptive stop and go cruise control: fully automated · Assist handle: rear · Autonomous lane guidance: lane changing · Center console: front console with armrest and storage · Cruise control: adaptive · Cupholders: rear · Dimming rearview mirror: auto-dimming · Easy entry: power driver seat · Memorized settings: driver seat · Multi-function remote: proximity entry system · One-touch windows: 4 · Power outlet(s): USB-C front · Power windows: lockout button · Reading lights: front · Steering wheel: tilt and telescopic · Steering wheel mounted controls: multi-function screen controls · Storage: in dash · Universal garage door opener: Homelink · Vanity mirrors: dual illuminating
Driver Seat
Adjustable lumbar support: power · Power adjustments: 8
Engine
EV battery capacity: 13.6 kWh · EV on-board charger rating: 3.5 kW · Electric Charge Cord: 120 volt · Electric Motor Battery Type: lithium ion · Electric Motor HP: 161 · Electric Motor Power Output (Kilowatts): 120 · Electric Motor Torque: 153 · Electric motor charger connector: SAE J1772 · Electric motor charging time: 4 hours · Electric motor charging time (120V): 11 hours · Electric motor miles per charge: 39 · Hybrid Gas Engine HP: 150 · Hybrid Gas Engine HP@RPM: 6000 · Hybrid Gas Engine Torque: 139 · Hybrid gas Engine Torque@RPM: 4400
Exterior Features
Door handle color: body-color · Exhaust: hidden exhaust · Fender lip moldings: black · Front bumper color: body-color · Grille color: grey surround · Mirror color: black · Rear bumper color: body-color · Rear trunk/liftgate: liftgate · Rocker panel color: body-color · Window trim: black
Headrests
Front headrests: adjustable · Number of front headrests: 2 · Number of rear headrests: 3
Hybrid
Starter Type: motor/generator
In Car Entertainment
Connected in-car apps: Google search · Infotainment: Toyota Audio Multimedia · Infotainment screen size: 12.3 in. · Smartphone integration: wireless Apple CarPlay
Instrumentation
Fuel economy display: MPG · Instrument cluster screen size: 7 in. · Warnings and reminders: low battery
Lights
Daytime running lights: LED · Headlights: LED · Tail and brake lights: LED
Mirrors
Exterior mirrors: manual folding
Passenger Seat
Manual Adjustments: 6
Rear Seats
Type: 60-40 split bench
Roof
Moonroof: sliding sunshade · Sunroof: panoramic
Safety
Automatic emergency braking: front pedestrian · Camera system: rearview · Child seat anchors: LATCH system · Cross Traffic Alert: front · Impact sensor: fuel cut-off · Parking sensors: front · Pre-Collision Warning System: visual warning · Pre-collision warning system: pedestrian detection · Rearview monitor: in dash
Seatbelts
Emergency locking retractors: front · Front seatbelts: 3-point · Seatbelt force limiters: front and rear · Seatbelt pretensioners: front and rear · Seatbelt warning sensor: driver and passenger · Second row seatbelts: 3-point
Seats
Driver seat power adjustments: height · Front seat type: bucket · Passenger seat manual adjustments: height · Rear headrests: adjustable · Rear seat folding: flat · Upholstery: leatherette
Security
Power door locks: anti-lockout
Spare Tire
Kit: inflator kit
Suspension
Front Arm Type: lower control arms · Front Shock Type: gas shock absorbers · Front Spring Type: coil springs · Front Suspension Classification: independent · Front Suspension Type: MacPherson struts · Rear Shock Type: gas shock absorbers · Rear Spring Type: coil springs · Rear Suspension Classification: independent · Rear Suspension Type: multi-link · Stabilizer bar(s): front
Telematics
Driver assistance app: roadside assistance · Electronic messaging assistance: with voice recognition · Navigation system: with voice recognition · Phone: voice activated · Phone wireless data link: Bluetooth · Smart device app compatibility: Toyota Connected Services · Smart device app function: horn/light operation · Wifi: hotspot
Tires
Type: all season
Tires and Rims
Wheels: aluminum with painted accents
Windows
Front wipers: rain sensing · Liftgate window: fixed · Power windows: with safety reverse