CarGurus Appoints Sarah Welch as Senior Vice President, Consumer Marketing
Former TripAdvisor and Gazelle Veteran Will Lead Global Brand Marketing for Car Shopping Website
CAMBRIDGE, Mass., March 2, 2016 -- CarGurus (https://www.cargurus.com), a leading automotive shopping and research website, today announced that Sarah Welch has joined the executive team as Senior Vice President of Consumer Marketing. Welch, who most recently served as CMO at Gazelle, will lead the company's global consumer marketing initiatives, including brand development and experience, customer acquisition and retention, public relations and consumer product marketing.
“Sarah brings extensive experience developing consumer brands, and she will play a key role at CarGurus as we continue to grow here in the U.S. and internationally,” said Langley Steinert, CEO of CarGurus. “Creating an extraordinary consumer experience has always been central to our mission, and we have built a strong following among car shoppers. We are thrilled to have Sarah on board to help us expand and further engage that audience.”
Visitor traffic to CarGurus has grown by 40% in the past year; the site now attracts more than 19 million unique monthly visitors. Sixty-percent of those users access the site via mobile device, making the site the #1 mobile car shopping platform in the U.S. (comScore). CarGurus launched sites in Canada and the United Kingdom in 2015, with further global expansion scheduled for 2016.
“CarGurus is using technology to radically improve the car shopping process, and I am excited to help share that story with the world,” said Sarah Welch, SVP, Consumer Marketing. “We are building from a strong position in the marketplace, and I am delighted to be a part of this talented team as we move the brand forward.”
In her previous role as Chief Marketing Officer at Gazelle, Sarah led all aspects of Gazelle's end-to-end customer experience – marketing, product, and customer care. Prior to Gazelle, she spent six years at TripAdvisor as VP of Marketing and VP of the TripAdvisor Media Group, where she helped the company grow from a small dotcom into the world's most visited travel site.
Founded in 2007 by Langley Steinert, co-founder of TripAdvisor, CarGurus (https://www.cargurus.com) is a leading online automotive shopping destination focused on bringing transparency and efficiency to the car research and shopping experience. The site uses technology and market data analysis to help millions of automotive shoppers search for cars and quickly identify the best deals from top-rated dealers in their local area. Today, the site serves more than 19 million unique monthly users and more than 13,000 car dealerships, and ranks #1 among car shopping websites in the U.S. by daily unique visitor traffic. CarGurus also has sites in the UK and Canada.