Consumers want their Hummers…? Pontiac and Hummer take top spots on list of GM brands auto consumers want to survive

CarGurus survey finds almost half (44%) of respondents want Pontiac to survive GM’s downsizing, and a quarter want Hummer. Few consumers care about Saab or Saturn.

CAMBRIDGE, Mass., June 15 -- CarGurus (, a leading online automotive community, today announced the results of its latest survey of 1,693 online automotive consumers worldwide. When asked which of the four GM brands they want to survive planned elimination, forty-four percent of respondents selected Pontiac, and 27% chose Hummer. Saab was chosen by 20% of respondents, and Saturn by only 9%.

"Pontiac has a trailblazing heritage – the 1964 Pontiac GTO is widely credited with starting the muscle-car craze – and its current G6 is the 20th best-selling car in the U.S., so I’m not surprised to see consumers vote to save this historic brand," said Langley Steinert, CEO of CarGurus. "What did surprise me, however, was the relative popularity of the Hummer brand over that of Saab and Saturn. The Saturn Vue, for instance, is a top-50 best-selling car in the United States, while Hummer’s best-selling model – the H3 – ranks 153rd. I would have expected Saturn to be the other brand consumers wanted to see survive GM’s reorganization."

Survey Results

Across the CarGurus Network, respondents answered the question:

Which of the brands GM plans to get rid of would you most like to see survive?
(Total Votes = 1,693)
Pontiac 44%
Hummer 27%
Saab 20%
Saturn 9%

About CarGurus LLC

Located in Harvard Square, Cambridge MA, CarGurus LLC is an online automotive community founded by Langley Steinert, formerly Chairman and co-founder TripAdvisor LLC. CarGurus' founders, board, and investors bring a wealth of experience from such leading web companies as TripAdvisor, eBay, Expedia, and Yahoo. For more information about CarGurus visit us at

Amy Mueller