New Toyota Prius for Sale nearColoma, WI
Shop with transparent pricing.
Only show listings that include dealer fees- Year:
- 2026
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Red
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 12
- Stock #:
- T125CA35
- VIN:
- JTDACAAU3T3083963
Sponsored by Toyota of Brookfield
2026 Toyota Prius
XLE FWD
New car
TSRP $34,318
$33,134
- Year:
- 2026
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Red
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 12
- Stock #:
- T125CA35
- VIN:
- JTDACAAU3T3083963
2026 Toyota Prius
XLE FWD
New car
TSRP $34,318
$33,134
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White (Wind Chill Pearl)
- Fuel type:
- Hybrid
- Mileage:
- 0
- Stock #:
- 270002
- VIN:
- JTDADABU3V3037547
2027 Toyota Prius
Limited AWD
New car
TSRP $39,259
$38,740
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- Stock #:
- PR2701
- VIN:
- JTDACAAU8V3085162
2027 Toyota Prius
LE FWD
New car
TSRP $30,050
$30,620
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Reservoir Blue
- Fuel type:
- Hybrid
- Interior color:
- Black Softex® Trim
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- Stock #:
- N0543
- VIN:
- JTDADABU0V3038204
2027 Toyota Prius
XLE AWD
New car
TSRP $35,214
$35,513
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- Stock #:
- V3037605
- VIN:
- JTDADABU2V3037605
2027 Toyota Prius
Nightshade AWD
New car
TSRP $36,659
$37,100
- Year:
- 2026
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Red
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- Stock #:
- T3084121
- VIN:
- JTDACAAU4T3084121
2026 Toyota Prius
LE FWD
New car
TSRP $30,839
$31,280
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Supersonic Red 3u5
- Fuel type:
- Hybrid
- Interior color:
- Light Gray Fabric
- Transmission:
- Automatic
- Mileage:
- 0
- Stock #:
- 086162
- VIN:
- JTDACAAU2V3086162
Preparing for a close up...
Photos coming soon
2027 Toyota Prius
LE FWD
New car
$29,863
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Supersonic Red 3u5
- Fuel type:
- Hybrid
- Interior color:
- Black Softex Trim
- Transmission:
- Automatic
- Mileage:
- 0
- Stock #:
- 038004
- VIN:
- JTDADABU3V3038004
Preparing for a close up...
Photos coming soon
2027 Toyota Prius
XLE AWD
New car
$35,731
- Year:
- 2026
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Pearl
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 5
- Stock #:
- AT082659
- VIN:
- JTDACAAU6T3082659
Preparing for a close up...
Photos coming soon
2026 Toyota Prius
XLE FWD
New car
TSRP $36,259
$38,878
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FAQs
Is the Toyota Prius a good car?
Is the Toyota Prius safe?
What fuel types are available?
4.7 Overall rating
Customers say
Overall, owners of the Toyota Prius across all model years appreciate its outstanding fuel economy, reliability, and comfortable ride, making it a popular choice for those focused on efficiency and daily commuting. Many drivers highlight features such as cargo space and safety, which contribute to its practicality and value for money. However, some common complaints include a lack of power and acceleration, as well as concerns about the sound system and interior noise levels. While some find the driving experience less thrilling, the Prius remains a top choice for budget-conscious drivers seeking a dependable and economical vehicle.
AI generated from the text of customer reviews.
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What people say
Robert S
Reviewed a 2024 Toyota Prius on Mar 10, 2024
I love it, the comfort, ride, visibility, and profile are amazing. Toyota is known for its dependability so that shouldnt be an issue.
Toyota Prius Trims
| Trim type | MSRP |
|---|---|
| 2026 LE AWD | $29,950 |
| 2026 LE FWD | $28,550 |
| 2026 Nightshade FWD | $32,800 |
| 2026 Limited AWD | $36,965 |
| 2026 Limited FWD | $35,565 |
| 2026 Nightshade AWD | $34,200 |
| 2026 XLE AWD | $33,395 |
| 2026 XLE FWD | $31,995 |
Toyota Prius Price Trends
CarGurus tracks the prices of millions of car listings every year. See how the average price of prices has changed over time.
See more price trendsToyota Prius Pricing Analysis
Pricing Analysis by Model Year
Key Insights
- Strong Demand for Newer Models: The 2026 Toyota Prius is currently priced at $33,789, which is +18.3% above MSRP, indicating high demand for the latest model.
- Significant Depreciation for Older Models: The 2019 model shows a steep decline, priced at $19,165, reflecting a -19.5% depreciation from its original MSRP.
- Best Value in Recent Years: The 2022 model is priced at $23,215, which is -7.3% below MSRP, making it a compelling option for budget-conscious buyers.
Model Year Pricing
| Model Year | Original MSRP | Avg Price | Price vs MSRP |
|---|---|---|---|
| 2026 Toyota Prius | $28,550 | $33,789 | +18.3% |
| 2025 Toyota Prius | $28,350 | $30,788 | +8.6% |
| 2024 Toyota Prius | $27,950 | $29,746 | +6.4% |
| 2023 Toyota Prius | $27,450 | $27,849 | +1.5% |
| 2022 Toyota Prius | $25,075 | $23,215 | -7.3% |
| 2021 Toyota Prius | $24,525 | $21,196 | -13.5% |
| 2020 Toyota Prius | $24,325 | $21,914 | -10.0% |
| 2019 Toyota Prius | $23,770 | $19,165 | -19.5% |
| 2018 Toyota Prius | $23,475 | $17,467 | -25.6% |
| 2017 Toyota Prius | $23,475 | $16,113 | -31.5% |
| 2016 Toyota Prius | $24,200 | $15,297 | -36.8% |
Pricing by Popular US Cities
Market Area: Nationwide
Key Insights
- Lowest Prices in Boston: The average price in Boston, MA is $12,910, indicating a more price-sensitive market.
- Highest Prices in Los Angeles: Conversely, Los Angeles, CA has an average price of $14,859, likely due to higher demand and lower inventory.
- Inventory Variation: Cities like New York, NY and Chicago, IL have substantial listings (255 and 250 respectively) but show a range of average prices, suggesting diverse buyer preferences.
City-Level Pricing
| City | Total Listings | Avg Price |
|---|---|---|
| Boston, MA | 255 | $12,910 |
| New York, NY | 255 | $13,711 |
| Los Angeles, CA | 435 | $14,859 |
| Chicago, IL | 250 | $15,522 |
| Dallas, TX | 182 | $16,037 |
| Philadelphia, PA | 213 | $14,021 |
| Houston, TX | 177 | $17,566 |
| Miami, FL | 140 | $16,925 |
| Washington, DC | 179 | $15,392 |
| Atlanta, GA | 214 | $13,410 |
Pricing by Trim Packages
Key Insights
- LE FWD is the Most Common Trim: The LE FWD trim leads with 536 listings, indicating strong demand for this base model.
- Price Range Across Trims: The Limited AWD trim commands the highest MSRP at $36,965, reflecting its premium features and AWD capability.
- AWD Trims in Demand: AWD variants like XLE AWD and Limited AWD are less common but cater to buyers seeking enhanced traction, with prices reflecting their added value.
Trim-Level Details
| Trim | Listings | MSRP | Drivetrain | Engine |
|---|---|---|---|---|
| LE FWD | 536 | $28,550 | FWD | 2.0L 194 hp I4 Hybrid |
| XLE FWD | 295 | $31,995 | FWD | 2.0L 194 hp I4 Hybrid |
| Limited FWD | 148 | $35,565 | FWD | 2.0L 194 hp I4 Hybrid |
| XLE AWD | 109 | $33,395 | AWD | 2.0L 196 hp I4 Hybrid |
| Limited AWD | 65 | $36,965 | AWD | 2.0L 196 hp I4 Hybrid |
| LE AWD | 46 | $29,950 | AWD | 2.0L 196 hp I4 Hybrid |
| Nightshade FWD | 23 | $32,800 | FWD | 2.0L 194 hp I4 Hybrid |
| Nightshade AWD | 10 | $34,200 | AWD | 2.0L 196 hp I4 Hybrid |
These recommendations are based on CarGurus' proprietary market data from August 13, 2026, CarGurus experts' opinions, and generative AI.
Toyota Prius test drive
overall
Has the Toyota Prius, the iconic standard-bearer of hybrid cars, finally outlived its usefulness?
Decades ago, few cars were anywhere near as fuel efficient as the Toyota Prius. Today, the 2025 Prius remains the fuel economy champion, but numerous alternatives are close behind. Some even offer more interior room at a lower price. That reality, coupled with the Prius’ cramped interior, limited trunk space, and general weirdness, means hybrid car buyers have options. In response, Toyota adds a new Nightshade trim level with a blacked-out look to the 2025 Prius lineup.
Verdict: The point of the 2025 Toyota Prius is fuel economy, but our Prius Nightshade test car averaged 39.2 mpg, falling significantly short of the EPA estimate of 52 mpg in combined driving. That certainly isn’t superior to roomier hybrid cars from Honda, Hyundai, or from within Toyota’s own lineup.
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