New Toyota Prius for Sale nearEau Claire, WI
Shop with transparent pricing.
Only show listings that include dealer fees- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 6
- Stock #:
- W10020
- VIN:
- JTDADABU4V3037668
-$1,829
Sponsored by Maplewood Toyota
2027 Toyota Prius
Limited AWD
New car
$39,813
$38,334
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White
- Fuel type:
- Hybrid
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- Stock #:
- 270072
- VIN:
- JTDADABU2V3038852
Sponsored Listing
2027 Toyota Prius
Nightshade AWD
New car
TSRP $38,504
$37,004
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 6
- Stock #:
- W10058
- VIN:
- JTDADABU9V3038878
Sponsored Listing
2027 Toyota Prius
XLE AWD
New car
$37,808
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Cutting Edge
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 3
- Stock #:
- 87481
- VIN:
- JTDACAAU1V3087481
2027 Toyota Prius
LE FWD
New car
TSRP $30,404
$33,347
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Pearl
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 3
- Stock #:
- 87140
- VIN:
- JTDACAAU8V3087140
2027 Toyota Prius
LE FWD
New car
TSRP $30,844
$33,787
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Red
- Fuel type:
- Hybrid
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- Stock #:
- 270077
- VIN:
- JTDADABU4V3038898
2027 Toyota Prius
XLE AWD
New car
TSRP $37,141
$35,641
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Supersonic Red [Extra_Cost_Color]
- Fuel type:
- Hybrid
- Interior color:
- Black Softex® Trim
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- VIN:
- JTDADABU3V140BB24
![Supersonic Red [Extra_Cost_Color] 2027 Toyota Prius Hatchback All-Wheel Drive Continuously Variable Transmission](https://static.cargurus.com/images/forsale/2026/10/07/02/23/2027_toyota_prius-pic-1072086542824371717-1024x768.jpeg?io=true&width=640&height=480&fit=bounds&format=jpg&auto=webp)
2027 Toyota Prius
XLE AWD
New car
TSRP $35,923
$35,044
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White
- Fuel type:
- Hybrid
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- Stock #:
- 270072
- VIN:
- JTDADABU2V3038852
2027 Toyota Prius
Nightshade AWD
New car
TSRP $38,504
$37,004
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Inked
- Fuel type:
- Hybrid
- Interior color:
- Black Softex® Trim
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- Stock #:
- N0663
- VIN:
- JTDADABUXV3039666
2027 Toyota Prius
XLE AWD
New car
TSRP $35,905
$36,204
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Inked
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 1
- Stock #:
- V140AA05
- VIN:
- JTDACAAU6V140AA05
2027 Toyota Prius
Nightshade FWD
New car
TSRP $34,619
$37,562
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Cutting Edge
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 3
- Stock #:
- 87088
- VIN:
- JTDACAAUXV3087088
2027 Toyota Prius
XLE FWD
New car
TSRP $34,824
$37,767
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Black
- Fuel type:
- Hybrid
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- Stock #:
- 270086
- VIN:
- JTDADABU1V3039202
-$2,200
2027 Toyota Prius
XLE AWD
New car
TSRP $36,735
$37,085
$35,235
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 6
- Stock #:
- W10020
- VIN:
- JTDADABU4V3037668
-$1,829
2027 Toyota Prius
Limited AWD
New car
$39,813
$38,334
Customer summary
Overall, owners of the Toyota Prius across all model years appreciate its outstanding fuel economy, reliability, and comfortable ride, making it a popular choice for those focused on efficiency and daily commuting. Many drivers highlight features such as cargo space and safety, which contribute to its practicality and value for money. However, some common complaints include a lack of power and acceleration, as well as concerns about the sound system and interior noise levels. While some find the driving experience less thrilling, the Prius remains a top choice for budget-conscious drivers seeking a dependable and economical vehicle.
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White
- Fuel type:
- Hybrid
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- Stock #:
- 270039
- VIN:
- JTDADABU9V3038153
2027 Toyota Prius
XLE AWD
New car
TSRP $35,689
$36,039
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Blue
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 1
- Stock #:
- 87849
- VIN:
- JTDACAAUXV3087849
2027 Toyota Prius
XLE FWD
New car
TSRP $34,824
$37,767
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Pearl
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 1
- Stock #:
- 88490
- VIN:
- JTDACAAU7V3088490
2027 Toyota Prius
XLE FWD
New car
TSRP $34,289
$37,232
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 3
- Stock #:
- 3T9352N
- VIN:
- JTDADABU7V3038281
2027 Toyota Prius
Nightshade AWD
New car
TSRP $38,669
$38,734
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Blue
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- Stock #:
- 3T9151N
- VIN:
- JTDADABU0V3037795
2027 Toyota Prius
Limited AWD
New car
TSRP $40,584
$40,616
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Black
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- Stock #:
- 3T9704N
- VIN:
- JTDADABU4V3037699
2027 Toyota Prius
XLE AWD
New car
TSRP $36,389
$36,851
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Inked
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 1
- Stock #:
- V1026
- VIN:
- JTDADABUXV3038341
2027 Toyota Prius
Nightshade AWD
New car
TSRP $38,362
$38,712
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Blue
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 1
- Stock #:
- T27011
- VIN:
- JTDADABU9V3038492
2027 Toyota Prius
XLE AWD
New car
TSRP $35,379
$34,908
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Blue
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 1
- Stock #:
- 88303
- VIN:
- JTDACAAU4V3088303
2027 Toyota Prius
Limited FWD
New car
TSRP $39,019
$41,962
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Fuel type:
- Hybrid
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- Stock #:
- 035
- VIN:
- JTDADABU5V3038067
2027 Toyota Prius
Nightshade AWD
New car
No Price Listed
How much does the Toyota Prius cost in today's market?
Used Toyota Prius prices span a wide range depending on model year. Here's what the market looks like right now:
| Model Year | Current Avg. Price | Year-Round Range |
|---|---|---|
| 2025 | $29,104 | $27,873 – $31,700 |
| 2024 | $29,550 | $26,634 – $30,261 |
| 2023 | $27,860 | $26,061 – $28,568 |
| 2022 | $22,918 | $20,935 – $24,013 |
| 2021 | $20,865 | $19,737 – $21,694 |
| 2020 | $21,118 | $19,071 – $21,729 |
| 2019 | $19,739 | $17,991 – $20,097 |
| 2018 | $17,831 | $16,154 – $17,884 |
| 2017 | $16,546 | $15,171 – $16,746 |
| 2016 | $15,213 | $14,193 – $15,583 |
| 2015 | $12,517 | $11,401 – $12,671 |
| 2014 | $11,163 | $9,952 – $11,166 |
The Toyota Prius's current nationwide average price is $18,881, and its lowest point over the past year was $14,719. Recently, prices have come down for the 2023 and 2025 models, making now a good time to shop recent model years.
Is the Toyota Prius a good car?
Yes — the Toyota Prius is a strong choice if you want a hybrid that blends efficiency, practicality, and everyday comfort. The all-generations owner rating is 4.66/5 across every model year in the data.
Owners consistently praise its outstanding fuel economy, reliability, and comfortable ride. They also frequently highlight cargo space, safety, and strong value for money, which helps explain why the Prius remains such a popular commuter and daily-driver pick.
Expert reviews rate the 2016 and 2024 models among the highest across all years.
The main tradeoffs that show up in recent expert reviews are modest acceleration, real-world fuel economy that can trail expectations, and interior space that feels tighter in some newer versions.
35.9% of listings are priced as good or great deals.
Are Toyota Prius models reliable?
Owners consistently describe the Prius as dependable, efficient, and comfortable for daily driving. Expert reviews also reinforce its reputation for strong fuel economy, practical usability, and a long-running hybrid identity that has aged well.
- Owners rate the Toyota Prius between 4.33 and 5.0 out of 5 stars across all model years in the data.
For used buyers, long-term ownership risk is generally tied more to age, mileage, and hybrid-component wear than to the Prius name itself, so a careful history check and maintenance review matter most.
What should I look for when buying a used Toyota Prius?
Across all model years, at 68% accident-free, a meaningful share of listings has prior incidents — history verification is especially important.
| Model Year | Accident-Free % |
|---|---|
| 2026 | 91.9% |
| 2025 | 89.7% |
| 2024 | 88.7% |
| 2023 | 83.2% |
| 2022 | 78.7% |
| 2021 | 69.8% |
| 2020 | 67.3% |
| 2019 | 61.7% |
| 2018 | 58.2% |
| 2017 | 55.5% |
| 2016 | 52.7% |
| 2015 | 51.7% |
| 2014 | 51% |
Older model years carry meaningfully higher accident rates, so always verify the vehicle history report on pre-2022 models.
Key things to evaluate:
- Safety package: Toyota Safety Sense 3.0 (TSS 3.0), with forward collision warning, automatic emergency braking, lane departure warning, lane-keeping assist, lane-centering assist, adaptive cruise control, automatic high-beam headlights, blind-spot monitoring with rear cross-traffic alert, and Proactive Driving Assist.
- Infotainment: Toyota Audio Multimedia with an 8-inch touchscreen on LE, XLE, and Nightshade Edition trims, plus a 12.3-inch touchscreen on Limited and as an option on XLE and Nightshade; wireless Apple CarPlay and Android Auto are included.
- Fuel efficiency: The EPA gave the Prius Nightshade Edition a 52 mpg rating in the combined, city, and highway categories.
Which Toyota Prius trim should I buy?
The 2025 Toyota Prius offers these trims:
- LE: The entry trim brings the Toyota Audio Multimedia system with an 8-inch touchscreen, wireless Apple CarPlay and Android Auto, and Toyota Safety Sense 3.0. It gives you the core Prius experience at the lowest price.
- XLE: This trim adds more comfort and convenience, and it can be equipped with the larger 12.3-inch touchscreen. It suits you if you want a more upscale daily driver without moving all the way to the top trim.
- Nightshade Edition: This trim adds black 19-inch wheels, black exterior trim, and an exclusive Karashi paint color for a more distinctive look. It is the style-focused choice.
- Limited: This trim gets the larger 12.3-inch touchscreen and the most premium-feeling equipment in the lineup. It is the best fit if you want the most features and are willing to pay for them.
What Toyota Prius do most buyers choose?
The Toyota Prius years with the most listings are 2024, 2025, and 2026.
| Model Year | Total Listings | Good + Great Deals % |
|---|---|---|
| 2024 | 1,489 | 46.7% |
| 2025 | 1,456 | 46.2% |
| 2026 | 959 | 51.8% |
| 2023 | 923 | 37.7% |
| 2014 | 770 | 31.3% |
| 2015 | 696 | 35.5% |
Higher-volume years tend to draw more shoppers because they offer more inventory to compare, which can make it easier to find the right color, trim, and price. They also often sit near the sweet spot between newer features and used-car value.
What is the Toyota Prius's resale value?
| Model Year | Current Avg. Price | Year-Over-Year Change |
|---|---|---|
| 2025 | $29,104 | −8.23% |
| 2021 | $20,865 | −0.95% |
| 2023 | $27,860 | −0.28% |
| 2022 | $22,918 | +0.8% |
| 2018 | $17,831 | +1.0% |
| 2024 | $29,550 | +1.02% |
| 2016 | $15,213 | +1.25% |
| 2020 | $21,118 | +1.43% |
| 2017 | $16,546 | +1.9% |
| 2019 | $19,739 | +2.71% |
| 2014 | $11,163 | +2.86% |
| 2015 | $12,517 | +4.26% |
The table shows a mixed pattern, with several newer years moving down while many older years are edging up. That makes recent Prius models especially interesting for used buyers who want to take advantage of softer pricing. At the same time, some older years are still climbing, which suggests steady demand for the nameplate.
The 2021, 2022, and 2023 model years are holding steady, with prices close to flat year-over-year.
The 2015, 2014, and 2019 model years have held their value best, with prices flat to rising year-over-year.
Is the Toyota Prius safe?
- 2025: 10/10
- 2024: 9/10
- 2023: 9/10
- 2021: 8/10
- 2020: 9/10
- 2019: 7/10
- 2016: 8/10
- 2015: 5/10
Toyota Safety Sense 3.0 is standard in every 2025 Prius, and it includes forward collision warning, automatic emergency braking, lane departure warning, lane-keeping assist, lane-centering assist, adaptive cruise control, automatic high-beam headlights, and blind-spot monitoring with rear cross-traffic alert.
For the safest used buy, the 2025 model posts the highest confirmed score of 10/10.
Should I buy a used Toyota Prius now or wait for the next model?
Buy now if:
- Price trend: The 2025 model is at −8.23% versus a year ago, and the 2023 model is at −0.28%.
- Deal availability: The 2025 model has 46.2% good and great deals, and the 2023 model has 37.7%.
- Sweet-spot year: The 2024 model has the most listings at a current average price of $29,550. The Toyota Prius offers a long-standing reputation for efficiency, practicality, and dependable daily driving.
Consider waiting if:
- Powertrain/efficiency: The Prius’ hybrid powertrain includes a 2.0-liter four-cylinder gas engine and an 83-kilowatt electric motor, and Toyota says the net output measures 194 horsepower.
- Tech: Every 2025 Prius comes equipped with a Toyota Audio Multimedia system, and both systems include wireless Apple CarPlay and Android Auto.
- Safety: Toyota Safety Sense 3.0 is standard in every 2025 Prius, and it adds Proactive Driving Assist.
- Starting price: The Prius is available with pricing that ranges from $29,545 to $36,560, including destination.
If you're buying used today, the 2024 model year offers the best mix of value and availability. If you want the latest tech and features, it may be worth waiting for the next model year's inventory to build up.
These recommendations are based on CarGurus' proprietary market data from October 6, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
4.7 Overall rating
Customers say
Overall, owners of the Toyota Prius across all model years appreciate its outstanding fuel economy, reliability, and comfortable ride, making it a popular choice for those focused on efficiency and daily commuting. Many drivers highlight features such as cargo space and safety, which contribute to its practicality and value for money. However, some common complaints include a lack of power and acceleration, as well as concerns about the sound system and interior noise levels. While some find the driving experience less thrilling, the Prius remains a top choice for budget-conscious drivers seeking a dependable and economical vehicle.
AI generated from the text of customer reviews.
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What people say
Robert S
Reviewed a 2024 Toyota Prius on Mar 10, 2024
I love it, the comfort, ride, visibility, and profile are amazing. Toyota is known for its dependability so that shouldnt be an issue.
Compare 2027 Toyota Prius Trims
The 2027 Toyota Prius offers a range of trims from budget-friendly options to more feature-rich models, all with hybrid efficiency.
- Starting at $35,278
- Most Popular: LE FWD
Trim Overview
Prices updated weekly from CarGurus listings.
| LE FWD (Most Popular) | LE AWD | XLE FWD | Nightshade FWD | XLE AWD | Limited FWD | Limited AWD | |
|---|---|---|---|---|---|---|---|
| Starting MSRP | $28,755 | $30,155 | $32,200 | $33,005 | $33,600 | $35,770 | $37,170 |
| Avg. Market Price | $36,115 | $36,115 | $35,278 | $37,788 | $36,115 | $36,115 | $36,115 |
| Positioning | Best value | AWD for less | Standard | Standard | AWD for less | Standard | Trail-ready |
| Standout Features | Backup camera, Bluetooth, Adaptive Cruise Control | Backup camera, Bluetooth, Adaptive Cruise Control | Backup camera, Bluetooth, Adaptive Cruise Control | Bluetooth, Backup camera, Adaptive Cruise Control | Backup camera, Bluetooth, Adaptive Cruise Control | Backup camera, Bluetooth, Adaptive Cruise Control | Backup camera, Bluetooth, Adaptive Cruise Control |
| Drivetrain | FWD | AWD | FWD | FWD | AWD | FWD | AWD |
| Listings Available | 1,158 | 75 | 340 | 32 | 142 | 172 | 82 |
Quick Compare Table
Listing prices sourced from CarGurus — updated weekly. OEM specs from manufacturer data.
| LE FWD | LE AWD | XLE FWD | Nightshade FWD | XLE AWD | Limited FWD | Limited AWD | |
|---|---|---|---|---|---|---|---|
| AI Summary | Best value with the widest selection | AWD option at a reasonable price | Standard features with a lower price | Stylish trim with premium features | AWD with standard features | Premium features in a standard trim | Trail-ready with premium features |
| Avg. Market Price | $36,115 | $36,115 | $35,278 | $37,788 | $36,115 | $36,115 | $36,115 |
| MSRP | $28,755 | $30,155 | $32,200 | $33,005 | $33,600 | $35,770 | $37,170 |
| Engine | 2.0L 194 hp I4 Hybrid | 2.0L 196 hp I4 Hybrid | 2.0L 194 hp I4 Hybrid | 2.0L 194 hp I4 Hybrid | 2.0L 196 hp I4 Hybrid | 2.0L 194 hp I4 Hybrid | 2.0L 196 hp I4 Hybrid |
| Drivetrain | FWD | AWD | FWD | FWD | AWD | FWD | AWD |
| Backup Camera | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Bluetooth | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Blind Spot Monitoring | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Adaptive Cruise Control | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| CarPlay | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Android Auto | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Parking Sensors | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Remote Start | ✓ | ✓ | — | — | — | — | — |
| Navigation System | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Heated Seats | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Leather Seats | — | — | ✓ | ✓ | ✓ | — | — |
| Active Listings | 1,158 | 75 | 340 | 32 | 142 | 172 | 82 |
Missing data displayed as "—".
Trim Deep Dives
LE FWD — "Who It's For"
The LE FWD is the pick for shoppers who want a well-equipped hybrid without paying for higher trims. It's also the most popular trim in the lineup.
- Avg. market price: $36,115 (updated weekly)
- Inventory: 1,158 listings — widest selection in the lineup
- View LE FWD listings
LE AWD — "Who It's For"
The LE AWD is the pick for shoppers who want all-wheel drive without a significant price increase. It offers a solid mix of features and capability.
- Avg. market price: $36,115 (updated weekly)
- Inventory: 75 listings — lower availability; may limit negotiating room
- View LE AWD listings
XLE FWD — "Who It's For"
The XLE FWD is the pick for shoppers who want a balance of features and price without stepping up to the more expensive trims.
- Avg. market price: $35,278 (updated weekly)
- Inventory: 340 listings
- View XLE FWD listings
Nightshade FWD — "Who It's For"
The Nightshade FWD is the pick for shoppers who want a stylish hybrid with premium features without going for the top-tier trims.
- Avg. market price: $37,788 (updated weekly)
- Inventory: 32 listings — lower availability; may limit negotiating room
- View Nightshade FWD listings
XLE AWD — "Who It's For"
The XLE AWD is the pick for shoppers who want all-wheel drive with a standard feature set at a reasonable price.
- Avg. market price: $36,115 (updated weekly)
- Inventory: 142 listings — lower availability; may limit negotiating room
- View XLE AWD listings
Limited FWD — "Who It's For"
The Limited FWD is the pick for shoppers who want premium features in a standard trim without going for the highest price.
- Avg. market price: $36,115 (updated weekly)
- Inventory: 172 listings — lower availability; may limit negotiating room
- View Limited FWD listings
Limited AWD — "Who It's For"
The Limited AWD is the pick for shoppers who want a trail-ready hybrid with premium features and all-wheel drive capability.
- Avg. market price: $36,115 (updated weekly)
- Inventory: 82 listings — lower availability; may limit negotiating room
- View Limited AWD listings
Trim Recommendations
Most Popular — LE FWD
With 1,158 active listings, the LE FWD is the clear volume leader in the lineup.
Best Budget Option — XLE FWD
At $35,278 avg market price — below the lineup median of $36,115 — it's the most accessible entry point.
Closing Attribution
These recommendations are based on CarGurus' proprietary market data from October 8, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
Toyota Prius Price Trends
CarGurus tracks the prices of millions of car listings every year. See how the average price of prices has changed over time.
See more price trendsToyota Prius Pricing Analysis
Pricing Analysis by Model Year
Key Insights
- New-Car Premium: The 2027 model year shows a significant average price of $36,115, indicating a 25.6% premium over its starting MSRP.
- Steepest Depreciation: The 2016 model year has experienced the steepest depreciation at -37.4%, highlighting the rapid value loss for older models.
- Years Priced Above Starting MSRP: The 2027, 2026, 2025, and 2024 model years are priced above their starting MSRPs, reflecting strong demand for newer models.
Model Year Pricing
| Model Year | Starting MSRP | Avg Price | Avg Price vs Starting MSRP |
|---|---|---|---|
| 2027 | $28,755 | $36,115 | +25.6% |
| 2026 | $28,550 | $32,650 | +14.4% |
| 2025 | $28,350 | $28,761 | +1.4% |
| 2024 | $27,950 | $29,292 | +4.8% |
| 2023 | $27,450 | $27,338 | -0.4% |
| 2022 | $25,075 | $22,543 | -10.1% |
| 2021 | $24,525 | $21,261 | -13.3% |
| 2020 | $24,325 | $21,232 | -12.7% |
| 2019 | $23,770 | $19,717 | -17.1% |
| 2018 | $23,475 | $17,229 | -26.6% |
| 2017 | $23,475 | $16,394 | -30.2% |
| 2016 | $24,200 | $15,138 | -37.4% |
Pricing by Popular US Cities
Market Area: Nationwide
Key Insights
- Highest-Price Market: Dallas, TX leads with an average price of $19,718, indicating a premium market for the Prius.
- Best Value: Boston, MA offers the lowest average price at $11,636, presenting a more affordable option for shoppers.
- Inventory Drives Stability: Los Angeles, CA has the most listings at 407, suggesting a robust market presence that may stabilize prices.
City-Level Pricing
| City | Total Listings | Avg Price |
|---|---|---|
| Los Angeles, CA | 407 | $16,906 |
| New York, NY | 317 | $14,023 |
| Boston, MA | 309 | $11,636 |
| Atlanta, GA | 300 | $18,194 |
| Philadelphia, PA | 286 | $16,668 |
| Washington, DC | 248 | $17,039 |
| Dallas, TX | 245 | $19,718 |
| Houston, TX | 241 | $19,589 |
| Chicago, IL | 194 | $17,717 |
| Miami, FL | 175 | $18,648 |
Pricing by Trim Packages
Key Insights
- Volume Leader: The LE FWD trim is the most popular with 1,160 listings, indicating strong consumer preference.
- Premium Spread: The Limited AWD trim, priced at $36,965, shows a significant premium compared to the base LE FWD trim at $28,550.
- Drivetrain Effect: All trims feature a hybrid drivetrain, but the AWD variants command higher prices, reflecting consumer interest in all-weather capability.
Trim-Level Details
| Trim | Listings | MSRP | Drivetrain | Engine |
|---|---|---|---|---|
| LE FWD | 1,160 | $28,550 | FWD | 2.0L 194 hp I4 Hybrid |
| XLE FWD | 341 | $31,995 | FWD | 2.0L 194 hp I4 Hybrid |
| Limited FWD | 168 | $35,565 | FWD | 2.0L 194 hp I4 Hybrid |
| XLE AWD | 141 | $33,395 | AWD | 2.0L 196 hp I4 Hybrid |
| Limited AWD | 79 | $36,965 | AWD | 2.0L 196 hp I4 Hybrid |
| LE AWD | 78 | $29,950 | AWD | 2.0L 196 hp I4 Hybrid |
| Nightshade FWD | 35 | $32,800 | FWD | 2.0L 194 hp I4 Hybrid |
| Nightshade AWD | 5 | $34,200 | AWD | 2.0L 196 hp I4 Hybrid |
These recommendations are based on CarGurus' proprietary market data from October 7, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
Toyota Prius test drive
overall
Has the Toyota Prius, the iconic standard-bearer of hybrid cars, finally outlived its usefulness?
Decades ago, few cars were anywhere near as fuel efficient as the Toyota Prius. Today, the 2025 Prius remains the fuel economy champion, but numerous alternatives are close behind. Some even offer more interior room at a lower price. That reality, coupled with the Prius’ cramped interior, limited trunk space, and general weirdness, means hybrid car buyers have options. In response, Toyota adds a new Nightshade trim level with a blacked-out look to the 2025 Prius lineup.
Verdict: The point of the 2025 Toyota Prius is fuel economy, but our Prius Nightshade test car averaged 39.2 mpg, falling significantly short of the EPA estimate of 52 mpg in combined driving. That certainly isn’t superior to roomier hybrid cars from Honda, Hyundai, or from within Toyota’s own lineup.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
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