New Toyota Prius for Sale nearMilwaukee, WI
Shop with transparent pricing.
Only show listings that include dealer fees- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- Stock #:
- K6386
- VIN:
- JTDACAAUXV3085132
Sponsored by Toyota of Fox Lake
2027 Toyota Prius
XLE FWD
New car
TSRP $33,979
$34,760
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Red
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- Stock #:
- T29432
- VIN:
- JTDACAAU1V3085505
Sponsored Listing
2027 Toyota Prius
LE FWD
New car
TSRP $31,359
$30,600
- Year:
- 2026
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- Stock #:
- T29299
- VIN:
- JTDACAAU3T3083252
Sponsored Listing
2026 Toyota Prius
XLE FWD
New car
TSRP $33,609
$32,554
- Year:
- 2026
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Reservoir Blue
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Mileage:
- 0
- Stock #:
- 260848
- VIN:
- JTDACAAU3T3084059
2026 Toyota Prius
LE FWD
New car
TSRP $30,199
$30,081
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- Stock #:
- K6386
- VIN:
- JTDACAAUXV3085132
2027 Toyota Prius
XLE FWD
New car
TSRP $33,979
$34,760
- Year:
- 2026
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- Stock #:
- T29299
- VIN:
- JTDACAAU3T3083252
2026 Toyota Prius
XLE FWD
New car
TSRP $33,609
$32,554
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Red
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- Stock #:
- T29432
- VIN:
- JTDACAAU1V3085505
2027 Toyota Prius
LE FWD
New car
TSRP $31,359
$30,600
- Year:
- 2026
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Midnight Black Metallic
- Fuel type:
- Hybrid
- Interior color:
- Light Gray
- Transmission:
- Continuously Variable Transmission
- Stock #:
- 26628T
- VIN:
- JTDACAAU8T3080010
2026 Toyota Prius
XLE FWD
New car
TSRP $34,401
$35,763
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White (Wind Chill Pearl)
- Fuel type:
- Hybrid
- Mileage:
- 0
- VIN:
- JTDADABU3V3037547
2027 Toyota Prius
Limited AWD
New car
TSRP $39,259
$38,240
- Year:
- 2026
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Red
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- Stock #:
- T3084121
- VIN:
- JTDACAAU4T3084121
2026 Toyota Prius
LE FWD
New car
TSRP $30,839
$31,266
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- Stock #:
- T29476
- VIN:
- JTDADABU2V3037412
2027 Toyota Prius
Limited AWD
New car
TSRP $41,144
$41,522
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 0
- Stock #:
- V3085162
- VIN:
- JTDACAAU8V3085162
2027 Toyota Prius
LE FWD
New car
TSRP $30,050
$30,620
- Year:
- 2026
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- 08q4blue
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Continuously Variable Transmission
- Stock #:
- T3083327
- VIN:
- JTDACAAU8T3083327
Preparing for a close up...
Photos coming soon
2026 Toyota Prius
LE FWD
New car
TSRP $30,199
$30,598
Customer summary
Overall, owners of the Toyota Prius across all model years appreciate its outstanding fuel economy, reliability, and comfortable ride, making it a popular choice for those focused on efficiency and daily commuting. Many drivers highlight features such as cargo space and safety, which contribute to its practicality and value for money. However, some common complaints include a lack of power and acceleration, as well as concerns about the sound system and interior noise levels. While some find the driving experience less thrilling, the Prius remains a top choice for budget-conscious drivers seeking a dependable and economical vehicle.
- Year:
- 2026
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Red
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 1
- Stock #:
- T262281
- VIN:
- JTDACAAU2T3083968
Preparing for a close up...
Photos coming soon
2026 Toyota Prius
LE FWD
New car
No Price Listed
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Red
- Fuel type:
- Hybrid
- Transmission:
- Continuously Variable Transmission
- Stock #:
- V3085775
- VIN:
- JTDACAAU8V3085775
Preparing for a close up...
Photos coming soon
2027 Toyota Prius
XLE FWD
New car
TSRP $34,622
No Price Listed
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Red
- Fuel type:
- Hybrid
- Transmission:
- Continuously Variable Transmission
- Stock #:
- V3085422
- VIN:
- JTDACAAU8V3085422
Preparing for a close up...
Photos coming soon
2027 Toyota Prius
LE FWD
New car
TSRP $30,879
No Price Listed
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Fuel type:
- Hybrid
- Interior color:
- Eb22/Black
- Transmission:
- Continuously Variable Transmission
- Stock #:
- V3038082
- VIN:
- JTDADABU1V3038082
Preparing for a close up...
Photos coming soon
2027 Toyota Prius
Nightshade AWD
New car
TSRP $38,558
No Price Listed
- Year:
- 2026
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Red
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Continuously Variable Transmission
- Stock #:
- T125CA35
- VIN:
- JTDACAAU3T3083963
2026 Toyota Prius
New car
TSRP $34,318
$34,835
- Year:
- 2027
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- 01l0silver
- Fuel type:
- Hybrid
- Interior color:
- Ea20black
- Transmission:
- Continuously Variable Transmission
- Stock #:
- V3037674
- VIN:
- JTDADABUXV3037674
Preparing for a close up...
Photos coming soon
2027 Toyota Prius
Limited AWD
New car
TSRP $40,419
No Price Listed
- Year:
- 2026
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Midnight Black Metallic
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Light Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 3
- Stock #:
- 34-26471
- VIN:
- JTDACAAU7T3083500
Preparing for a close up...
Photos coming soon
2026 Toyota Prius
LE FWD
New car
TSRP $31,064
No Price Listed
- Year:
- 2026
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Pearl
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 5
- Stock #:
- AT082659
- VIN:
- JTDACAAU6T3082659
Preparing for a close up...
Photos coming soon
2026 Toyota Prius
XLE FWD
New car
TSRP $36,259
$38,740
FAQs
Is the Toyota Prius a good car?
Is the Toyota Prius safe?
What fuel types are available?
4.7 Overall rating
Customers say
Overall, owners of the Toyota Prius across all model years appreciate its outstanding fuel economy, reliability, and comfortable ride, making it a popular choice for those focused on efficiency and daily commuting. Many drivers highlight features such as cargo space and safety, which contribute to its practicality and value for money. However, some common complaints include a lack of power and acceleration, as well as concerns about the sound system and interior noise levels. While some find the driving experience less thrilling, the Prius remains a top choice for budget-conscious drivers seeking a dependable and economical vehicle.
AI generated from the text of customer reviews.
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Filter by rating
What people say
Robert S
Reviewed a 2024 Toyota Prius on Mar 10, 2024
I love it, the comfort, ride, visibility, and profile are amazing. Toyota is known for its dependability so that shouldnt be an issue.
Toyota Prius Trims
| Trim type | MSRP |
|---|---|
| 2026 LE AWD | $29,950 |
| 2026 LE FWD | $28,550 |
| 2026 Nightshade FWD | $32,800 |
| 2026 Limited AWD | $36,965 |
| 2026 Limited FWD | $35,565 |
| 2026 Nightshade AWD | $34,200 |
| 2026 XLE AWD | $33,395 |
| 2026 XLE FWD | $31,995 |
Toyota Prius Price Trends
CarGurus tracks the prices of millions of car listings every year. See how the average price of prices has changed over time.
See more price trendsToyota Prius Pricing Analysis: Milwaukee, WI Market Report
Pricing Analysis by Model Year
Key Insights
- New Models at a Premium: The 2026 Toyota Prius is priced at $33,990, representing a +19.5% increase over its MSRP, indicating strong demand for the latest model.
- Significant Depreciation for Older Models: The 2024 model shows a sharp decline, priced at $23,990, which is -14.1% below its original MSRP, reflecting typical depreciation trends.
- Stable Pricing for Recent Models: The 2022 model is priced at $26,998, only +3.7% above MSRP, suggesting it retains value better than older models.
Model Year Pricing
| Model Year | Original MSRP | Avg Price | Price vs MSRP |
|---|---|---|---|
| 2026 Toyota Prius | $28,550 | $33,990 | +19.5% |
| 2025 Toyota Prius | $28,350 | $30,210 | +6.5% |
| 2024 Toyota Prius | $27,950 | $23,990 | -14.1% |
| 2022 Toyota Prius | $25,075 | $26,998 | +3.7% |
| 2017 Toyota Prius | $23,475 | $22,498 | -4.2% |
Pricing in Nearby Cities
Market Area: Greater Milwaukee Region
Key Insights
- Lowest Prices in Chicago: The Chicago, IL market offers the lowest average price at $14,774, likely due to higher inventory levels and competitive pricing.
- Highest Prices in Fond du Lac: In contrast, Fond du Lac, WI has an average price of $19,450, indicating a tighter supply or higher demand in that area.
- Inventory Variation: Cities like Kenosha, WI and Palatine, IL have substantial listings (210 and 236 respectively), which may contribute to more stable pricing around the regional average.
City-Level Pricing
| City | Total Listings | Avg Price |
|---|---|---|
| Kenosha, WI | 210 | $16,789 |
| Fond du Lac, WI | 155 | $19,450 |
| Janesville, WI | 165 | $15,919 |
| Palatine, IL | 236 | $15,115 |
| Madison, WI | 156 | $16,632 |
| Rockford, IL | 160 | $16,120 |
| Chicago, IL | 242 | $14,774 |
| Muskegon, MI | 159 | $20,579 |
| Appleton, WI | 147 | $22,790 |
| Aurora, IL | 233 | $14,910 |
Pricing by Trim Packages
Key Insights
- FWD Trims Dominate Listings: The LE FWD trim is the most common with 29 listings, indicating strong demand for this base model.
- Price Range Across Trims: The Limited AWD trim, priced at $36,965, is the highest, reflecting a premium for additional features and AWD capability.
- AWD vs. FWD Demand: AWD trims like the XLE AWD and Limited AWD have fewer listings (11 and 10 respectively), suggesting a niche market for all-wheel drive options.
Trim-Level Details
| Trim | Listings | MSRP | Drivetrain | Engine |
|---|---|---|---|---|
| LE FWD | 29 | $28,550 | FWD | 2.0L 194 hp I4 Hybrid |
| XLE FWD | 14 | $31,995 | FWD | 2.0L 194 hp I4 Hybrid |
| Limited FWD | 16 | $35,565 | FWD | 2.0L 194 hp I4 Hybrid |
| XLE AWD | 11 | $33,395 | AWD | 2.0L 196 hp I4 Hybrid |
| Limited AWD | 10 | $36,965 | AWD | 2.0L 196 hp I4 Hybrid |
| LE AWD | 3 | $29,950 | AWD | 2.0L 196 hp I4 Hybrid |
| Nightshade FWD | 3 | $32,800 | FWD | 2.0L 194 hp I4 Hybrid |
| Nightshade AWD | 4 | $34,200 | AWD | 2.0L 196 hp I4 Hybrid |
These recommendations are based on CarGurus' proprietary market data from July 23, 2026, CarGurus experts' opinions, and generative AI.
Toyota Prius test drive
overall
Has the Toyota Prius, the iconic standard-bearer of hybrid cars, finally outlived its usefulness?
Decades ago, few cars were anywhere near as fuel efficient as the Toyota Prius. Today, the 2025 Prius remains the fuel economy champion, but numerous alternatives are close behind. Some even offer more interior room at a lower price. That reality, coupled with the Prius’ cramped interior, limited trunk space, and general weirdness, means hybrid car buyers have options. In response, Toyota adds a new Nightshade trim level with a blacked-out look to the 2025 Prius lineup.
Verdict: The point of the 2025 Toyota Prius is fuel economy, but our Prius Nightshade test car averaged 39.2 mpg, falling significantly short of the EPA estimate of 52 mpg in combined driving. That certainly isn’t superior to roomier hybrid cars from Honda, Hyundai, or from within Toyota’s own lineup.
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