Toyota Highlander Pricing Analysis: Tampa, FL Market Report

Pricing Analysis by Model Year

Key Insights

• Positive Depreciation Trend for Recent Models: The 2025 Highlander is priced at $37,127, which is approximately 8.4% below its MSRP, suggesting solid value retention for newer models.
• Steepest Depreciation in Older Models: The 2019 Highlander displays a significant depreciation of ~25.2% vs MSRP, with a current average price of $23,784.
• Best Value Model Year: The 2021 Highlander shows the most favorable balance, priced at $27,800, reflecting a depreciation of only ~20.3%.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Tampa Region

Key Insights

• Lowest Priced City: Sebring, FL presents the most attractive pricing at $18,601, likely reflecting lower demand and/or higher inventory.
• Higher Average Prices in Urban Areas: North Port averages $29,614, indicating stronger demand, possibly driven by urbanization and population density.
• Stable Pricing in High-Inventory Areas: Sarasota has the highest inventory at 638 listings and an average price of $27,686, showing that stable inventory can maintain consistent pricing.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• Strong Inventory in AWD Configurations: The XLE AWD trim leads in listings (99) and is popular among shoppers, reflecting demand for all-wheel drive capabilities.
• Premium Pricing for Top Trims: The Limited AWD trim commands the highest MSRP at $50,325, appealing to buyers looking for enhanced features and luxury.
• Diverse Feature Set Across Trims: Each trim offers distinct features, catering to various buyer preferences from basic utility to luxury.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 25, 2026, CarGurus experts' opinions, and generative AI.