Toyota Highlander Pricing Analysis: Saint Louis, MO Market Report

Pricing Analysis by Model Year

Key Insights

• Newest Model Year Holding Value: The 2025 Toyota Highlander is currently priced at $39,913, which is just −1.0% below its MSRP, highlighting stable demand for new models.
• Steep Depreciation in Earlier Models: The 2016 Toyota Highlander shows a −36.8% drop from MSRP, indicating significant depreciation as the vehicle ages, similar trends can be observed in other older model years.
• Best Value Year: The 2022 model, priced at $31,035 is approximately −13.9% vs MSRP, making it one of the more affordable choices relative to original price compared to its newer and older counterparts.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Saint Louis Region

Key Insights

• Lowest Priced City: Springfield, IL offers an average price of $22,745, making it the most affordable market for potential Highlander buyers.
• Highest Average Price: The Rolla, MO area leads with an average price of $32,457, highlighting a possible premium market that could be driven by demand for larger vehicles.
• Overall Price Variation: The pricing across cities suggests regional demand differences, with cities like Carbondale averaging $25,263, indicating relatively better value compared to others.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD Most Common: The XLE AWD trim has the highest inventory with 166 listings, indicating strong demand and likely a competitive baseline for pricing.
• Premium Pricing at High Demand: The Platinum AWD is the priciest at $53,525 MSRP, reflecting a premium feature set that includes luxurious and tech-focused enhancements.
• Feature-Rich Trims in Demand: All trims offer AWD options highlighting the consumer preference for all-weather capabilities prevalent in the market.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 25, 2026, CarGurus experts' opinions, and generative AI.