Toyota Highlander Hybrid Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• Significant New-Car Premium: The 2026 model is priced at $55,899, which is approximately 16.3% above MSRP, indicating strong demand for the latest model.
• Steep Depreciation for Older Models: The 2016 Highlander Hybrid shows a significant drop, with an average price of $21,809, reflecting a 54.4% depreciation from its original MSRP.
• Best Value in Recent Models: The 2022 model is priced at $36,462, which is about 7.3% below MSRP, making it a compelling option for buyers seeking value.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Dallas: The Dallas, TX market has the highest average price at $37,441, likely due to higher demand and lower inventory.
• Lowest Prices in Chicago: Chicago, IL offers the most competitive pricing at $30,297, suggesting a more price-sensitive market or higher inventory levels.
• Inventory Variation: Cities like Washington, DC and Los Angeles, CA have substantial listings (160 and 150 respectively) but show varied pricing, indicating regional demand differences.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is the Most Common Trim: With 620 listings, the XLE AWD serves as a benchmark for pricing and availability in the market.
• Premium Pricing for Platinum AWD: The Platinum AWD trim, priced at $55,675, reflects a significant markup due to its luxury features, appealing to buyers seeking high-end options.
• Limited AWD Offers Competitive Features: The Limited AWD trim, priced at $52,475, balances features and price, making it a strong contender for buyers looking for value without sacrificing amenities.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from July 2, 2026, CarGurus experts' opinions, and generative AI.