Toyota Highlander Hybrid Pricing Analysis: Columbus, OH Market Report

Pricing Analysis by Model Year

Key Insights

• Significant Depreciation for Older Models: The 2018 Highlander Hybrid shows a steep decline, priced at $19,898, which is -46.2% from its original MSRP, indicating strong depreciation over time.
• Recent Models Retain Value: The 2024 model is currently priced at $36,393, which is -11.5% below its MSRP, reflecting a relatively stable demand for newer vehicles.
• Best Value Year: The 2022 Highlander Hybrid offers the best value with an average price of $27,900, representing a -29.5% depreciation, making it an attractive option for budget-conscious buyers.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Columbus Region

Key Insights

• Highest Prices in Toledo: The average price in Toledo, OH is $40,773, indicating a premium market likely driven by lower inventory.
• Best Value in Parkersburg: Parkersburg, WV offers the lowest average price at $24,857, suggesting a more price-sensitive market with potentially higher inventory.
• Stable Pricing Across Central Ohio: Cities like Cincinnati ($34,719) and Newark ($33,162) show relatively consistent pricing, indicating balanced supply and demand dynamics.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is the Most Common Trim: With 35 listings, the XLE AWD trim is the most available, indicating strong demand for this configuration.
• Premium Pricing for Higher Trims: The Platinum AWD trim, priced at $55,675, commands a significant premium, reflecting its luxury features and higher demand.
• Limited AWD Offers a Balanced Option: The Limited AWD trim, with 23 listings and an MSRP of $52,475, provides a middle ground between features and price.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from July 9, 2026, CarGurus experts' opinions, and generative AI.