Toyota Highlander Hybrid Pricing Analysis: Austin, TX Market Report

Pricing Analysis by Model Year

Key Insights

• Significant New-Car Premium: The 2026 model is priced at $58,317, which is approximately 21.6% above MSRP, indicating strong demand for the latest model.
• Depreciation Trends: The 2021 Highlander Hybrid shows the steepest depreciation at -9.4% vs MSRP, while the 2022 model is slightly below MSRP at -1.1%, suggesting a stable value retention for newer models.
• Best Value Year: The 2024 model is priced closely to its MSRP at $41,132, indicating a favorable market position for buyers looking for a nearly new vehicle.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Austin Region

Key Insights

• Lowest Prices in Conroe: The city of Conroe offers the lowest average price at $32,933, indicating a more price-sensitive market.
• Highest Prices in Georgetown: Conversely, Georgetown has the highest average price at $40,612, likely due to higher demand or lower inventory.
• Inventory Distribution: Cities like Katy and Georgetown have a significant number of listings (94 and 78 respectively), suggesting a healthy supply in those areas.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Trims Dominate Listings: The XLE AWD trim is the most common with 26 listings, reflecting strong demand for all-wheel drive options.
• Premium Pricing for Higher Trims: The Platinum AWD trim, priced at $55,675, commands a significant premium over the base trims, driven by luxury features.
• Feature-Rich Offerings: All trims include desirable features such as Android Auto, CarPlay, and Adaptive Cruise Control, appealing to tech-savvy buyers.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from July 2, 2026, CarGurus experts' opinions, and generative AI.