Toyota Highlander Hybrid Pricing Analysis: Austin, TX Market Report

Pricing Analysis by Model Year

Key Insights

• Significant Premium for Newer Models: The 2026 Highlander Hybrid is priced at $55,817, representing a 16.3% increase over its MSRP, indicating strong demand for the latest model.
• Depreciation Trends: The 2021 model shows the steepest depreciation at -11.5% vs MSRP, while the 2022 model is also below MSRP by -4.4%, suggesting a trend of declining values for older models.
• Stable Pricing for Recent Models: The 2024 model is priced at $42,416, only slightly above its MSRP, indicating a stable market for newer vehicles.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Austin Region

Key Insights

• Lowest Prices in Southern Markets: Katy, TX offers the lowest average price at $36,376, indicating a more price-sensitive market.
• Higher Prices in Georgetown: In contrast, Georgetown, TX has the highest average price at $41,134, likely due to higher demand or lower inventory.
• Inventory Variation: Cities like New Braunfels and San Antonio have a moderate number of listings (74 and 69 respectively) but lower average prices, suggesting a balance between supply and demand.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Trims Lead Inventory: The XLE AWD and Platinum AWD trims are the most common, reflecting strong demand for all-wheel drive options.
• Premium Pricing for Higher Trims: The Platinum AWD trim, priced at $55,675, commands a significant premium over the base trims, indicating a market preference for luxury features.
• Value in Limited Trims: The Limited AWD trim offers a balance of features and price, positioned well for buyers seeking a mid-range option.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from July 16, 2026, CarGurus experts' opinions, and generative AI.