New Toyota Highlander for Sale near Cincinnati, OH
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![Wind Chill Pearl [extra_cost_color] 2026 Toyota Highlander XLE AWD SUV / Crossover All-Wheel Drive 8-Speed Dual Clutch](https://static.cargurus.com/images/forsale/2026/05/30/05/28/2026_toyota_highlander-pic-3361030377477115901-1024x768.jpeg?io=true&width=640&height=480&fit=bounds&format=jpg&auto=webp)
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4.7 Overall rating
Customers say
Overall, the Toyota Highlander has built a strong reputation across its model years for reliability, comfort, and family-friendly features. Drivers appreciate its spacious interiors and smooth rides, often highlighting its impressive safety features as a key asset. Many also enjoy the performance and power of the engines. However, some common criticisms include a lack of advanced infotainment options in older models, tight third-row seating, and varying cargo space depending on configuration. Overall, the Highlander is seen as a dependable choice for families and an excellent value in the SUV market.
AI generated from the text of customer reviews.
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What people say
Anonymous
Reviewed a 2024 Toyota XLE AWD on Dec 10, 2025
The 2024 Toyota Highlander XLE offers insane cabin room, comfort and luxury feel. The chassis makes an absolute smooth, dream and comfortable ride. Cabin rear chairs makes four adults feel like your in a Sequoia with room. Absolute beautiful and enjoyable ride and purchase
Jamey F
Reviewed a 2024 Toyota Highlander on Sep 6, 2025
I truly like everything about this vehicle. All the features are very easy to use and very comfortable.
Toyota Highlander Trims
| Trim type | MSRP |
|---|---|
| 2026 Platinum AWD | $53,525 |
| 2026 XLE AWD | $45,870 |
| 2026 XSE AWD | $47,940 |
| 2026 Limited AWD | $50,325 |
Toyota Highlander Price Trends
CarGurus tracks the prices of millions of car listings every year. See how the average price of prices has changed over time.
See more price trendsToyota Highlander Pricing Analysis: Cincinnati, OH Market Report
Pricing Analysis by Model Year
Key Insights
- Current Market Premium for Newer Models: The 2024 Highlander sees an increase in average price to $40,380, indicating strong demand, despite having a higher MSRP of $39,270.
- Depreciation Trends: The 2021 Highlander shows significant depreciation at −16.6% below MSRP, while older models like 2019 and 2018 see declines up to −31.8%.
- Best Value Years: The 2022 Highlander stands out as a good balance of price at $33,749 and depreciation at −6.1%, making it a competitive choice.
Model Year Pricing
| Model Year | Original MSRP | Avg Price | Price vs MSRP |
|---|---|---|---|
| 2025 Toyota Highlander | $40,320 | $37,044 | -8.4% |
| 2024 Toyota Highlander | $39,270 | $40,380 | +2.8% |
| 2023 Toyota Highlander | $36,620 | $35,551 | -2.9% |
| 2022 Toyota Highlander | $35,855 | $33,749 | -5.9% |
| 2021 Toyota Highlander | $35,085 | $29,264 | -16.6% |
| 2020 Toyota Highlander | $34,600 | $30,995 | -10.3% |
| 2019 Toyota Highlander | $31,830 | $24,216 | -31.8% |
| 2018 Toyota Highlander | $31,230 | $20,999 | -32.6% |
| 2017 Toyota Highlander | $30,630 | $20,799 | -32.2% |
| 2016 Toyota Highlander | $30,490 | $18,478 | -39.3% |
Pricing in Nearby Cities
Market Area: Greater Cincinnati Region
Key Insights
- Lowest Average Prices in the Region: Louisville, KY has the most competitive pricing at $24,663, likely driven by higher inventory levels.
- Higher Prices in Nearby Urban Areas: Lima, OH averages $27,398, suggesting a correlation between urban demand and price.
- Stable Inventory Across Markets: All cities have robust listings, with Dayton, OH leading at 758, providing a range of pricing options for buyers.
City-Level Pricing
| City | Total Listings | Avg Price |
|---|---|---|
| Dayton, OH | 758 | $25,917 |
| Lexington, KY | 830 | $27,145 |
| Columbus, IN | 764 | $25,430 |
| Louisville, KY | 772 | $24,663 |
| Anderson, IN | 753 | $26,048 |
| Indianapolis, IN | 734 | $25,901 |
| Columbus, OH | 739 | $26,573 |
| Bloomington, IN | 742 | $25,562 |
| Lima, OH | 647 | $27,398 |
| Huntington, WV | 752 | $27,681 |
Pricing by Trim Packages
Key Insights
- AWD Versions Lead in Listings: The XLE AWD trim, with 179 listings, reflects strong demand for all-wheel-drive capability in the Cincinnati area.
- Premium Trims at Significant Price Points: The Limited AWD trim has the highest MSRP at $50,325, showcasing features that appeal to buyers seeking luxury and amenities.
- Competitively Priced Trims: The XSE AWD and XLE AWD both provide five features while maintaining competitive pricing that varies based on desired specifications.
Trim-Level Details
| Trim | Listings | MSRP | Drivetrain | Engine |
|---|---|---|---|---|
| XLE AWD | 179 | $45,870 | AWD | 2.4L 265 hp I4 |
| Limited AWD | 107 | $50,325 | AWD | 2.4L 265 hp I4 |
| XSE AWD | 39 | $47,940 | AWD | 2.4L 265 hp I4 |
| Platinum AWD | 36 | $53,525 | AWD | 2.4L 265 hp I4 |
These recommendations are based on CarGurus' proprietary market data from May 28, 2026, CarGurus experts' opinions, and generative AI.
