Toyota Highlander Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• Strong Premium for New Models: The 2026 Highlander commands a significant premium at $51,668, approximately 12.6% above its MSRP indicating robust market demand for the latest model.
• Steep Depreciation in Early Years: Older models show substantial depreciation, with the 2019 Highlander priced -$7,301 (−22.9% vs. MSRP), suggesting a steeper decline in value as the vehicle ages.
• Solid Value in Recent Years: The 2021 Highlander offers a balance of price and features at $30,885, about -12.0% vs. MSRP, indicating it could be a strong buy for budget-conscious shoppers.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• New York Leads in Pricing: With an average price of $27,033, New York reflects one of the highest demand markets, potentially driven by urban preferences for larger vehicles.
• Dallas Offers Competitive Pricing: Average price in Dallas is $28,080, providing a mid-market option for Highlander shoppers compared to coastal cities.
• Lowest in Chicago: At $25,243, Chicago presents the lowest average price, indicating a potentially more competitive used car market or higher inventory levels.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD Dominates Supply: The XLE AWD trim leads with 3,089 listings, making it a highly available option, likely meeting broad market preferences for features.
• Wide Price Variance Among Trims: The Platinum AWD trim at $53,525 MSRP showcases a premium over other trims, reflecting the added luxury features and technology offered at this level.
• Value Proposition in Mid-Tier Trims: The Limited AWD trim, priced at $50,325 MSRP, represents a strong value for buyers seeking higher-end features without reaching the top-tier pricing.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 18, 2026, CarGurus experts' opinions, and generative AI.