Subaru BRZ Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• New Model Year Premium: The 2026 Subaru BRZ is showing a current average price of $36,667, approximately 2.3% above its original MSRP, indicating strong demand for the latest model.
• Significant Depreciation for Older Models: The 2014 model reaches the lowest average price of $15,101, representing a ~41.8% depreciation from its original MSRP, showcasing typical depreciation trends in older vehicles.
• Best Value in Recent Model Years: The 2022 BRZ, priced at $26,873, is about ~4.0% below MSRP, positioning it as an attractive option for budget-conscious buyers looking for a near-new performance vehicle.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Average Price in Boston: Boston, MA leads with an average price of $27,497, suggesting robust demand and possibly lower inventory in this market.
• Lowest Prices Found in Atlanta: At $17,733, Atlanta, GA shows the most competitive pricing, indicating either a surplus of inventory or more price-sensitive consumers.
• Price Variation Across Major Cities: Notable differences in pricing such as the ~$10,764 gap between Boston and Atlanta highlight regional variations that buyers should consider when shopping.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• Popular Trim Highlighted: The Limited RWD is the most frequently listed trim with 298 listings, pointing to a preference for this well-equipped model among buyers.
• Premium Price Point for tS RWD: With an MSRP of $38,360, the tS RWD trim commands a significant premium, reflecting its added features and appeal.
• Trim Feature Differentiation: All trims share the same engine configuration but vary significantly in features, which could attract buyers looking for luxury or performance enhancements.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 11, 2026, CarGurus experts' opinions, and generative AI.