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Toycen Ford, Inc
About Us
Toycen Ford is owned by the 3rd Generation of the Toycen Family. The Toycen Family has been a part of the Chippewa Valley auto business since 1952! Stop in and see why we're the Valley's best choice in Toycen!
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Today 9:00 AM - 6:00 PM (Closed now)
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1000 Chippewa Crossing Blvd
Chippewa Falls, WI 54729
Our Amenities
- Coffee
- Free WiFi
- TV
- Tablets
- Cookies
- Hot Chocolate
Media
Service Info
Service Hours
Dealer Reviews
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Nov 25, 2025
A great place to buy a car, very helpful people and some very nice cars.
Aug 11, 2025
They contacted me very quickly about the Jeep.
Apr 7, 2024
Tim is kind, honest and helpful.
Show older dealer reviews 21
Dec 21, 2021
I worked with Tim "Gibby" Reiter for a couple of days before purchasing my new SUV from him. All
questions were quickly and honestly answered. Every request was met with a rapid and
satisfactory response. There was no shenanigan's, or pressure; just a good vibe and a great car
buying experience. Could be the best auto buying experience I have ever had.
The vehicle is actually better than advertised. The facility is modern, organized and super clean.
Everyone is friendly and professional. Even the nice man that shuttled me from the airport was
great to talk with. All the paperwork was/ is in order, plates were installed by Gibby himself and
they sent me down the road with a full tank of gas.
I highly recommend this dealership. A handshake still matters there. You can trust them.
Oct 21, 2021
Response from current dealership:
Deb,
I'm sorry to hear you didn't receive an email from us. Could you check your junk mail? Looking at our Customer Relationship Management tool, I can see that we emailed you an initial response on 10/16/21 at 10:37 PM. We followed up at 8:57 AM on Monday, 10/18/21, at 8:57 AM and again on the 20th and 21st. If you have not received those emails and they are not in your junk mail folder, can you contact us? It would mean with have a problem with the computer system on our end. Thank you for taking the time to leave a review. I'm sorry it didn't go as you hoped.
-Craig Toycen
I'm sorry to hear you didn't receive an email from us. Could you check your junk mail? Looking at our Customer Relationship Management tool, I can see that we emailed you an initial response on 10/16/21 at 10:37 PM. We followed up at 8:57 AM on Monday, 10/18/21, at 8:57 AM and again on the 20th and 21st. If you have not received those emails and they are not in your junk mail folder, can you contact us? It would mean with have a problem with the computer system on our end. Thank you for taking the time to leave a review. I'm sorry it didn't go as you hoped.
-Craig Toycen
May 3, 2020
Great experience! Friendly!
Bought our car from them. They responded right away and when we went and looked at the car it was fast right into test driving without all the sales stuff. I would reccomend buying from them. Great experience!
Oct 30, 2019
Response from current dealership:
Thank you for the nice review! We know that quick and accurate responses are important. I am glad you enjoyed the process and we appreciate your business!
Toycen motors was great and the salesman was a class act! Cale awesome job!! Truck is great too.
Joe and Sarah
Jun 7, 2019
Response from current dealership:
Joe and Sarah, thank you so much for your five star review of Toycen Ford! We appreciate your business and are happy to hear you enjoyed working with Cale! Enjoy your new truck!
Communication was quick and to the point. Car was as described in the ad. Dealership was new and car was
clean and ready to go when I got there. Customer service was not great. Sales person almost immediately
accused us of lying about the condition of our trade (It was only 6 months old with 1300 miles on it). Asking if it
was in an accident (it wasn't) because the paint on the roof was not perfect. It was repaired under warranty
right before being stored for the winter. He continued to complain about it and about the body shop that did the
work. We thought the deal would fall through, but they went ahead anyway. I was happy to get out of there. I
definitely would not recommend them to anyone.
May 7, 2019
Response from current dealership:
I’m sorry to hear you left our dealership less than satisfied. As you know, condition is everything when it comes to high end performance cars like you were both purchasing and trading. Obviously, we performed a history report before you arrived with your vehicle. So, when we saw no accidents on that report but a paint run in the roof, it caused concern. I apologize if our tone seemed accusatory as that was not our intent. But I know you, too, would have been concerned if the roles were reversed. I also know that the paint run will be something that comes up with the next buyer. Ag
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Jul 4, 2018
Cale was great to work with. Overall great experience. Will work with them again
Sep 10, 2017
Very good
Jul 20, 2017
Saw the same vehicle listed for 25k several weeks ago. The dealer evidently got bought out and now Bloomer Ford, in the same town, has it listed for a higher price of $26,979.
We haven't decided yet and are still shopping around.
To be fair for the rating, we have only spoken with Bloomer Ford once over the phone.
Mar 18, 2017
From Cale to Craig, amazing! Honest helpful and
good people with integrity and pride in their
people and their dealership. Will return and will
keep in touch. Second to none. Perfect
experience when I was expecting much less they
exceeded my expectations and have changed my
opinion about car dealerships and car salesmen
Mar 27, 2017
Response from current dealership:
Thom,
Thank you so much for the kind words. It was a pleasure to work with you, please enjoy the new truck!
Thank you so much for the kind words. It was a pleasure to work with you, please enjoy the new truck!
Nov 25, 2016
Good!
Jan 30, 2017
Response from current dealership:
Thanks, Kole!
Mar 17, 2016
Very friendly and great price.Highly recommend.
Apr 14, 2016
Response from current dealership:
Thanks, Jeff! We appreciate that!
Jul 27, 2014
Sent a second email asking how late
they were open that particular day and
never heard back...
Jun 9, 2014
The dealer contacted me after business
hours too let me know they sold the car
Feb 24, 2014
friendly but poor selection