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Smart Motors Toyota
About Us
Smart Motors first opened its doors in 1908 when O.D. sold his first car, an Apperson Jackrabbit out of his father's livery & grain business in Waukesha, WI while attending Carroll College. He continued to successfully sell cars until, in 1912, O.D. moved Smart Motors to Madison (617 University Avenue), before being involved in a horrific car accident for which he was not expected to survive. Against all odds he pulled through and completed his Mechanical Engineering degree at UW-Madison. Two short years later, the dealership was relocated to 601 University Avenue. In 1929, the Great Depression hit the nation hard, and every car dealership in Madison declared bankruptcy except one...Smart Motors Toyota
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Today 9:00 AM - 7:00 PM (Closed now)
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5901 Odana Road
Madison, WI 53719
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Dec 12, 2024
Very helpful-
Show older dealer reviews 37
Eager to help, I just wasn't as ready to buy as I thought. Will shop them again when I'm ready!
Feb 27, 2023
Response from current dealership:
Thank you, Jeremy. We very much appreciated the opportunity and we will certainly be here and ready when you are. It was a pleasure getting to know you, and when the time is right for you, we will appreciate the opportunity to help. Until then, take care!
Ray in sales was outstanding. He was super helpful with all my questions. He was in my area in Minnesota and offered to give me a ride. So I rode with him from Minnesota to Wisconsin to get my truck instead of me having to take a plane. Very nice and generous person. Id recommend Lee in sales as well. I did my own financing but he was very helpful and answered all my questions. Overall a great experience!
Jan 5, 2023
Response from current dealership:
Hello Lance!
Door to door service; that's awesome! Can't say it's common practice, but it was great that since Ray was in your neck of the woods, he could give you a ride down to Madison. Hope you enjoyed your trip home in your new ride, and thank you for your feedback & 5-star review.
Door to door service; that's awesome! Can't say it's common practice, but it was great that since Ray was in your neck of the woods, he could give you a ride down to Madison. Hope you enjoyed your trip home in your new ride, and thank you for your feedback & 5-star review.
Jul 25, 2022
Response from current dealership:
Outstanding! Thank you Hatden for your 5-star review and feedback working with Phil & Brian. Much appreciated!
Jul 21, 2022
Response from current dealership:
Thank you. We appreciate your 5-star review and support for our team. Cheers!
Dealer was helpful, responded quickly, and provided additional photos I requested promptly
Jul 11, 2022
Response from current dealership:
That is great to hear, Rustyford. We appreciate the opportunity to earn your business, and thank you for your 5-star review!
Mar 21, 2022
We love Smart Motors!! Very easy to talk to and let you look and make decisions! If they don’t know something they find out!! My daughter feels very comfortable going by herself and was treated with the same respect I have been!! Highly recommend!!
Mar 21, 2022
Response from current dealership:
Thank you so much Cheri for your support & recommendation. It means a lot; we really appreciate it, as well as your daughter's! Cheers!
They have 3k markups on their cars. Wouldn't trust them,
when I reached out to them they said 3k markups on any
car if I was out of state due to the shortage. I don't over
pay for cars and neither should you. Not only are there
markups but allocation only means you'll be waiting
forever to get the car and pay more.
Feb 28, 2022
Response from current dealership:
Hello Guru9LK7FJ - We appreciate your feedback on our current pricing policy for out of state buyers as inventory levels continue to be at record lows. Our goal here is to make as much of our inventory available for our local guests as possible. I'll be sure to pass along your feedback to our management team as well. Thank you.
Feb 21, 2022
Response from current dealership:
Thank you, Adam. We really appreciate the feedback & your 5-star review!
Mar 11, 2021
Response from current dealership:
We appreciate the feedback, Frank. We constantly have new inventory arriving daily, so please let us know how we can help.
Feb 15, 2021
Response from current dealership:
Outstanding! So glad we were able to help. Enjoy your new vehicle and thank you for the opportunity to serve you. Cheers!
Jan 16, 2021
Considerate. Willing to listen. Helpful.
Jan 28, 2021
Response from current dealership:
Hello, thanks for your feedback. I'm glad we could help.
Prompt response via email. Car was possibly sold, waiting for finance. They did not write back to advise if it was sold.
Feb 15, 2021
Response from current dealership:
Thank you for the feedback Dennis, and apologize we didn't get back to you on whether or not the vehicle was sold. I will be sure to share this with our team.
Sep 18, 2020
very good follow up and investment in taking me serious as a buyer
Aug 24, 2020
You are the best
Dec 24, 2019
Dealer very helpful and has been very good to work with. I would like to trade my car so it has made it a little more difficult. They need to work on their price but I am considering buying from them.
Jan 15, 2018
3 people replied. Car was not available and no one told us.
Nov 6, 2017
Excellent, The 2016 Toyota Tundra SR5 CrewMax 4.6L 4WD was not
available but they had another 2016 Toyota Tundra SR5 CrewMax 5.7L 4WD
that I bought. The process easy and no pressure for upsells.
Nov 3, 2015
Extremely rude salesperson names Justin!
Aug 25, 2015
Salesperson never responded to email inquiry. They were very
pleasant when I stop by their location. Could not come together on
the price so did not buy a car from them.
May 28, 2015
We are satisfied with the dealer
Mar 25, 2015
Dealer was responsive and helpful.
Mar 13, 2015
They followed up immediately. Even though I didn't buy from then
Sep 10, 2014
We bought our 2014 4Runner from Smart. Great dealership. Happy with the outcome.
Aug 4, 2014
Awesome dealership
Great service, before and after the sale.
Beautiful dealership as well.
Apr 26, 2014
I traveled from Florida to purchase a truck. Samantha Bowen is the salesperson I dealt with. She worked hard to make everything right about the transaction. Patient with my questions. Prompt and accurate with the answers. Everything was ready when I arrived for pick-up. She also followed up a week after the sale to make sure I was satisfied with everything. I look forward to the next opportunity to trade with Smart Motors.
Mar 30, 2014
Dealer Samanth was awesome
Mar 26, 2014
They contacted me with my requested information and followed through.
Dec 3, 2013
Smart Motors salesmen are busy, but still have time to take
care of the customers .They responds to every customer's
need.
Oct 29, 2013
Very quick responses and straight forward.
Oct 16, 2013
They gave me accurate and timely information and answered my questions. They followed up without any pressure to buy. I'd definitely contact them again when I'm buying my next car.
Very prompt response with good information. I did visit the dealership and spoke with a helpful salesperson, but I did not buy a car there. One thing to understand is that there is usually a person who takes care of internet correspondence but he/she is not on the floor. They are just a facilitator.
May 22, 2013
Everyone was friendly & knowledgable. We drove from Green Bay,
& they had everything prepared for when we arrived, in order to sae
time & get back on the road.
Mar 9, 2013
helpful and friendly from beginning to end. Even after a few difficutlies after the purchase, they were responsive and customer friendly