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Simmons-Rockwell Auto Group
About Us
At Simmons-Rockwell, we're fully committed to offering our customers nothing less than a positive and successful car shopping experience. When you choose to purchase your next vehicle from us, we want to make sure you drive away with the perfect choice for your budget, lifestyle and needs. We take pride in our attentive and respectful customer service as well as our transparent prices and attention to detail. We want our guests to feel totally relaxed when they choose to finance their next vehicle with us, and it's why we work harder than any competing dealer to keep our prices as low as possible.
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Today 9:00 AM - 7:00 PM (Closed now)
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784 County Road 64
Elmira, NY 14903
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Dealer Reviews
All reviews are verified visits to the dealer. –
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Nov 9, 2025
Caleb was really great on locating the mustang and brought it to his dealership. Save me time and driving. I enjoyed the time and bought the mustang.
Aug 6, 2025
Excellent! They worked with me the same day & I even went home with my vehicle that day.
Always add $4000 to whatever they say that the price says they have. Sneaky. Dealer fees and hidden fees do not go to these people. They are snakes, do not trust them
Jun 30, 2025
Response from current dealership:
We are sorry to hear that you feel mislead in any way. We pride ourselves in being very transparent with our pricing and while there other associated costs that include sales tax, DMV fees, etc., we do not hide anything and explain all costs line-by-line. We hope you will one day give a chance to earn your business.
May 23, 2025
Called a few times but did not go with them- only because I had already been talking to Glen Burnie. Simmons was very responsive and called three times.
May 22, 2025
Nice
I’m very direct and cautious with dealerships due to several bad experiences recently. However, it didn’t take long for Matt to gain my trust. No pressure, answered questions well, didn’t waste my time. Unfortunately we could not overcome an $1,885 difference in price but he was very professional and patient with my hesitation to give out personal information. Would like to have done business with Matt.
Mar 10, 2025
Very responsive and they made buying a car easy.
Excellent communication- the salesman came in to work on his day off to help me buy the car I wanted. They worked quickly to get me me Excellent rates and an extended warrenty,processed my trade in quickly as well and I left there with everything I asked for in my new car in under 3 hrs I was driving home in my new car, that included the test drive. I will be going back again when it's time for another new car.
Jan 28, 2025
Excellent service! Very accommodating and easy to work with.
Great experience. The whole team is as very professional and friendly. We loved the straight forward attitude, no hidden fees or anything. The price is as shown. We bought our van from them and would always come back to buy the next car from them as well. And we drove 3.5h to get to them but it’s definitely worth it. I can only strongly recommend them.
Jul 30, 2024
Great service and quick buying with Kyle Harkness. Had a question about the front end handling after we got home. Brought it in and was fixed in less than a day. Great customer service. Fantastic vehicle.
Jul 6, 2024
They never know we're the vehicle is that I'm contacting about, and try selling me one
that has much higher price,
Apr 10, 2024
no issues.
Mar 28, 2024
They responded… However, they could not locate the vehicle, even though it is on their official website and it is on this website among others… Had no information about the vehicle in the post about send vehicle is still on their website and on this one among others very poor business
Mar 25, 2024
Very positive experience except that there was some confusion about
locating car but that was finally resolved.
Show older dealer reviews 85
Mar 9, 2024
I’ve been dealing with Will and he always got back to me whenever I wrote him
Feb 17, 2024
Very prompt and very courteous dealership.
Dealer was very responsive but tried to write a contract for 9% when I knew I qualified for 6,9. We had to rewrite the contract. The car wasn't detailed the day of signing which we drove two hours for. The car wont be ready for a week. Price was fair for the vehicle. I haven't picked it up yet though.
Sep 11, 2023
Friendly
Jun 15, 2023
Did not answer my original question until that third email even though I explicitly asked. Was not willing to negotiate at all and final email was very abrupt and not friendly.
Feb 25, 2023
Great feedback from the salesman
This dealership was awesome! They actually pointed me toward a gray Fusion with a third fewer miles for the same price and walked me through the buying process with expertise and professionalism. I wouldn’t hesitate to recommend these fine folks to anyone interested in purchasing their next ride.
Oct 12, 2022
Internet sales Calle me immediately
friendly and knowledgeable
I had multiple text and emails insuring me the truck was available. Confirmed appointment to look and purchase it. They told they had to bring it from another dealership. When I asked to confirm the time the day before appointment, they said it was sold. Terrible way to do business. Extremely dissatisfied. Liars
Aug 12, 2022
Truck had much more damage than dealer showed in pictures. We left in a matter of 5 minutes!
Apr 4, 2022
They were very polite and more then eager to please me. We talked at great length but I had found a vehicle at another dealers that I was going to purchase.
Feb 18, 2022
simmons rockwell contacted me immediately. I have purchased several cars and trucks through them .They are by far the best experience you can ask for .By the time you're done with your paperwork, your car is ready to drive home ,clean, and 100 percent.great company .service is unlike no other.i drive 4 hours to get the perfect service .
Dec 25, 2021
Great
Dec 19, 2021
Good
Dec 15, 2021
wonderful experience. great staff and great cars. definitely worth the drive. I would highly recommend
them.
Nov 27, 2021
They responded the next business day.
Nov 5, 2021
Great service, easy purchase!
Sep 5, 2021
My experience with this dealer was very bad..... i told them i wanted to purchase this vehicle and would give them a deposit.... they told me they would get the vehicle to the dealer .... the next day they told me they were selling the vehicle to someone that walked into the dealer that day !
Jul 17, 2021
Contacted dealer,almost immediately contacted me back,sold it that day,but another one came in,called me first ,my favorite color William and the staff were courteous , nice,professional,very laid back DId purchase ,highly recommend Simmons Rockwell Nissan drove 2 hours to see the car ,unlike a Nissan dealership in Cicero,terrible.love the rogue
Jun 29, 2021
excellent service all around. Very attentive to my needs and questions. Above and beyond all the way.
Jun 17, 2021
It was a pleasure doing business with Simmons-Rockwell. My sales rep made the process so easy.
Horrible experience! Terrible salesman who was completely unacceptable and had no knowledge to answer any questions asked. Vehicle had extremely unsafe tires and was filthy. Found another newer model for me and I drove 2 hours to purchase it, got there and the windshield was cracked from top to bottom and filthy also. Added extended warranty to my financing and lied right to my face about it as well as charging me a ridiculous loan rate when I have an excellent credit score. I ended up walking right out and wasting 4 hours of my day! Would never consider or recommend anyone purchasing a vehicle from Simmons Rockwell in Bath, NY!!!
Apr 16, 2021
Complete waste of time. Bait and switch. The vehicle I came to see was gone. Oddly enough the salesman showed me the SAME vehicle on his computer for $2k more.
Mar 29, 2021
Totally worth the journey from Sidney to Elmira! No intense pressure from sales associates; once I was ready they connected me with Joshua Lewis who was amazing. He worked really hard to get me in the best possible vehicle to meet my car needs and stay on my budget. Plus he was fun and easy-going, down to earth!
Picked up my car Saturday and couldn’t be happier.
Bill was great, he even had the car transported to the elmira location from hornell location just for me.! I really wanted this car, but didnt realize after all my surgeries when I got in it It hurt to get back out, it sat too low to the ground, I felt horrible because he had it all transferred to me plates and all and it didnt work out.
Feb 20, 2021
Jeff Smith is great to work with. No
pressure and will work with you only
think in king of you and what is best
for you.
Dec 24, 2020
The dealership was very fast to respond, they have a no dicker sticker, I waited to long to decide I wanted the car and it sold in the interim.
Nov 20, 2020
excellent service . I would recommend them without hesitation, We did purchase a
different vehicle then the I inquired about, that had less mileage and more
equipment,
Oct 12, 2020
Great people
Sep 16, 2020
They replied quickly & answered my questions
Sep 16, 2020
They was helpful
First thing they wanted to me to set appointment to look at the truck. I asked for pictures first it’s a good 45 minute drive and he sent me pictures of another truck which I never received. I asked him for pictures of the truck again never got back to me and he wanted to show me a truck that was never there. Very bad sales
Jun 16, 2020
They got back to me but the truck I was
interested was sold
Jun 11, 2020
Made an appointment to go look at the truck and when we got
there it had a couple of days prior. The dealer did call but waited
until an hour prior to our appointment so, we drove all the way
there which is over an hour away.
May 26, 2020
Simmons is selling this truck at a good price, but
being3 hours away and th restrictions I can’t get a
value on my trade. I would do the deal if I only knew
how muck they would give me for my truck
May 19, 2020
Spoke to an associate that was very informative. Did not purchase vehicle from this dealership.
May 19, 2020
I reached out to Simmons Rockwell, as they had a truck I was very interested in. I spoke to TJ, a salesman, who seemed a little rude and arrogant over the phone. After explaining my situation and hoping he could help, he commented that he, “is a lot more busy than people think” because of the shutdown, and insinuated that I was wasting his time. He did not seem very willing or eager to help, despite me assuring him that I was ready to move forward with a specific truck. I asked if he would price out my trade for me. He told me to send all of the trade information over. Despite reaching out twice, he still has yet to respond to any messages. I understand they may be busy, but I did not appreciate being treated the way I did on my initial phone call. Because of that, I decided to take my business elsewhere and purchase a truck from another dealer.
May 27, 2020
Response from current dealership:
Thank you for your comments Zak. We strive to provide an awesome customer experience every time and will look into where we could have done better. We appreciate the feedback and look forward to the opportunity to earn back your business!
May 11, 2020
Would have been nice to know they sold it before driving 1 hour one way to look at it guess it mind over matter they didn’t mind because I didn’t matter
May 27, 2020
Response from current dealership:
Jim, we are sorry to hear your experience was a great as it could have been. All of our customers matter to us and we're always learning how to improve. Thank you!
May 27, 2020
Response from current dealership:
Thanks so much for the comments!
Mar 24, 2020
Very easy going
My questions were answered immediately
Found me a great deal
May 27, 2020
Response from current dealership:
Awesome! Thanks Todd!
Mar 24, 2020
Best dealership in the area!
May 27, 2020
Response from current dealership:
We appreciate the kind words Michael!
Mar 22, 2020
They were polite. I don't like being pushed by salesman. They made it as painless as buying a car can be. I would go back or recommend a friend.
Mar 11, 2020
Didn’t end up buying the truck it sold before I could make it down but the salesman was extremely accommodating on his day off.
May 27, 2020
Response from current dealership:
We appreciate the comments Craig. Please let us know if we can still help you find a truck!
I was contacted and met with Phil Tracy at Simmons- Rockwell in Hornell NY. He had the car ready for me to see and test drive. While I liked the car I wanted one a bit bigger. He showed me a 2019 Rogue. Bit bigger and hit all my bells and whistles. At a price I was willing to pay. End result was I bought the car that day and came home with it. 100% happiness for me. Phil did an awesome job.
May 27, 2020
Response from current dealership:
Thanks so much for letting us know you had a great customer experience Jeni!
Mar 5, 2020
Very very poor. Asked why there were only stock photos and they said car wasn't in yet. Asked
when it would be in for a test drive and never heard back from them. I can't understand the
point of using stock photos. It is NOT what you are getting. Extremely vacant reasoning behind
this busioness practice. Still haven't gotten back to me
Mar 10, 2020
Response from current dealership:
Roger, thank you for your feedback. We try our best to not use stock images and only use them if a vehicle isn't quite ready to be photographed. We are however concerned that no one followed up with you on your request and will be contacting you today. Thanks again!
We previously went to Simmons Rockwell to see about trading in our old vehicle for a newer model. Unfortunately they don't really negotiate or give good money for trades. We left disappointed the first time. We saw this truck and decided to give them another chance because the price on this truck was really good and we had ended up selling our old vehicle on our own so we had a cash down payment when we went back. Dealer responded really quickly and was in contact with me all day. They located the vehicle we wanted to buy and had it delivered to the store we were headed to, cleaned it up and had it ready when we got there. We purchased the truck that night and drove it home fully registered and insured. I was surprised how fast and easy it was. Dealer and financing guy were straight forward, many other dealers we had worked with were full of BS and typical car salesman games. There was none of that nonsense at Simmons Rockwell. Overall we are very pleased with our purchase.
Feb 17, 2020
Good
Feb 17, 2020
Great
Feb 15, 2020
Jason was helpful and efficient. He got us pre-approved before we drove there. When we arrived he had our paperwork in order and the car ready to be test driven. There were some scratches on the drivers side, which he took to Service and had buffed out. He also worked with the finance manager to make the payments within our budget. He is a genuinely nice person and that meant a lot to us. We drove 2 hours to purchase this vehicle and it was well worth it.
Feb 13, 2020
Professional and courteous!
Feb 1, 2020
Very good experience. Helpful, but not too pushy. Good price, fair trade. My salesman Branden was terrific! I highly recommend .
Jan 20, 2020
I bought the truck. They were very helpful and accommodating.
Jan 17, 2020
Very happy
Dec 30, 2019
They replied quickly
Dec 7, 2019
Called back said vehicle was not in inventory but would be arriving and
when they had eyes on they would contact me... no word yet
Nov 20, 2019
No haggle, simple purchase.
