About Us

At Simmons-Rockwell, we're fully committed to offering our customers nothing less than a positive and successful car shopping experience. When you choose to purchase your next vehicle from us, we want to make sure you drive away with the perfect choice for your budget, lifestyle and needs. We take pride in our attentive and respectful customer service as well as our transparent prices and attention to detail. We want our guests to feel totally relaxed when they choose to finance their next vehicle with us, and it's why we work harder than any competing dealer to keep our prices as low as possible.

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Service Hours

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Dealer Reviews

Based on 27 reviews
All reviews are verified visits to the dealer. – Learn More
Nov 13, 2025
Many vehicles with minor defects and heavy rust. Sold vehicle out from under me after verbally agreeing to a deal on a vehicle.
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JerryV
Nov 9, 2025
Caleb was really great on locating the mustang and brought it to his dealership. Save me time and driving. I enjoyed the time and bought the mustang.
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Oct 23, 2025
very good
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Oct 22, 2025
very helpful and respectful
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Sep 26, 2025
Magically decreased the price after I told him I wasn’t interested. I think they were trying to see if I was stupid enough to buy the vehicle overpriced.
0 of 1 people found this review helpful.
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Sep 16, 2025
Made the deal over the phone, including trade in. Drove 2.5 hours down and was only at dealership about 30 minutes total. Great to work with a no bull dealership and salesman.
2 of 2 people found this review helpful.
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Aug 11, 2025
Timely response and pleasant sales representative
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Patricia
Aug 6, 2025
Excellent! They worked with me the same day & I even went home with my vehicle that day.
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Jul 7, 2025
In and out in under 3 hrs. Ethan Brown was fantastic!
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Jun 29, 2025
Always add $4000 to whatever they say that the price says they have. Sneaky. Dealer fees and hidden fees do not go to these people. They are snakes, do not trust them
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Jun 30, 2025
Response from current dealership:
We are sorry to hear that you feel mislead in any way. We pride ourselves in being very transparent with our pricing and while there other associated costs that include sales tax, DMV fees, etc., we do not hide anything and explain all costs line-by-line. We hope you will one day give a chance to earn your business.
Lyn
May 23, 2025
Called a few times but did not go with them- only because I had already been talking to Glen Burnie. Simmons was very responsive and called three times.
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Bob
May 22, 2025
Nice
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May 16, 2025
Dominic is the best salesperson they have
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May 15, 2025
I’m very direct and cautious with dealerships due to several bad experiences recently. However, it didn’t take long for Matt to gain my trust. No pressure, answered questions well, didn’t waste my time. Unfortunately we could not overcome an $1,885 difference in price but he was very professional and patient with my hesitation to give out personal information. Would like to have done business with Matt.
1 of 1 people found this review helpful.
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Krista
Mar 10, 2025
Very responsive and they made buying a car easy.
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Mar 4, 2025
Excellent communication- the salesman came in to work on his day off to help me buy the car I wanted. They worked quickly to get me me Excellent rates and an extended warrenty,processed my trade in quickly as well and I left there with everything I asked for in my new car in under 3 hrs I was driving home in my new car, that included the test drive. I will be going back again when it's time for another new car.
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Feb 19, 2025
They contacted me about the vehicle
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Julie
Jan 28, 2025
Excellent service! Very accommodating and easy to work with.
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Dec 5, 2024
Great experience. The whole team is as very professional and friendly. We loved the straight forward attitude, no hidden fees or anything. The price is as shown. We bought our van from them and would always come back to buy the next car from them as well. And we drove 3.5h to get to them but it’s definitely worth it. I can only strongly recommend them.
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Oct 12, 2024
Quick and easy. Great folks with great prices.
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Sep 1, 2024
Prompt response and appropriate reminders
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Aug 13, 2024
Great service
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Priscilla
Jul 30, 2024
Great service and quick buying with Kyle Harkness. Had a question about the front end handling after we got home. Brought it in and was fixed in less than a day. Great customer service. Fantastic vehicle.
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Kevin
Jul 6, 2024
They never know we're the vehicle is that I'm contacting about, and try selling me one that has much higher price,
2 of 2 people found this review helpful.
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John
Apr 10, 2024
no issues.
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Ronny
Mar 28, 2024
They responded… However, they could not locate the vehicle, even though it is on their official website and it is on this website among others… Had no information about the vehicle in the post about send vehicle is still on their website and on this one among others very poor business
1 of 1 people found this review helpful.
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Catherine
Mar 25, 2024
Very positive experience except that there was some confusion about locating car but that was finally resolved.
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Ray
Mar 9, 2024
I’ve been dealing with Will and he always got back to me whenever I wrote him
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Scott
Feb 17, 2024
Very prompt and very courteous dealership.
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Dec 31, 2023
Iwe had to wait around for a sales representative, even though there were 3 other businesses men around. They pulled a representative away from another couple and was not will to look at my pre-qualification. This was in big flats/elmira. I will not be going back to that specific one.
3 of 3 people found this review helpful.
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Nov 21, 2023
Dealer was very responsive but tried to write a contract for 9% when I knew I qualified for 6,9. We had to rewrite the contract. The car wasn't detailed the day of signing which we drove two hours for. The car wont be ready for a week. Price was fair for the vehicle. I haven't picked it up yet though.
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Tim
Nov 10, 2023
Got right back to me. Can not ask for more.
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Oct 2, 2023
Quick reply and follow up. Sales rep was aware of inventory and straight forward.
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Sep 13, 2023
Josh at Simmons Rockwell was extremely responsive and a non-pressure salesman. The truck was delivered in great shape - they even replace the wipers at my request. Would definitively go back next time I need a vehicle.
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Caroline
Sep 11, 2023
Friendly
1 of 1 people found this review helpful.
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Jun 29, 2023
I had a GREAT experience with Simmons Rockwell Dodge in Bath, NY. Luke Riggs assisted us with buying a van. He was able to get the van sent to bath from another lot in an HOUR and we bought the car that very day while he handled everything!
2 of 2 people found this review helpful.
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20
Jun 20, 2023
Very good m
1 of 1 people found this review helpful.
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Megan
Jun 15, 2023
Did not answer my original question until that third email even though I explicitly asked. Was not willing to negotiate at all and final email was very abrupt and not friendly.
6 of 6 people found this review helpful.
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clair
Feb 25, 2023
Great feedback from the salesman
1 of 1 people found this review helpful.
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20
Oct 29, 2022
This dealership was awesome! They actually pointed me toward a gray Fusion with a third fewer miles for the same price and walked me through the buying process with expertise and professionalism. I wouldn’t hesitate to recommend these fine folks to anyone interested in purchasing their next ride.
1 of 2 people found this review helpful.
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William
Oct 12, 2022
Internet sales Calle me immediately friendly and knowledgeable
1 of 2 people found this review helpful.
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Sep 9, 2022
Excellent
2 of 4 people found this review helpful.
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Sep 7, 2022
I had multiple text and emails insuring me the truck was available. Confirmed appointment to look and purchase it. They told they had to bring it from another dealership. When I asked to confirm the time the day before appointment, they said it was sold. Terrible way to do business. Extremely dissatisfied. Liars
5 of 6 people found this review helpful.
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Aug 23, 2022
Excellent, fair and good service.
1 of 2 people found this review helpful.
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Floyd
Aug 12, 2022
Truck had much more damage than dealer showed in pictures. We left in a matter of 5 minutes!
5 of 6 people found this review helpful.
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Don
Apr 7, 2022
Didn't buy a vehicle from this dealer but appreciated their response to my inquiry.
0 of 1 people found this review helpful.
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Philip
Apr 4, 2022
They were very polite and more then eager to please me. We talked at great length but I had found a vehicle at another dealers that I was going to purchase.
0 of 1 people found this review helpful.
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Mar 20, 2022
Spoke to a sales person very helpful
1 of 2 people found this review helpful.
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Feb 23, 2022
Very good service Willing to deal
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lebertus
Feb 18, 2022
simmons rockwell contacted me immediately. I have purchased several cars and trucks through them .They are by far the best experience you can ask for .By the time you're done with your paperwork, your car is ready to drive home ,clean, and 100 percent.great company .service is unlike no other.i drive 4 hours to get the perfect service .
3 of 3 people found this review helpful.
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Jan 10, 2022
Great
0 of 1 people found this review helpful.
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Terry
Dec 25, 2021
Great
0 of 2 people found this review helpful.
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Lisa
Dec 19, 2021
Good
0 of 2 people found this review helpful.
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mark
Dec 15, 2021
wonderful experience. great staff and great cars. definitely worth the drive. I would highly recommend them.
0 of 2 people found this review helpful.
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Robin
Nov 27, 2021
They responded the next business day.
0 of 3 people found this review helpful.
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Jenna
Nov 5, 2021
Great service, easy purchase!
0 of 2 people found this review helpful.
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Sep 29, 2021
Quick to respond
0 of 2 people found this review helpful.
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Thomas
Sep 5, 2021
My experience with this dealer was very bad..... i told them i wanted to purchase this vehicle and would give them a deposit.... they told me they would get the vehicle to the dealer .... the next day they told me they were selling the vehicle to someone that walked into the dealer that day !
6 of 7 people found this review helpful.
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jerry
Jul 17, 2021
Contacted dealer,almost immediately contacted me back,sold it that day,but another one came in,called me first ,my favorite color William and the staff were courteous , nice,professional,very laid back DId purchase ,highly recommend Simmons Rockwell Nissan drove 2 hours to see the car ,unlike a Nissan dealership in Cicero,terrible.love the rogue
1 of 2 people found this review helpful.
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Fran
Jun 29, 2021
excellent service all around. Very attentive to my needs and questions. Above and beyond all the way.
0 of 2 people found this review helpful.
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Tonia
Jun 17, 2021
It was a pleasure doing business with Simmons-Rockwell. My sales rep made the process so easy.
0 of 1 people found this review helpful.
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Jun 8, 2021
Horrible experience! Terrible salesman who was completely unacceptable and had no knowledge to answer any questions asked. Vehicle had extremely unsafe tires and was filthy. Found another newer model for me and I drove 2 hours to purchase it, got there and the windshield was cracked from top to bottom and filthy also. Added extended warranty to my financing and lied right to my face about it as well as charging me a ridiculous loan rate when I have an excellent credit score. I ended up walking right out and wasting 4 hours of my day! Would never consider or recommend anyone purchasing a vehicle from Simmons Rockwell in Bath, NY!!!
16 of 18 people found this review helpful.
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30
Apr 19, 2021
Very helpful
0 of 2 people found this review helpful.
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Donald
Apr 16, 2021
Complete waste of time. Bait and switch. The vehicle I came to see was gone. Oddly enough the salesman showed me the SAME vehicle on his computer for $2k more.
10 of 11 people found this review helpful.
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Joanna
Mar 29, 2021
Totally worth the journey from Sidney to Elmira! No intense pressure from sales associates; once I was ready they connected me with Joshua Lewis who was amazing. He worked really hard to get me in the best possible vehicle to meet my car needs and stay on my budget. Plus he was fun and easy-going, down to earth! Picked up my car Saturday and couldn’t be happier.
2 of 4 people found this review helpful.
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Bob
Mar 23, 2021
Devon was great ,dealership clean
0 of 2 people found this review helpful.
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20
Mar 10, 2021
Great experience, this was the 5th vehicle that I have bought from this dealer, by far the best salesman I have dealt with. Very accommodating, had no issues with me test driving 3 different vehicles.
2 of 3 people found this review helpful.
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Mar 3, 2021
Bill was great, he even had the car transported to the elmira location from hornell location just for me.! I really wanted this car, but didnt realize after all my surgeries when I got in it It hurt to get back out, it sat too low to the ground, I felt horrible because he had it all transferred to me plates and all and it didnt work out.
1 of 1 people found this review helpful.
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Feb 26, 2021
Great communication and follow up.
0 of 2 people found this review helpful.
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Feb 21, 2021
Very easy car buying experience
0 of 2 people found this review helpful.
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Katherine
Feb 20, 2021
Jeff Smith is great to work with. No pressure and will work with you only think in king of you and what is best for you.
0 of 2 people found this review helpful.
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Rick
Dec 24, 2020
The dealership was very fast to respond, they have a no dicker sticker, I waited to long to decide I wanted the car and it sold in the interim.
0 of 2 people found this review helpful.
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Brad
Nov 20, 2020
excellent service . I would recommend them without hesitation, We did purchase a different vehicle then the I inquired about, that had less mileage and more equipment,
1 of 2 people found this review helpful.
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rich
Oct 12, 2020
Great people
0 of 1 people found this review helpful.
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Cindy
Sep 16, 2020
They replied quickly & answered my questions
0 of 1 people found this review helpful.
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Afrim
Sep 16, 2020
They was helpful
0 of 1 people found this review helpful.
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20
Sep 4, 2020
Great dealership and very helpful
0 of 1 people found this review helpful.
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Aug 16, 2020
Very helpful & informative.
0 of 1 people found this review helpful.
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Aug 13, 2020
Successful sale
0 of 1 people found this review helpful.
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Jun 25, 2020
First thing they wanted to me to set appointment to look at the truck. I asked for pictures first it’s a good 45 minute drive and he sent me pictures of another truck which I never received. I asked him for pictures of the truck again never got back to me and he wanted to show me a truck that was never there. Very bad sales
8 of 8 people found this review helpful.
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Joseph
Jun 16, 2020
They got back to me but the truck I was interested was sold
1 of 1 people found this review helpful.
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Lugene
Jun 11, 2020
Made an appointment to go look at the truck and when we got there it had a couple of days prior. The dealer did call but waited until an hour prior to our appointment so, we drove all the way there which is over an hour away.
3 of 3 people found this review helpful.
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Tony
May 26, 2020
Simmons is selling this truck at a good price, but being3 hours away and th restrictions I can’t get a value on my trade. I would do the deal if I only knew how muck they would give me for my truck
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Pearl
May 19, 2020
Spoke to an associate that was very informative. Did not purchase vehicle from this dealership.
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Zak
May 19, 2020
I reached out to Simmons Rockwell, as they had a truck I was very interested in. I spoke to TJ, a salesman, who seemed a little rude and arrogant over the phone. After explaining my situation and hoping he could help, he commented that he, “is a lot more busy than people think” because of the shutdown, and insinuated that I was wasting his time. He did not seem very willing or eager to help, despite me assuring him that I was ready to move forward with a specific truck. I asked if he would price out my trade for me. He told me to send all of the trade information over. Despite reaching out twice, he still has yet to respond to any messages. I understand they may be busy, but I did not appreciate being treated the way I did on my initial phone call. Because of that, I decided to take my business elsewhere and purchase a truck from another dealer.
11 of 11 people found this review helpful.
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May 27, 2020
Response from current dealership:
Thank you for your comments Zak. We strive to provide an awesome customer experience every time and will look into where we could have done better. We appreciate the feedback and look forward to the opportunity to earn back your business!
Jim
May 11, 2020
Would have been nice to know they sold it before driving 1 hour one way to look at it guess it mind over matter they didn’t mind because I didn’t matter
6 of 6 people found this review helpful.
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May 27, 2020
Response from current dealership:
Jim, we are sorry to hear your experience was a great as it could have been. All of our customers matter to us and we're always learning how to improve. Thank you!
Apr 29, 2020
Very friendly and informative
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Rob
Apr 12, 2020
Gave me a lowball offer on trade in, almost 10k lower than the kbb trade in link on their website said.
5 of 5 people found this review helpful.
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Mar 31, 2020
I had a fast and helpful response.
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May 27, 2020
Response from current dealership:
Thanks so much for the comments!
todd
Mar 24, 2020
Very easy going My questions were answered immediately Found me a great deal
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May 27, 2020
Response from current dealership:
Awesome! Thanks Todd!
Michael
Mar 24, 2020
Best dealership in the area!
0 of 1 people found this review helpful.
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May 27, 2020
Response from current dealership:
We appreciate the kind words Michael!
Loretta
Mar 22, 2020
They were polite. I don't like being pushed by salesman. They made it as painless as buying a car can be. I would go back or recommend a friend.
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Craig
Mar 11, 2020
Didn’t end up buying the truck it sold before I could make it down but the salesman was extremely accommodating on his day off.
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May 27, 2020
Response from current dealership:
We appreciate the comments Craig. Please let us know if we can still help you find a truck!
Mar 5, 2020
I was contacted and met with Phil Tracy at Simmons- Rockwell in Hornell NY. He had the car ready for me to see and test drive. While I liked the car I wanted one a bit bigger. He showed me a 2019 Rogue. Bit bigger and hit all my bells and whistles. At a price I was willing to pay. End result was I bought the car that day and came home with it. 100% happiness for me. Phil did an awesome job.
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May 27, 2020
Response from current dealership:
Thanks so much for letting us know you had a great customer experience Jeni!
Roger
Mar 5, 2020
Very very poor. Asked why there were only stock photos and they said car wasn't in yet. Asked when it would be in for a test drive and never heard back from them. I can't understand the point of using stock photos. It is NOT what you are getting. Extremely vacant reasoning behind this busioness practice. Still haven't gotten back to me
4 of 4 people found this review helpful.
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Mar 10, 2020
Response from current dealership:
Roger, thank you for your feedback. We try our best to not use stock images and only use them if a vehicle isn't quite ready to be photographed. We are however concerned that no one followed up with you on your request and will be contacting you today. Thanks again!
Feb 28, 2020
We previously went to Simmons Rockwell to see about trading in our old vehicle for a newer model. Unfortunately they don't really negotiate or give good money for trades. We left disappointed the first time. We saw this truck and decided to give them another chance because the price on this truck was really good and we had ended up selling our old vehicle on our own so we had a cash down payment when we went back. Dealer responded really quickly and was in contact with me all day. They located the vehicle we wanted to buy and had it delivered to the store we were headed to, cleaned it up and had it ready when we got there. We purchased the truck that night and drove it home fully registered and insured. I was surprised how fast and easy it was. Dealer and financing guy were straight forward, many other dealers we had worked with were full of BS and typical car salesman games. There was none of that nonsense at Simmons Rockwell. Overall we are very pleased with our purchase.
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Bill
Feb 17, 2020
Good
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Bill
Feb 17, 2020
Great
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Candace
Feb 15, 2020
Jason was helpful and efficient. He got us pre-approved before we drove there. When we arrived he had our paperwork in order and the car ready to be test driven. There were some scratches on the drivers side, which he took to Service and had buffed out. He also worked with the finance manager to make the payments within our budget. He is a genuinely nice person and that meant a lot to us. We drove 2 hours to purchase this vehicle and it was well worth it.
2 of 2 people found this review helpful.
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Gary
Feb 13, 2020
Professional and courteous!
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Feb 1, 2020
They contacted me right away and answered my questions.
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Mark
Feb 1, 2020
Very good experience. Helpful, but not too pushy. Good price, fair trade. My salesman Branden was terrific! I highly recommend .
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Jan 30, 2020
The dealer was very helpfull and showed me 3 vehicles. I found one that I like and bought it.
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Shawn
Jan 20, 2020
I bought the truck. They were very helpful and accommodating.
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rick
Jan 17, 2020
Very happy
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Jan 14, 2020
They were very helpful with all my questions
1 of 1 people found this review helpful.
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William
Dec 30, 2019
They replied quickly
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Dec 29, 2019
Very kind in answering questions I had.
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30
Dec 17, 2019
The dealer did respond to me,and was prepared to test drive the car.upon arrival the car was ready to go.within a few hours the car was delivered. vary easy doing business.Smooth and helpful!
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Dennis
Dec 7, 2019
Called back said vehicle was not in inventory but would be arriving and when they had eyes on they would contact me... no word yet
1 of 1 people found this review helpful.
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Lloyd
Nov 20, 2019
No haggle, simple purchase.
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Nov 19, 2019
Very quick to respond and friendly.
0 of 2 people found this review helpful.
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