About Us

Family owned since 1982, Sharpe Cars is proud to be Grand Rapids' exclusive BMW, MINI, and Land Rover Dealership.

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Dealer Reviews

Based on 13 reviews
All reviews are verified visits to the dealer. – Learn More
Garrett
Jan 31, 2026
Low pressure no bs. I have worked in car sales myself for 8 years and the service here is refreshing. If you’re in the market for a used car at Sharpe I’d highly recommend asking for Richard or “Rich” when you go there. I got a great deal on this CRV with no surprises, not a single issue, no “we forgot about”…. No excuses, just an amazing experience. Ask for Rich.
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Rich
Dec 8, 2025
For some, finding the perfect car can be an annoying, stressful, and time consuming chore. For me, I flew into Michigan from New Jersey to find my perfect car! Yes, you read that right, I flew to MI to purchase this ‘23 Mini that stole my heart. Probably my most enjoyable vehicle purchase, ever. What an incredible staff! Shawn was exceptionally efficient and thorough during the finance / signing portion. Shaun is a fantastic salesman; extremely knowledge in the vehicles he sells. He picked me up at the airport, answered all my questions, and gave me a very detailed tutorial. Todd is an absolute gentleman; a top notch team leader who makes the customer feel very much appreciated and welcome. 6 am flight out of Newark, a quick purchase process and tutorial in the parking lot, a blast of a drive home in what I undoubtedly consider the greatest go-kart I’ve ever owned, and back home by 12:30 at night. What a ride!
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Nov 24, 2025
I looked for 6 months at dozens of cars but purchased from Sharpe. Great group to work with. Highly recommend.
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Carlos
Sep 25, 2025
Very helpful
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Sep 11, 2025
Very helpful
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Sep 18, 2025
Response from current dealership:
Thank you for the great review. It means a lot to have earned your business.
Sep 7, 2025
It has been a pleasure to conduct business with the guys at Sharpe! From beginning to end of the buying process, Rich took great care to answer all my questions and handled everything on his end to be sure I was completely satisfied. And Brian handled the business side with a smooth transaction so I was on the road back home! I am a very happy customer and I would definitely not hesitate to do business again with these guys! Thanks again gents!
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Sep 9, 2025
Response from current dealership:
Thank you so much for your kind words and 5-star review! We’re thrilled to hear that Rich and Brian made your experience smooth and enjoyable from start to finish. Our team takes pride in ensuring every detail is handled with care, and it’s great to know you felt well taken care of. We truly appreciate your business and look forward to working with you again in the future. Safe travels and make every mile memorable!
Steve
Jun 21, 2025
Service was very good. Staff was pleasant and very helpful. Would use their services again.
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Jun 25, 2025
Response from current dealership:
Thank you for the kind review! We're happy to hear you had a great experience with our team and that the service met your expectations. We appreciate your trust and look forward to welcoming you back in the future!
Christian
Jun 17, 2025
The dealer was incredibly responsive and professional. They promptly followed up on my inquiry and were extremely helpful throughout the process
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Jun 25, 2025
Response from current dealership:
Thank you for the great feedback! We’re glad to hear our team was responsive, professional, and helpful throughout your experience. Providing top-notch service from start to finish is always our goal. We truly appreciate your support and hope to work with you again in the future!
karl
Apr 20, 2025
I contacted this dealership last weekend about a 2018 BMW 330i xdrive that was new arrival for them. At that time the price was (approx.)$21,850 not $23,350. After being contacted by Ryan the salesperson I asked for some basic info. brake and tire measurement(s). I was told that there were other potential customers with appointments to look at this vehicle later in the week. So I understood the urgency so get information and make a deal. Later that day I was told the car sold. I was disappointed missing out on what thought was a fair deal. Well, I decided to go to their web site the following day to find the vehicle NOT sold and the price was increased to $23,350. Pathetic!
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Feb 10, 2025
good communication and easy to deal with even though the car I targeted was sold when I arrived. The salesman and I discussed other cars that would fit my budget and objectives.
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Sue
Dec 21, 2024
Message they sent was all gibberish. Made no sense whatsoever. I couldn't get any info on my request for the vehicle.
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20
Sep 17, 2024
Very good knowledge of vehicle and was able to explain all questions asked.
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Sep 18, 2024
Response from current dealership:
Thank you for the kind review. It's great to hear how our team lived out our purpose to simplify and bring joy to the lives of the people we serve.
Aug 23, 2024
Extremely responsive and kept me well informed. Pleasure to communicate with.
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Aug 26, 2024
Response from current dealership:
Thank you for taking the time to leave us a review. We love hearing how our team lives out our core values.
Jeanie
Aug 29, 2023
We went there and spoke to another saleperson and they were great
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Aug 29, 2023
Response from current dealership:
Jeanie, thank you for giving us a chance. We hope to exceed your expectations.
Aug 29, 2022
Excellent dealership experience, wish it was the right car for me. Seemed really knowledgeable about their products. Top notch.
1 of 1 people found this review helpful.
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Aug 19, 2022
I wish I could give Rory Six stars he helped me with every step of the process made buying my first car a breeze
1 of 1 people found this review helpful.
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Luis
Jun 26, 2022
Best experience ever!!! John and team did a great job and got it done. They made car buying seem easy. Thank you for your help and for making my dream come true!
1 of 1 people found this review helpful.
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Aug 30, 2022
Response from current dealership:
Thank you so much for the review Luis!
Oct 18, 2021
Excellent experience. Bob Fairchild (Sales) and Mary McCabe (Finance) were helpful and great to work with. Highly recommend!
1 of 1 people found this review helpful.
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Oct 21, 2021
Response from current dealership:
Thank you very much, Bob and Mary appreciate it!
Jun 8, 2021
Great response from this dealer. Unfortunately my distance from them prevents my dealing with them.
1 of 1 people found this review helpful.
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Jun 8, 2021
Response from current dealership:
Thank you for the kind words, we appreciate it!
Jun 6, 2021
They were right on top of it when I was interested in the vehicle. Bob got back to me right away and was easy to deal with. Not pushy like other dealers and it made the deal go alot smoother. Felt very comfortable when talking to the manager and dealing with prices etc. I Was looking for a truck for awhile and saw this one and bought it. I'm very happy with there service and the people. I will be back when in need of a vehicle.
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Jun 7, 2021
Response from current dealership:
Thank you very much for the kind review!  Bob and the Team appreciate you!
May 3, 2021
Purchased this car. This dealership uses no-haggle pricing which I really appreciate. Sales personnel do not work on commission, making the car buying experience pleasant. Very prompt to respond and fixed all problems satisfactorily. Only unpleasantness was the high pressure warranty sales pitch from the sales manager at the end.
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May 7, 2021
Response from current dealership:
Thank you Jean, we appreciate the kind words!
Apr 20, 2021
They were fantastic and I did buy the car. It was a great experience and appreciate the salesman John Sargent for his hard work!! thank you!
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Apr 21, 2021
Response from current dealership:
We are so excited for you and your new car!  Thanks so much for the kind review :)
Mar 22, 2021
They called me and went over everything.
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Apr 21, 2021
Response from current dealership:
Very happy to help Paul.  Thank you for the review!
JT
Jan 25, 2021
This dealer surprisingly played the “I’m going to hold back $2000 in discounts and follow up with you the next day and offer it then“ …as opposed to giving me it at the time I inquired about this vehicle. I’ve never had this experience with the range rover/Land Rover vehicles that I currently own by any other dealer. Horrible business practice!!!!. I own 3 rovers currently, including a 2016 Lr4 RR sport, and evoque,…and was blown away with this approach! My money will be spent elsewhere.
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Jan 26, 2021
Response from current dealership:
JT, we would like to speak with you and correct any wrongs that you experienced.  Please give our JLR Manager an email or call at your convenience, I have left his information is below.  We deeply apologize for your poor experience JT.

Paul Flood
pflood@sharpecars.com
(616) 222-0533
Summer
Jan 22, 2021
Both Mike & Shawn were a great help! Very nice guys! Although I didn't end up purchasing the vehicle bc I had a finance issue with my bank I still highly recommend this business!
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Jan 24, 2021
Response from current dealership:
Thank you for the kind words Summer :)
Dec 31, 2020
Prompt with responses
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Dec 31, 2020
Response from current dealership:
Thank you kindly!
Todd
Nov 8, 2020
Nice Dealership
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Nov 9, 2020
Response from current dealership:
Thanks so much Todd!
David
Aug 7, 2020
Excellent sales young women Great job
1 of 1 people found this review helpful.
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Aug 10, 2020
Response from current dealership:
Thanks David!
JC
Jul 17, 2020
Great place
1 of 1 people found this review helpful.
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Aug 10, 2020
Response from current dealership:
Thanks JC!
May 5, 2020
Dan was very good to work with!
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May 13, 2020
Response from current dealership:
Happy to assist! Thanks for the review!
Devan
Apr 21, 2020
Shaun was a pleasure to work with! Response time was speedy and he was beyond helpful!! Highly Recommend!
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Apr 27, 2020
Response from current dealership:
Thank you Devan! Shaun and the team appreciate it!
Mark
Mar 24, 2020
I'm still shopping but their response was prompt and courteous.
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Brock
Feb 1, 2020
This team is amazing best car purchase experience ever
1 of 1 people found this review helpful.
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Feb 3, 2020
Response from current dealership:
Thank you very much Brock!
sandy
Jan 27, 2020
Car was washed and brought inside for us to look at. No pushy sales. Very friendly staff. Very quick response to my original inquiry.
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Jan 30, 2020
Response from current dealership:
Glad to have helped Sandy. Thank you for the review!
Mike
Jan 5, 2020
Great follow up
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Jan 9, 2020
Response from current dealership:
Thank you Mike!
Jan 1, 2020
Great experience and very thorough. Very happy with purchase.
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Jan 6, 2020
Response from current dealership:
Thank you very much Jeff!
Aaron
Nov 17, 2019
Anthony is dope
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Nov 18, 2019
Response from current dealership:
Agreed! Thanks Aaron.
Doug
Oct 3, 2019
Very helpful
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Nov 18, 2019
Response from current dealership:
Thank you Doug!
Sep 13, 2019
Very friendly staff & amazing car!
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Sep 17, 2019
Response from current dealership:
Thank you for the review Chrystal.
Andy
Sep 3, 2019
Good
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Sep 17, 2019
Response from current dealership:
Thanks Andy!
Jil
May 20, 2019
Easy and stress less process. We lived out of town and everything was done seamlessly. Great service and we enjoyed working with Shaun. We will definitely recommend both him and Sharpe
2 of 2 people found this review helpful.
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Sep 17, 2019
Response from current dealership:
Thank you for the kind words Jil!
May 11, 2019
Responded promptly to my questions. Was both personable and professional.
1 of 1 people found this review helpful.
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May 15, 2019
Response from current dealership:
Glad to be of assistance!  Thank you for the kind review.
May 3, 2019
Very responsive and helpful with answering any and all questions that I had.
1 of 1 people found this review helpful.
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May 15, 2019
Response from current dealership:
Glad we could help.  Thank you for the great review!
jon
Apr 20, 2019
Immediate contact...answered all my questions true professionals
1 of 1 people found this review helpful.
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May 15, 2019
Response from current dealership:
Thank you Jon!
John
Jan 28, 2019
The sales people, were good, worked with us to try and get a good rate, we were unable to get to a price point that worked, but they did help us to try and get there, and professional and courteous
2 of 4 people found this review helpful.
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Feb 19, 2019
Response from current dealership:
Thanks for the review John.  We are glad to have helped, apologies we were not able to reach your price point.  If you need anything, you know where to find us!
Jan 26, 2019
Awesome dealer experience with the best care and responsiveness in my 35 years of auto purchases. Their family spirited teamwork to get the transaction completed efficiently is superb.
2 of 3 people found this review helpful.
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Jan 27, 2019
Response from current dealership:
Thank you very much for the kind review! We are glad to hear that our family roots shined through in your experience here at the dealership.  That is our goal with every person who walks through the door.  Enjoy your new vehicle!  We are here to help along the way.
Ani
Jun 30, 2013
prompt, professional and polite responses. Fortunately found the car I wanted with a local dealer and didn't have to travel to visit this dealer.
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Jeff
Apr 21, 2013
Good follow up with a desire to answer all questions.
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glenn
Apr 13, 2013
I didn't end up buying the car, but they were very attentive and helpful, but not overbearing. I did buy a car from Sharpe some time ago, and it was a good experience.
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Joe
Apr 9, 2013
ok
0 of 1 people found this review helpful.
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Patricia
Jan 18, 2013
Excellent people and excellent service. They were terrific in every way. Would very highly recommend The Sharpe Collection.
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Steven
Dec 7, 2012
I was contacted promptly by email and my request was assigned to a sales associate. The car was ready at the door when I arrived for a test drive. All of my questions were answered in detail. I felt that I was treated professionally.
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marianne
Dec 1, 2012
great communication
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