About Us

Welcome to Ronnie Watkins Ford! We are a family-owned, family-operated Ford dealership proudly serving Alabama, Gadsden, Anniston, Birmingham and surrounding cities. Our family started this business in 1998 with 25 employees. From day one, we have committed to giving every customer in and around Calhoun, St. Clair, Marshall, Blount, and Cherokee County a no-hassle, no-haggle buying experience. We're proud of the vehicles we sell, the service we provide, but most importantly, the relationships we develop with our customers. Today, Ronnie Watkins Ford is one of the largest volume new car dealerships in the Atlanta Region. Our customer satisfaction scores in both sales and service are ranked among the highest in the nation.

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Dealer Reviews

Based on 2 reviews
All reviews are verified visits to the dealer. – Learn More
Feb 12, 2026
The experience was out of this world!
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Shaunta
Jan 12, 2026
The experience was good.
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Will
Aug 28, 2023
Responded
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20
May 16, 2023
Everyone at the dealership worked in unison to try to make our buying experience a good one. We had a few issues, but they were resolved to our satisfaction.
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Mar 18, 2023
Did a great job
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Jul 7, 2022
Smooth transaction. No issues.
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20
Apr 24, 2022
Joseph Fountain was awesome! We communicated via phone the entire process. It only took 2 days. He was informative, helpful, honest and available for me at any time.
1 of 1 people found this review helpful.
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May 26, 2021
Perferct.
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May 1, 2021
There for you
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Dec 31, 2020
Immediate response
0 of 1 people found this review helpful.
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Oct 15, 2020
Chris was very responsive. Unfortunately the car needed a repair so the price went up.
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Melissa
May 13, 2020
Perfect dealings! Great price, even drown the car two hours to me! Highly recommended.
1 of 1 people found this review helpful.
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Shaquaria
Oct 9, 2019
awesome
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Sep 23, 2019
Friendly.
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Larinda
Jun 18, 2019
Bought a 2016 Jeep Patriot from them!
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Calvin
May 17, 2019
Great guy up front on ever detail work with me on everything i was needed hold vehicle for me great place with great understanding people thank you for all you done
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Apr 5, 2019
Excellent communication
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Mar 14, 2019
Very professional and willing to whatever they can to help with my vehicle buying experience.
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Mar 5, 2019
Sales person did a great job.......Jeep just not what I wanted
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Feb 2, 2019
Dealer responded minutes after I inquired about the vehicle. Ready to answer questions that I might have.
1 of 1 people found this review helpful.
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Mike
Jan 11, 2019
They got back with me said was sold.
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Angela
Nov 25, 2018
Very informative.
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Matt
Nov 20, 2018
Answered the question
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John
Nov 9, 2018
Very friendly professional people
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Don
Oct 25, 2018
They timely answered my questions honestly
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Oct 3, 2018
I have not bought anything yet so I can not comment on the buying experience but they have been great on trying to help us find something
1 of 1 people found this review helpful.
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Ron
May 27, 2018
My wife and I purchased the 2015 Expedition Ltd we viewed on line. It was as described and the dealer contacted us immediately. It was a Saturday morning and the vehicle was in for detailing so pictures were not yet available. Jacob the GM walked the vehicle in the shop and gave us all the condition specifics over the phone. We drove out that afternoon they greeted us outside and had the vehicle detail completed and ready for our inspection and test drive. Mike the salesperson took good care of us and helped get it into our budget, value our trade, arrange the financing and optional extended warranty packages. There was no hassle or pressure and it was a quick efficient process that focused on building a long term relationship and follow up service. We would highly recommend Ronnie Watkins Ford for sales and or service. We now have a 2013 F350 Lariat and a 2015 Expedition Ltd. Ronnie Watkins will be performing all our future service and we will definitely return to them in a few years before retirement for trade on newer vehicles.
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Gregory
May 18, 2018
Fast courteous response with all requests information.
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Stacie
Feb 9, 2018
Contacted me by email and phone. Professional.
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Warren
Nov 18, 2017
Responded quickly.
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Nov 16, 2017
Quick response and excellent communication will be on my list to buy from!
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Aug 4, 2017
While still not very fast to contact me, they were faster than other dealerships. Most importantly, they were willing to negotiate on price. I got a good car for a reasonable price.
2 of 2 people found this review helpful.
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Jul 25, 2017
i had a great buying experience here.
1 of 1 people found this review helpful.
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james
Jan 24, 2017
Answered all questions Very helpful
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jalisa
Jan 4, 2017
Very professional, honest, and loyal to customers. Great experience.
2 of 2 people found this review helpful.
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Hidenori
Sep 4, 2015
They're greatest shop.
1 of 1 people found this review helpful.
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Terry
Apr 18, 2015
Quoted a price on Friday, we were traveling to Gadsden which is approx 100 miles from our home on Saturday and salesman called back and changed quoted price - raising the price almost $1,500. Needless to say we went to Lynn Layton Chevrolet and purchased a 2015 Silverado..
1 of 1 people found this review helpful.
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Nancy
Feb 20, 2015
I knew exactly what I wanted. They had it for the best price. I will definately go back there to buy my next car.
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Erin
Jan 13, 2014
The dealer did not respond quickly to requests for information and their pricing was above Blue Book value.
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Paula
Jan 28, 2013
Dealership was top notch! Friendly, helpful, accommodating! Bought the car we went to look! Very pleased with every aspect and our salesman, Chris Browning, was wonderfu.
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katie
Jan 17, 2013
I bought an Acura Mdx from Chris Browning, he was great! My husband and I drove down from Nashville, there were a few issues that came up, but he kept us very informed, and was very fair. I got a great deal on a car, and would not think twice about driving 7 hour round trip to buy another one! Ask for Chris you won't be disappointed!
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