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Mazda Lakeland
About Us
Buy Smart — Be Happy® Finally. A Better Way To Buy A Car. Our Best Price First, Pure and Simple® We price our cars, not our Customers®. Our Best Price is clearly marked on every vehicle, saving you time and money by taking the stress of negotiating out of the car buying experience. Commission Free Sales We don’t work on commission, our goal is to help you purchase the right car. Money Back Guarantee You can’t buy the wrong car. Exchange or return your vehicle within 5-days / 300-miles for a full refund.
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Today 9:00 AM - 7:00 PM (Closed now)
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4317 US Highway 98 South
Lakeland, FL 33812
Our Amenities
- Free Wi-Fi
- Online Service Scheduling
- Genuine OEM Parts
- Extended Hours
- Complimentary Mulit-Point Inspection
- Business Workstations
- Magazines
- Express Service Department
- Saturday Service Hours
- Loaner Cars Available
- Parts & Gear Boutique
- Vending machines
- Comfortable Waiting Area
- Courtesy Transportation Shuttle
- Complimentary Beverage & Coffee Bar
- Certified Technicians
- State-of-the-art Facility
- ChargePoint charger
Media
Service Info
Service Hours
Dealer Reviews
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They contact me before the dealership open. I told them I had some credit issues they said no problem we can help once they ran my credit never got a call or text back. I had to text back to find out what was going on. Poor customer service. No other car was offered to try to help me. Thanks for nothing
Feb 11, 2026
Response from current dealership:
Frank, thank you for taking the time to share your feedback about your experience with Mazda Lakeland. We are truly sorry to hear you felt there was a lack of follow-up. That is not the level of communication or service we aim to provide. Our goal is always to be transparent and responsive, especially when assisting customers with unique situations.
We would appreciate the opportunity to review what happened and see if there's anything we can do to improve your experience. Please reach out to us directly at the dealership and ask for Austin or Mike.
We truly value every customer and ta
More ...
We would appreciate the opportunity to review what happened and see if there's anything we can do to improve your experience. Please reach out to us directly at the dealership and ask for Austin or Mike.
We truly value every customer and ta
Best car buying experience I've ever had!!! Everyone extremely pleasant and helpful. Tonya was my sales lady. Extremely nice, helpful, knowledgeable. I recommend going here for a great deal and experience
Oct 21, 2025
Response from current dealership:
Thanks so much for sharing your experience! We're thrilled to hear that your car buying journey was the best you've ever had. Tonya will be delighted to know her kindness, expertise, and helpfulness made such a strong impression. We’re proud to have a team that makes every customer feel welcome and supported. Enjoy your new ride, and thank you for recommending us!
Show older dealer reviews 44
Very nice salesman and manager however no flexibility at all with pricing which is unusual in the car buying experience was not able to buy the car
Sep 30, 2019
Response from current dealership:
Thank you for the opportunity to earn your business. We are glad to hear you enjoyed working with our commission-free staff. As one of our Buy Smart – Be Happy® promises, we mark every vehicle with our best price first, pure and simple. We do this to take the stress of negotiating out of the car-buying process. We are so confident in our pricing that we also offer a market-leading 5 day/300 mile money back guarantee. If you have any questions about this or any of our other promises, call our general manager Sophia Justiz at 863-274-7240.
Jul 14, 2019
From start to finish, took only an hour. Test drive and all. They had the vehicle pulled up when we arrived. Could not have been happier with the vehicle and my experience there.
Jul 15, 2019
Response from current dealership:
Thank you, Harry. We are glad to hear you were satisfied with your experience. Enjoy your new car!
Jun 16, 2019
I was happy when I told them I was just browsing for now because I was going out of town for 2
weeks they were good with that and did not harass me. They just emailed me a bit more info and
a video since I could not get there and left things up to me to contact them when I was ready to
continue with the process.
Some places are very annoying but this place was GREAT!!
Jun 17, 2019
Response from current dealership:
Thank you Christine for the great review. We hope to earn your business when the time is right, and we will do our best to make the whole process pressure-free.
Apr 7, 2019
Everyone at the dealership was honest and professional. We were given the time to consider choices, the
salesman answered questions and offered advice, but was not at all pushy or high pressure.
I believe they have a high quality product, and personnel to match!
Apr 11, 2019
Response from current dealership:
Thank you Terry for the great review. We are glad to hear that our staff met your expectations. Enjoy your new car!
Mar 27, 2019
Positive experience. Was contacted quickly with all details.
Apr 11, 2019
Response from current dealership:
Thank you Mervyn for your business and for leaving us a 5-star review. We are glad we were able to help.
Mar 19, 2019
They have emailed me everyday for the last 3 weeks even after I told them I was no longer interested in the vehicle. They won’t come down on the price at all even though it has been on the lot for almost 3 months
Mar 21, 2019
Response from current dealership:
Thank you Chris for the opportunity to earn your business. We mark every vehicle with our best price first, pure and simple, to take the stress of negotiating out of the car buying process. We have a team that rigorously shops the local market to arrive at these prices. If you have any questions about this, feel free to reach out. We will be sure to note that you would not like to receive further email correspondence. We do hope you will consider buying from us in the future
Jan 9, 2019
Got a good geal!!!
Feb 26, 2019
Response from current dealership:
Thank you Andrew for your business and for the 5-star review.
Sep 10, 2018
What an amazing experience buying this car from Mazda. I was approved within 30 minutes, the staff was great, knowledgeable and proficient with all of my paperwork. My credit is not that good but have been working on rebuilding it, but they were able to get me approved through Capital One Bank. I was approved for the payments I wanted with gap insurance and an extended warranty. I am in love with my new car...when it’s time to trade...if I decide to trade I’m going to them and get me a new Mazda 6.
Love CarGurus
not pleased with my experience, I felt that making money was more
important to your dealership, then customer satisfaction, I feel if a
customer is paying cash for a car the out the door price should not
be $2,300 above your already top end listing price.
Apr 27, 2018
Response from current dealership:
We apologize if your experience with our Ed Morse team was negative to you in any way. Please reach out to Sean Manhertz, Sales Manager, at 863-274-7240 to provide further details on your experience. Ed Morse Corporate Office
Apr 19, 2018
Response from current dealership:
We are pleased to hear about your excellent experience, thanks for sharing!
Ed Morse Corporate Offices
Ed Morse Corporate Offices
Feb 16, 2018
Car was sold shortly after I contacted them , but they were very nice and understanding and said to keep them in mind for future cars.
Feb 19, 2018
Response from current dealership:
Thank you for sharing your experience! Ed Morse Corporate Offices
Jan 30, 2018
Got a quick response to my inquiry.
Feb 1, 2018
Response from current dealership:
Thank you for sharing your experience!
Ed Morse Corporate Offices
Ed Morse Corporate Offices
Jan 26, 2018
very helpful and quick to get the information I wanted. Did not end up buying the car but they were very good to deal with.
Dave
Jan 29, 2018
Response from current dealership:
We are happy to hear about your helpful experience, thank you for sharing!
Ed Morse Corporate Offices
Ed Morse Corporate Offices
Jan 26, 2018
Wonderful speedy response. Very helpful.
Jan 29, 2018
Response from current dealership:
We are happy to hear about your experience, thank you for sharing!
Ed Morse Corporate Offices
Ed Morse Corporate Offices
Nov 28, 2017
Response from current dealership:
We apologize if your experience with our Ed Morse team was negative in any way. Please reach out to Sean Manhertz, Sales Manager, at 863-274-7240. Ed Morse Corporate Office
Oct 30, 2017
Vetry pleasant and professional, almost seemed like I was talking to a close relative that was honest with me.
Lorn
Oct 31, 2017
Response from current dealership:
Thank you for sharing your professional purchasing experience!
Ed Morse Corporate Offices
Ed Morse Corporate Offices
Sep 3, 2017
Quick call back, very friendly,helpful, professional
Sep 5, 2017
Response from current dealership:
Carlos,
Thank you for sharing your quick experience!
Ed Morse Corporate Offices
Thank you for sharing your quick experience!
Ed Morse Corporate Offices
The price listed on car gurus was correct. The dealer experience was very
good. Travis was great. I would send anyone to him. Curt and the other staff
were very friendly, and helpful.
May 23, 2017
Response from current dealership:
Tj,
Thank you for sharing your great experience!
Ed Morse Corporate Offices
Thank you for sharing your great experience!
Ed Morse Corporate Offices
May 5, 2017
I would never speak good about any dealer but I would have to take my hat off and said ed Morse you guys did it for me ... wow I couldn't ask for a better treatment then what you guys gave us .. You guys went the extra mile for us ... It was awesome going to buy one of the least expensive model to walking out with grand touring ... I want to thank you guys one more time awesome job
May 8, 2017
Response from current dealership:
Thank you for sharing your awesome purchasing experience with our Ed Morse Mazda Lakeland team! Welcome to the Ed Morse Family!
Mar 20, 2017
Response from current dealership:
Thank you for your review!
Ed Morse Corporate Offices
Ed Morse Corporate Offices
Dec 2, 2016
Good experience. Just did not buy car.
Dec 5, 2016
Response from current dealership:
Thank you for sharing your good experience with our Ed Morse Mazda Lakeland Team Doug!
Ed Morse Corporate Offices
Ed Morse Corporate Offices
Nov 5, 2016
Ed Morse was quick and consistent in responding, I bought a Miata from a Jacksonville FL dealer.
Nov 7, 2016
Response from current dealership:
Ernie,
Thank you for sharing your review regarding our Ed Morse Mazda Lakeland location!
Ed Morse Corporate Offices
Thank you for sharing your review regarding our Ed Morse Mazda Lakeland location!
Ed Morse Corporate Offices
Everyone at the dealership was professional, not pushy and very helpful. There were no games, only sincerity. I highly recommend Russell Monroe.
Nov 7, 2016
Response from current dealership:
Thank you for sharing your experience with us at our Ed Morse Mazda Lakeland location! We are happy to hear that Russell and our team were professional and helpful.
Ed Morse Corporate Offices
Ed Morse Corporate Offices
Oct 30, 2016
Good dealer.
Oct 31, 2016
Response from current dealership:
Thank you Chris for your review!
Ed Morse Corporate Offices
Ed Morse Corporate Offices
Aug 25, 2016
good not pushy
May 9, 2016
Great customer service and attention to detail
Apr 17, 2016
Annoying, told these people I already
bought a car and they are still bothering
me 2 months later
Apr 20, 2016
Response from current dealership:
Kimberly,
We would be happy to remove you from our mailing list if you are not interested in our services. Please provide us with your last name or e-mail address so that we can locate your customer account. Thank you.
We would be happy to remove you from our mailing list if you are not interested in our services. Please provide us with your last name or e-mail address so that we can locate your customer account. Thank you.
Feb 29, 2016
No pressure, treated me with respect.
Good pricing.
Dec 31, 2015
Very quick response. Vehicle better than described. Very
professional sales person. Highly recommended.
Dec 26, 2015
Too many people involved in
evaluating Internet offers. Very
slow response. But the sales staff
were polite and not pushy. Lots to
be said for that.
Dec 13, 2015
I was out of town for a while so I did not answer my home number then I later contacted them through email and gave them a cell number which they never called. I did not receive more email after the second acknowledgement that they had received my mail and would contact me.
Aug 10, 2015
Car details were incorrect as to model and equipw. I was ready to buy, sight
unseen as I live 3 hours away. They admitted the mistake, caused by a contract
service they use for online postings but I feel management at the dealership
has a responsibility to ensure accurate information.
Aug 3, 2015
The car was so good, JUST one week. then we have to repair coils,
cables, tune up. Just one week. We bougt a 2002 Ford Taurus.
Jul 8, 2015
I was treated very well and with accurate information.
Apr 30, 2015
Without a doubt, one of the best car buying experiences of my life. An amazing team of true professionals who car about the customer first. No bait and switch BS here, they are first rate from begining to end. Best thing i can say is that when i need another car i will go to them first as well as telling everyone i know to do the same.
Gordon L.
Apr 26, 2015
Salesman was fine, manager was a jerk. They lost my business because of him.
Mar 13, 2015
Replied quickly, but the car was already sold. Called me back later when a similar vehicle became available at one of their other locations, but the deal wasn't as good.
Dec 5, 2014
Love it
Jun 25, 2014
Good follow up to my inquiry
May 14, 2014
Their internet specialist was friendly and knowledgeable. He contacted me quickly and was willing to go the extra mile to match my quotes from other dealers and secure a car from his other dealership to fulfill my order.
Dec 14, 2013
Dealers called and followed up
but I already had my eye set on
the other call
Oct 6, 2013
Excellent response, explanation, data, car-orientation and personal attention through purchase of the car. Furthermore, Mr. Burton and other staff were completely honest and helpful.