About Us

The team at Ira Ford Auburn would like to welcome you to our dealership in Auburn, where we’re confident you’ll find the vehicles you’re looking for at a price you can afford. Come and check out our full selection of new Ford vehicles, or get a great deal on a reliable pre-owned model. No matter which vehicle you decide on, our professional finance team will help you get settled with a competitive financing or lease plan.

Our Amenities

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Service Info

Service Hours

Dealer Reviews

Based on 6 reviews
All reviews are verified visits to the dealer. – Learn More
Gayle
Oct 12, 2025
Venza was listed in their description as having 8,000 miles and one driver., no accidents. When they sent me Car Fax report, there were two owners and mileage was 49,843 with one accident. Very dishonest.
1 of 1 people found this review helpful.
Is this helpful? Yes | No
Oct 17, 2025
Response from current dealership:
We sincerely apologize for the confusion regarding the vehicle listing. The mileage displayed was the result of internal miscommunication- it was the never our intention to mislead anyone, and we've corrected the issue as soon as it was brought to our attention. Regarding accident history, we don't list that information ourselves; we always encourage customers to review the free vehicle history report that's provided with every listing for full transparency.
 
We understand how frustrating this situation must have been and would appreciate the opportunity to speak with you directly to m
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Jun 4, 2025
Dealer contacted me within 24 hours
Is this review helpful? Yes | No
Jun 9, 2025
Response from current dealership:
Hi Paul, thank you for sharing your positive experience! Please let us know if there is anything else we can do for you; we are more than happy to help!
Joe
Feb 14, 2025
Was treated very well, the sales man was very good about what he did to get things done for me!! All the people that worked there was very good in advising me
Is this review helpful? Yes | No
Feb 19, 2025
Response from current dealership:
Hello Joe, thank you for sharing your positive experience! We are always more than happy to assist you if anything else comes up. Take care!
Oct 24, 2024
Text two or three times asked the question via text. Never got an answer. Four days later I got a phone call. In the meantime I purchased Truck somewhere else never recommend them
Is this review helpful? Yes | No
Oct 30, 2024
Response from current dealership:
Randy,
We deeply apologize for the communication breakdown and missed opportunity.  This is not the level of service we expect our customers to receive. We appreciate you bringing this to our attention and will use this feedback to improve our processes. Thank you for considering Ira Ford Auburn.

Shawnee Wandless
General Manager
swandless@irafordauburn.com
Sep 25, 2024
Excellent
Is this review helpful? Yes | No
Sep 25, 2024
Response from current dealership:
Thank you for the kind words David! We are very happy to hear that we were able to provide you with an enjoyable experience!
Jul 17, 2024
Judging by the reviews, this dealer is famous for there “the car is yours” bs, then after you show up for your appointment you get hit with the “sorry car was sold earlier. Wasted a day of work, drove over an hour, was told i would be the first one to see the car “your name is on it”. All BS. Very unprofessional. Did not even have the courtesy to call and say the car had been sold. Appointments seem to be pointless, you will have better luck just showing up as soon as you find a car you like. What ever sales rep sold the car before my appointment can go to hell. HONOR THE APPOINTMENTS, people sacrifice time and money to make it to them!!
Is this review helpful? Yes | No
Jul 18, 2024
Response from current dealership:
Thank you for your feedback about this inconvenience you experienced because that should not have happened. I need to use your case as a learning opportunity, so we can fix the issue in the future. Could you please contact me?
Shawnee Wandless, General Manager
978-549-3482
Tim
Feb 21, 2024
Fast response -
Is this review helpful? Yes | No
Feb 24, 2024
Response from current dealership:
We are thrilled to hear that you had a responsive experience!  Our ultimate goal is your satisfaction!  We appreciate your business.  We look forward to assisting you in the future.
Jan 5, 2024
Best experience buying a car. I highly recommend Ira Ford of Auburn. Our Sales Manager is Kyle, professional, super knowledgeable and a pleasure to work with. No pressure at all.
Is this review helpful? Yes | No
Jan 9, 2024
Response from current dealership:
Congratulations on your new vehicle!  We are thrilled that Kyle provided you with the best sales experience. Our ultimate goal is your satisfaction!  We look forward to assisting you in the future.
Joan
Dec 27, 2023
Very good service
Is this review helpful? Yes | No
Dec 29, 2023
Response from current dealership:
Thank you for your visit, Joan!
20
Nov 22, 2023
Staff pleasant and attentive to my needs; bottom line, I found another dealership and vehicle to purchase that worked out better for me.
Is this review helpful? Yes | No
Nov 28, 2023
Response from current dealership:
Thank you for taking the time to leave us a review! We look forward to your business with us again!
Sep 10, 2023
Contacted me consistently but unfortunately I found something somewhere else
Is this review helpful? Yes | No
Sep 13, 2023
Response from current dealership:
Thank you for taking the time to leave us Five Stars!  We look forward to the pleasure of your business in the future!
Aug 4, 2023
After a week of discussions about some minor rust repair I decided to buy the car. Called the salesman @ 8:30am and told him I would be there in the afternoon to buy the car. I was told “my name was on it”. I live about an hour away in CT and while driving to the dealership about halfway I got the call that the vehicle was sold. Earlier in the day I offered to give a deposit over the phone but was told that they don’t do that. I understand first come, first served but that was not what I was told. I was told the car was mine. Dealership is nice, salesman friendly but when it comes down to it I guess cash is king here. This was the last day of the month, not sure if that has anything to do with it.
Is this review helpful? Yes | No
Aug 10, 2023
Response from current dealership:
Thank you for your feedback, please know that we are looking into your concerns and will reply back to you soon.
Patrice
Jul 20, 2023
Very nice
Is this review helpful? Yes | No
Jul 24, 2023
Response from current dealership:
We are thrilled that you had a pleasant visit!
Jul 14, 2023
Great place to buy a car. Customer service is outstanding.
Is this review helpful? Yes | No
Jul 18, 2023
Response from current dealership:
Thank you for being our customer, we appreciate your kind words!
Apr 27, 2023
Dealer was responsive and helpful
Is this review helpful? Yes | No
Jun 22, 2023
Response from current dealership:
Thank you for being our customer, we appreciate your kind words!
Apr 13, 2023
Our salesman Ryan was very nice and informative. I would recommend people to buy at this dealer.
Is this review helpful? Yes | No
Apr 16, 2023
Response from current dealership:
Thank you again for taking the time to let us know how we did. We hope you have a great day!
Mar 16, 2023
Andrew and Pete were very professional and were willing to work with me.
Is this review helpful? Yes | No
Mar 18, 2023
Response from current dealership:
Thank you for your kind words for our staff, we appreciate it!
Tracie
Feb 5, 2023
Over all great! Honest not pressure-some and didn’t expect us to spend hours there.
1 of 1 people found this review helpful.
Is this helpful? Yes | No
Feb 10, 2023
Response from current dealership:
Thank you for being our customer, we appreciate your kind words, Tracie!
Oct 12, 2022
Great dealership & transparent about everything. They are true salesman so be mentally ready when you walk in there.
1 of 1 people found this review helpful.
Is this helpful? Yes | No
Oct 13, 2022
Response from current dealership:
Thank you for the review, Byron! We are very happy to hear that our team treated you well and was able to help you with your shopping experience.
Sep 7, 2022
Very good but sold car before I could get it done.
1 of 1 people found this review helpful.
Is this helpful? Yes | No
Sep 8, 2022
Response from current dealership:
Thank you for taking the time to leave us a review, Stewart. We hope to see you in the future.
Yonatan
Jun 13, 2022
Definitely showed that the customer service is in high priority. Pete is a great guy
1 of 1 people found this review helpful.
Is this helpful? Yes | No
Jun 17, 2022
Response from current dealership:
Thank you for your thoughtful review, Yonatan. We're glad to hear you had such an outstanding experience working with Pete. We thank you for your business and look forward to your next visit!
Dave
May 12, 2022
Great
1 of 1 people found this review helpful.
Is this helpful? Yes | No
May 19, 2022
Response from current dealership:
Thank you for your positive review, Dave! We appreciate your business.
Mar 23, 2022
Great Communication and didn't pressure me when I let them know I was still browsing!
1 of 1 people found this review helpful.
Is this helpful? Yes | No
Mar 29, 2022
Response from current dealership:
Thank you for the review, Shylo! We are very happy to hear that our team treated you well and was able to help you with your shopping experience.
20
Feb 17, 2022
the staff was very helpfull but couldnt test drive the GMC cause iam to far away from the dealer.
1 of 1 people found this review helpful.
Is this helpful? Yes | No
Feb 18, 2022
Response from current dealership:
Thank you for the kind words for our staff. Please let us know if we can ever assist you in the future.
Feb 15, 2022
Great
1 of 1 people found this review helpful.
Is this helpful? Yes | No
Feb 16, 2022
Response from current dealership:
Thank you for your positive review! We appreciate your business.
bobiani
Jul 16, 2021
The Sales Dept was awesome, if you are need a car or truck, stop in to see Dave Haynes, he is willing, ready to assist you. My experience was awesome and this is the third time that I have purchased with Prime Ford Auburn.The service is top notched. He paid attention to what I was asking for and did not rush me, I felt totally in control. The customer service that he provided is not often heart felt today and that is too bad. He cared about the customer, that is us, we the people. I went in and left very satisfied. Thank you Dave for GREAT SERVICE!
3 of 3 people found this review helpful.
Is this helpful? Yes | No
Jul 19, 2021
Response from current dealership:
Your review fills us with pride! Thank you for taking the time to share your experience so others can see what it's like to be a guest at Prime Ford Auburn! We're delighted to learn that you had a successful visit, courtesy of Dave. Customer satisfaction is a top priority for us and we'll go to great lengths to ensure that. Enjoy your new ride and have a great day!
Jul 14, 2021
Drove over an hour and a half just to be told the car that I specifically called and scheduled test drive for had been sold “that morning”. Completely wasted an entire night after a 9 hour work day.
2 of 2 people found this review helpful.
Is this helpful? Yes | No
Jul 19, 2021
Response from current dealership:
Jacqui - I am very sorry to hear about the poor communication on our end, and for the inconvenience this caused. I will discuss this with my team in order to ensure that we avoid similar occurrences in the future. If there is anything I can do to assist you from here on out, please don't hesitate to give me a call. Thank you, Michael Nicoletti - General Manager - 774-450-1541
Jayne
Jun 20, 2021
the car was sold as I was talking to the finance guy Ryan, but he was very nice and I would have bought a car here if they had had the one I was looking for.
1 of 1 people found this review helpful.
Is this helpful? Yes | No
Jun 21, 2021
Response from current dealership:
Jayne - Thank you for the great review! We are thrilled to hear that you had such an enjoyable experience working with Ryan and the Prime Ford Auburn team. Drive safely, and please do not hesitate to reach out if there is anything more we can do to assist with your car search!
Mona
Jun 5, 2021
It was good
1 of 1 people found this review helpful.
Is this helpful? Yes | No
Jun 7, 2021
Response from current dealership:
Thank you for the kind feedback, Mona! We hope to work with you again at Prime Ford Auburn!
Daniel
Apr 30, 2021
Great response and very willing to accommodate any requests.
Is this review helpful? Yes | No
May 3, 2021
Response from current dealership:
Daniel, thank you for the review! We are pleased to hear that our team provided the communicative and accommodating service we strive for at Prime Ford Auburn, and we hope to work with you again sometime!
Jenn
Apr 11, 2021
Gene Rice was extremely helpful when I walked into the dealership showroom. After determining what I was looking for he brought the clean car right up. My initial test drive was very short and he offered the car the next day for my trip to Connecticutt. There was absolutely no pressure when I brought the car back. I was very glad he was available when I walked into the showroom, although all staff were friendly. I know if I have any questions or issues going forward Gene will be there to help me. I would definitely recommend contacting Gene for your car buying experience. He made it as smooth and painless as possible.
1 of 2 people found this review helpful.
Is this helpful? Yes | No
Apr 12, 2021
Response from current dealership:
Thank you for taking the time to review us, Jenn! We appreciate your support and are happy to hear that Gene went the extra mile to assist with your purchase. Drive safely in your new vehicle, and congratulations! We hope to see you back at Prime Ford Auburn down the road!
Mark
Mar 17, 2021
Great experience. Andy was very good and answered all my questions.
Is this review helpful? Yes | No
Mar 18, 2021
Response from current dealership:
Mark, thank you for taking the time to share your positive review of Andy and Prime Ford Auburn!  We wish you many safe and happy miles ahead.  
Mar 15, 2021
The salesperson Andy was no stress, knowledgeable and very easy to deal with. No high pressure sales tactics, just a follow up call. I haven't kicked them out of the running yet and I still may purchase my car there, I'm just test driving one more before making my final decision. If your looking for a no nonsense dealer, go see Andy at Prime Auburn!
1 of 1 people found this review helpful.
Is this helpful? Yes | No
Mar 16, 2021
Response from current dealership:
We really appreciate you taking the time to share your positive experience with Andy.  Your business is important to us and we are happy to hear that you have been so well taken care of during the car-shopping process.  If there is anything else we can do to assist you, our team is always here to help.  Thank you from all of us at Prime Ford Auburn!
p
Mar 9, 2021
Not responsive. Difficult to communicate with. Phone calls and emails were very slow to be returned. This resulted in the car being sold as we were on our way over to look at it.
1 of 1 people found this review helpful.
Is this helpful? Yes | No
Mar 10, 2021
Response from current dealership:
As you can imagine, this feedback is disappointing to read.  Our goal is to provide efficient, attentive service to each and every guest, so I apologize for the slow communication on our end.  I will share your feedback with the team so that we can work on a more streamlined process in the future.  If there is anything I can do to improve your experience going forward, I would be more than happy to speak with you directly.  Thank you, Michael Nicoletti - General Manager - 774-450-1541.
Dan
Feb 21, 2021
Dealer was responsive and pleasant however they did not honor the involved trade in appraisal they had me complete with pictures, etc. that was supposedly guaranteed and the reason I traveled an hour and a half to this location.
1 of 1 people found this review helpful.
Is this helpful? Yes | No
Feb 22, 2021
Response from current dealership:
Dan - it is never our intention to mislead a guest and I sincerely apologize if you experienced any inconvenience. There may have been a miscommunication among my team and I will be sure to discuss these concerns with them. If you would like to speak further, please don't hesitate to call. Thank you,
Michael Nicoletti - General Manager - 774-450-1541
Feb 15, 2021
Great place! Very friendly and helpful. No hassle, fast process. The car was ready for a test drive when I got there. It took less than an hour to get all the paperwork signed and ready to go. During the final inspection, a problem was found. They fixed it, and even delivered the car to me after.
Is this review helpful? Yes | No
Feb 16, 2021
Response from current dealership:
Thank you for taking the time to leave us a review! We couldn't be happier to hear that you had a great experience working with our team at Prime Ford Auburn, and we hope that you continue to enjoy your newly purchased vehicle!
Jan 23, 2021
Very good experinece!
Is this review helpful? Yes | No
Jan 25, 2021
Response from current dealership:
We appreciate the fantastic review of Prime Ford Auburn!
Jan 17, 2021
Very responsive and helpful. Had questions and responded quickly by email. Though i did not end up purchasing from them i would recommend based on my initial interaction. I would purchase from them in the future. Thank you.
Is this review helpful? Yes | No
Jan 18, 2021
Response from current dealership:
Your endorsement means the world to us! Thanks for this lovely review of Prime Ford Auburn. While we couldn't do business this time around, we also enjoyed working with you, and hope to see you again down the road!
Chuck
Jan 1, 2021
Excellent from start to finish. Pete Mathieu was an accommodating and helpful salesman.
Is this review helpful? Yes | No
Jan 4, 2021
Response from current dealership:
Chuck, we're so glad to hear that Pete delivered an exceptional experience! Thank you for your confidence in Prime Ford Auburn!
Matthew
Dec 7, 2020
It was a tremendous experience. Most of the process was done online with a virtual tour, then when we went in it was very quick. Best experience ever buying a car.
1 of 1 people found this review helpful.
Is this helpful? Yes | No
Dec 7, 2020
Response from current dealership:
Matthew - thank you for posting about your experience. At Prime Ford Auburn, we strive to deliver a seamless and enjoyable sales process and I am glad that came true for you!
Steve
Dec 5, 2020
Everything went great. Only reason for 4 stars out of 5 was because of the sales staff’s initial phone conversation with me was not very friendly, almost as if he didn’t want to sell the vehicle.
Is this review helpful? Yes | No
Dec 7, 2020
Response from current dealership:
Steve - We appreciate this feedback and are grateful that you would allow us another chance to earn your business. Thank you for shopping at Prime Ford Auburn!
Traci
Nov 7, 2020
Prime Ford was very responsive and are pleasant to deal with.
Is this review helpful? Yes | No
Nov 9, 2020
Response from current dealership:
Thank you for your confidence in Prime Ford Auburn, Traci!
Aug 16, 2020
We bought this truck from Prime Auburn. Dave was wonderful, we had to wait a few days to get our truck. We had to wait for a safety inspection. they found the front brakes needed to be repaired so we waited from them to complete our front brakes and another problem. Our 2001 Ford Expedition was owned by my brother-in-law for two years, we flew down to Florida and drove the truck back to MASS. We owned it from 2003 until this week. We were going to have to spend another 1,300.00 on truck repairs so I decided we kept putting money into it and that was the last time. We might sell our truck for 1500 to 3000. We have brand new tires on it, only 2 months old. My husband and I are very excited about our new vehicle. I know it is a 2013 but the one car owner took care if it. We bought the 3 years extended warranty plan.
Is this review helpful? Yes | No
Aug 17, 2020
Response from current dealership:
Thank you for sharing positive feedback about your recent purchase experience! We appreciate your patience throughout this process and are glad to hear that you and your husband are excited about your new-to-you ride. All of us at Prime Ford Auburn are grateful for your business and we look forward to our continued relationship.
Jun 29, 2020
Salesman was a real straight shooter. Didn’t meet but seemed like a good egg.
1 of 1 people found this review helpful.
Is this helpful? Yes | No
Jul 1, 2020
Response from current dealership:
Thank you for taking the time to share this feedback! If there is anything else we can do to assist you, please let us know.
Emily
Jun 17, 2020
Helpful salesman who followed up with new models that came in that matched under my search; however, some auction cars seemed like problems. Friendly/professional dealership just do your research into any potential vehicle with CarFax
Is this review helpful? Yes | No
Jun 17, 2020
Response from current dealership:
Thank you for reviewing us, Emily. We hope that we get the opportunity to work with you in the future!
Razi
Jun 8, 2020
Excellent and professional
Is this review helpful? Yes | No
Jun 10, 2020
Response from current dealership:
Thank you for the 5-star review! We hope to see you again sometime here at Prime Ford Auburn.
May 28, 2020
Great dealership, was in and out with my new truck in less than two hours!
Is this review helpful? Yes | No
Jun 1, 2020
Response from current dealership:
It's wonderful to hear that you got into your new truck in a timely manner! Thank you for shopping with us at Prime Ford Auburn.
May 28, 2020
Very helpful! I wish I was a bit closer to them but great responses & good vehicle knowledge
Is this review helpful? Yes | No
Jun 1, 2020
Response from current dealership:
Thank you so much for the great feedback about our customer service!
Alfred
May 19, 2020
Brian the finance manager was fantastic. The Sales person was very helpful.
Is this review helpful? Yes | No
May 25, 2020
Response from current dealership:
Thank you so much, Alfred! All of us at Prime Ford Auburn are grateful to have you as a customer.
Alan
May 18, 2020
Very desogornize... Never call me back.. Shame on you guys..
1 of 1 people found this review helpful.
Is this helpful? Yes | No
May 26, 2020
Response from current dealership:
Alan - I sincerely apologize for the lack of communication on our end. Unfortunately, I am unable to find your contact information based on this review, but I would be more than willing to speak with you about your concerns. Please don't hesitate to give me a call.
Thank you,
Chris Aliberti - General Manager - 774-450-1542
Apr 10, 2020
Very positive
Is this review helpful? Yes | No
Apr 13, 2020
Response from current dealership:
Thank you for the five-star review, Thomas!
Peter
Apr 8, 2020
In the process of putting a deal together on a vehicle. Straight forward and very honest place to purchase from so far .
Is this review helpful? Yes | No
Apr 9, 2020
Response from current dealership:
Thank you for your review, Peter. We're glad to hear that everything is going smoothly and we hope that you enjoy your new ride!
Ebimael
Mar 3, 2020
They contact me right away. Very satisfied.
Is this review helpful? Yes | No
Mar 9, 2020
Response from current dealership:
Thank you for the reviews, Ebimael! We're delighted you received 5-star customer service from our Prime Ford Auburn team!
Country mouse
Feb 24, 2020
They were upfront, friendly, easy to deal with! Had the car pulled up and marked “not for sale” upon my arrival to test drive it and look it over.
Is this review helpful? Yes | No
Feb 27, 2020
Response from current dealership:
5-star reviews always brighten our day! Thank you so much for taking the time to share your experience so that others can see what it's like to be a guest here at Prime Ford Auburn. We appreciate your support and we hope to work with you again in the future!
Ryan
Feb 19, 2020
Great group of people and very nice
1 of 1 people found this review helpful.
Is this helpful? Yes | No
Feb 20, 2020
Response from current dealership:
A huge thanks for the great review from all of us here at Prime Ford Auburn! Customer service is our top priority and we're proud to have delivered a 5-star experience for you, Ryan!
Feb 18, 2020
Everyone was very helpful even though I didn't purchase from them.
1 of 1 people found this review helpful.
Is this helpful? Yes | No
Feb 20, 2020
Response from current dealership:
Chris, thank you for the review! Even if we couldn't make a deal happen this time, we are grateful that we got the chance to work with you here at Prime Ford Auburn, and we hope to see you again sometime!
Feb 11, 2020
Fast & friendly no pressure. Bill was great to deal with.
1 of 1 people found this review helpful.
Is this helpful? Yes | No
Feb 14, 2020
Response from current dealership:
Jimmy, thanks for taking the time to share your five-star experience with Bill at Prime Ford Auburn!
Toni
Jan 19, 2020
Very nice and informative.
Is this review helpful? Yes | No
Jan 21, 2020
Response from current dealership:
Thank you for sharing your positive experience with Prime Ford Auburn, Toni!
B
Nov 3, 2019
I was so unhappy with my experience with this dealership. As soon as they got the down payment for my car they immediately became so unprofessional. Three different times they promised me I would be picking up my car that day. And three times I did not get my car. It took my speaking to the sales manager for anything to get done. They do not know how to handle business and do not care that they upset their clients. The only thing they would say to “fix” the problems was that I could return my car. My car was not the problem. the problem was their customer service. They screwed up my paperwork and did not tell me until hours after I was supposed to get my car. Horrible dealership. I would never recommend anyone going there.
1 of 1 people found this review helpful.
Is this helpful? Yes | No
Nov 4, 2019
Response from current dealership:
Rebecca, The fact that you live in Connecticut and we are a Massachusetts dealer makes it a long process to secure a registration as an out of state dealer. Also, our salesperson is new to this area and didn't realize Connecticut RMV is closed on Mondays to out of state transactions. He also erred on promising it would be done the next day without confirmation that we had the drivers available to complete the transaction. We should have just delivered the car and paperwork directly to you and you could have registered the vehicle yourself and saved the time delay. We hope you enjoy your new Su
 More ...
Oct 29, 2019
Very good
Is this review helpful? Yes | No
Oct 29, 2019
Response from current dealership:
Hi Mark, thanks so much for taking the time to leave Prime Ford Auburn a review.
Tom
Sep 15, 2019
Kept sending. "Boilerplate" message and never answered my questions.
1 of 1 people found this review helpful.
Is this helpful? Yes | No
Sep 16, 2019
Response from current dealership:
Hi Tom - Our dealership, as well as our online services, are closed most Sundays. I'm wondering if that's why you didn't receive the personalized service we provide our guests during typical business hours. I would be happy to look into your inquiry as well as speak to you directly, but I'm unable to locate your information based on this review. Would you please give me a call at your earliest convenience? Thank you, Jim Langway - Sales Manager - 774-450-1541
Sep 12, 2019
Very good ,fast
0 of 1 people found this review helpful.
Is this helpful? Yes | No
Sep 12, 2019
Response from current dealership:
Edgar, it means so much to us to see your review! Thanks from the team at Prime Ford Auburn!
Robert
Sep 9, 2019
Prime got back to me within a reasonable amount of time, to set up a test drive in the AM. Unfortunately, I was unable to make it. I would not hesitate to call them in the future. Thank you.
Is this review helpful? Yes | No
Sep 9, 2019
Response from current dealership:
Thank you for your feedback, Robert! If there is anything further we can do to assist with your car search, please let us know.
Sep 4, 2019
They replied quickly and professionally Car sold before I could get there. They notified me it sold , so not to waste my time. I appreciated that. Salesperson was professional.
Is this review helpful? Yes | No
Sep 4, 2019
Response from current dealership:
We are grateful for your feedback, David. If there is anything else we can do to assist with you car search, please let us know.
jane
Aug 13, 2019
Really decent people.
Is this review helpful? Yes | No
Aug 14, 2019
Response from current dealership:
Thank you for the excellent review of Prime Ford Auburn, Jane!
Paul
Aug 1, 2019
Called right back, very professional.
Is this review helpful? Yes | No
Aug 5, 2019
Response from current dealership:
Thank you so much, Paul!
Jonathan
Jun 24, 2019
Very helpful and considerate
Is this review helpful? Yes | No
Jun 24, 2019
Response from current dealership:
Thanks for the 5 star review, Jonathan.  Hope to see you next time!
Don
Jun 7, 2019
Amazing
Is this review helpful? Yes | No
Jun 13, 2019
Response from current dealership:
Thanks for the great review, Don!
James
Feb 28, 2019
Very helpful and knowledgeable I bought the car!!
Is this review helpful? Yes | No
Jan 3, 2019
Quickly responded to my inquiry. Missed out on the truck.
Is this review helpful? Yes | No
Nov 11, 2018
Vince was quick to respond. Great customer service overall.
Is this review helpful? Yes | No
Oct 14, 2018
Stopped in on a Sunday afternoon to look at the Hellcat and became seriously interested in it. I explained that I was interested in another one down the line. They made me an offer that I liked, and would have sold the car. Here is the best part, I explained that I wanted to pay cash and I would give them a large deposit if they could hold the car for about a week. Nope, would not except that and tried to get me to finance!?! Got some #% story about how they needed to make the sale because it was the last day of the month. THAT pretty much made up my mind to go with the black one that I liked just as much from the other dealer at a very good price. They were very accommodating, NO pressure, no haunting emails and they held the car for me with a credit card!!! And yes, they got paid and I own the car.
1 of 1 people found this review helpful.
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edward
Oct 1, 2018
good salesmen and very helpful
1 of 1 people found this review helpful.
Is this helpful? Yes | No
Arthur
Sep 14, 2018
Flawless
Is this review helpful? Yes | No
Arthur
Sep 10, 2018
Salesman contacted me and was helpful.
Is this review helpful? Yes | No
Bob
Sep 8, 2018
Through entire process, salesperson was a pro! I felt 0 pressure, was given tons of options including the option to see other cars. Test drove the car and received tons of information about the car including maintenance history and car fax without asking for it even! Once I decided to buy, the process was quick and efficient with great explanation throughout! This was a bit of a road trip for me to get to Prime Ford but so well worth it... I worked with Gene and he did a perfect job. He definitely put the “team” in sales team. I have had the car for a week now and 100% satisfied
1 of 1 people found this review helpful.
Is this helpful? Yes | No
Jul 23, 2018
My experience was good here. Quick response and good salesperson. I test drove a vehicle and I didn’t like the vehicle. There was a little pressure to talk numbers and not super easy to get out when I didn’t like the car. Otherwise it was fine.
Is this review helpful? Yes | No
Jul 14, 2018
Very friendly staff
Is this review helpful? Yes | No
Ed
Jun 4, 2018
Great experience. No pressure sales. Smooth process and very accommodating.
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10
Mar 25, 2018
After following this car for a few weeks, I decided to go for a test drive and probably get it. I used their chat system and they confirmed it was available. I received and email from the General Sales Manager that it was available. I drove 45 min to find out it was NOT available. They apologized for the error, but no one pays my 2 hours time and gas
6 of 6 people found this review helpful.
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Mar 21, 2018
Contacted via email & phone. Great staff. Very nice sales and tech. people. Very helpful with information and emailing me photos and car history. Trustworthy company. Car was priced correctly.
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Marcio
Feb 11, 2018
Great experience.
1 of 1 people found this review helpful.
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Feb 11, 2018
The people at Prime were great.
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Jan 28, 2018
Great dealer, but i missed the deal :(
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Dec 28, 2017
Didn’t buy a car from them but they took my call and schedule a time for me to come in and then followed up with me
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Dec 26, 2017
My experience was great!! Shamus and Teddy made it comfortable to deal with and got me the deal I was looking for !! I will be recommending Prime Ford to anyone looking for a pleasant car buying experience!!!
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Michael
Oct 10, 2017
Had a good experience with dealership Got right back with information I requested and additional photos. Great overall experience.
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Andrii
Aug 28, 2017
The worst experience i ever had. Bought a 2015 ford transit connect three weeks ago. Paid 600$ more than average price for this car. Even didn't drive the car because they couldn't find keys for two hours. Was promised to get best service for this money, that is why just paid them and picked up car in two days. Was told that i will get two keys for car, but car was going just with one key. Talked to the manager at least two times and 3-4 times with other guys but they never called me back. Came by twice to the dealership. They sold me 2015 car with one key which had my key technology activated. Now i can't drive more than 80mph, also the sound is around 50% loud. Its terrible.
9 of 10 people found this review helpful.
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Brian
Aug 22, 2017
Great service
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Dave
May 21, 2017
I decided not to see this car however the dealer was very responsive and professional.
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william
Apr 3, 2017
sent an email very promptly....
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Mar 11, 2017
Dan was respectful, attentive to what I was looking for and very Knowledgeable.
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5
Feb 28, 2017
what a wast of time ,was not the truck they had on here ,had a gray one ,they pulled out a silver one all rusty and full of dents
3 of 4 people found this review helpful.
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Jay
Feb 24, 2017
Did get back to me quickly unfortunately wrong price listed
3 of 3 people found this review helpful.
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Feb 5, 2017
Very responsive, quick to reply to any interest. Follow-up calls as well. I did not buy a car, but liked they were not pushy, wiling to help.
1 of 1 people found this review helpful.
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Gregg
Jan 18, 2017
I showed online interest in a pre-owned mark lt. Prime was professional and accommodating.
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Walter
Oct 31, 2016
Seemed pretty good to work with. When I called they had to check vehicle availiabilty. They called me back a short time later , the vehicle had been sold. A couple of days later they called back offering to help search for another vehicle .
2 of 2 people found this review helpful.
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Nov 2, 2016
Response from current dealership:
Hi Walter, thank you for your review. Sorry to hear the vehicle had been sold. We would be more than happy to help you find a similar vehicle!
Chris
Jul 14, 2016
It sold and they still told me they had to just get me there and it's not close.
2 of 3 people found this review helpful.
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Jul 18, 2016
Response from current dealership:
Hi Chris, I am very sorry to hear about your experience with us as that is not how we do business. I would like to speak with you so that I can help turn your experience with us into a positive one and make sure this sort of thing doesn't happen to anyone else. My direct line is (508)502-1508.

Sincerely,
Sean Van Praet
General Manager
Prime Ford Auburn
karol
Jun 23, 2016
Great experience!
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Jun 24, 2016
Response from current dealership:
Thanks so much, Karol! Hope you found exactly what you were looking for!
JOSE
Jun 6, 2016
Awesome service and very courteous!!!!!
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Jun 6, 2016
Response from current dealership:
Hi Jose, thank you for your review! We're glad to hear you had a great experience with us! Hope you found your perfect vehicle!
Ryan
May 4, 2016
They were not educated on the products that they were selling and when I infromed them on a issue I was having with my vehicle they would not help me resolve that issue at all
2 of 2 people found this review helpful.
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May 5, 2016
Response from current dealership:
Hi Ryan, thank you for bringing this to my attention. I take this sort of thing very seriously and would like to make sure everything gets solved. Please call me directly at (508)502-1541 so that I can help. I look forward to speaking with you.

Sincerely,
Sean Van Praet
General Manager
Prime Ford Auburn
May 3, 2016
Great
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May 4, 2016
Response from current dealership:
Thank you, Ryan! Hope you got your perfect vehicle!
KEITH
Mar 6, 2016
he called but didnt show much intrest in getting me to buy from Prime.
3 of 4 people found this review helpful.
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Joseph
Feb 7, 2016
The offer for my vehicle in trade was very low.
5 of 5 people found this review helpful.
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chris
Jan 5, 2016
very responsive contacted me right away
0 of 1 people found this review helpful.
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Jan 6, 2016
Response from current dealership:
Hi Chris, thank you for your review! We appreciate your business and hope to work together soon!
Mark
Jan 3, 2016
I called them for a week trying to buy this truck and then they told me it was sold. I do not recommend this dealership.
2 of 2 people found this review helpful.
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Jan 6, 2016
Response from current dealership:
Hi Mark, thank you for your review. Any type of feedback helps us improve. I am sorry to hear about your experience with us and would like to see what I can do to help. Please call me directly so I can help regain your trust in our dealership - (978) 815-4340. I look forward to speaking with you.

Sincerely,
Sean Van Praet
General Manager
Prime Ford Auburn
(978) 815-4340
William
Nov 20, 2015
Fair price on car. Low balled me on trade. Way below kbb.
4 of 4 people found this review helpful.
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michael
Nov 2, 2015
Great customer service.
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Lakshminarayanan
Jul 30, 2015
They offered me 2015 FordFocus for $400 a month but they don't want to give me what I wanted. (Armada)
1 of 1 people found this review helpful.
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5
Jun 27, 2015
Was an hour ride, but turned out to be a great experience! From my initial email contact, to sales, to finance, I felt I got a good deal. In just a few hours I rolled out in my new (used) truck. Jeff took care of me well; we had some fun; and he even assisted in the detailing of the truck I purchased. Would go back again in the future.
1 of 1 people found this review helpful.
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Michael
Jun 6, 2015
My experience went very smoothly. I spent minimal time in dealership. They were very professional. I have a very busy schedule. I would not have been able took pick up car for another week.so they were nice and delivered the car the next day after all insurance and registry paper work was done . Thanks for all your help. My wife loves her new car !
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mike
Feb 14, 2015
worst experience of my life. stay away!! Bait and switch tactics, lies deceit, wont return calls. did very little to make a horrible situation right. stay away
2 of 2 people found this review helpful.
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Fred
Feb 12, 2015
Truck I was interested in was sold already but they did send info on another truck they thought I might be interested in I wasn't , but the real issue is even after saying the truck was sold they still kept it posted.
1 of 1 people found this review helpful.
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Doug
Feb 3, 2015
Good response
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5
Oct 31, 2014
Car was already sold and they never called back
1 of 1 people found this review helpful.
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Steve
Dec 20, 2013
Good experience
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scott
Oct 17, 2013
only contact was by email
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Sep 26, 2013
Nice dealership.
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Mike
Jun 13, 2013
Very friendly and helpful. Great communication. Did what they promised to do! Highly recommended!!
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Cellina
Jun 6, 2013
Excellent service!!!!
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JOHN
Apr 17, 2013
very good
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Danny
Dec 22, 2012
Dealer took too long to contact me back, they would tell me they'll call me and nothing, I had to end up contacting them 4-5 times to get service, at the end of it all i liked The car I was going for but the customer service was just not as I expected, your chasing them instead of them chasing you.
1 of 1 people found this review helpful.
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