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Hallmark Subaru: Your Trusted Subaru Destination in Birmingham, AL Looking for a new or pre-owned vehicle? Hallmark Subaru in Birmingham is your go-to dealership for an exceptional sales experience. Our friendly, knowledgeable team is committed to helping you find the Subaru that fits your lifestyle—whether you're seeking adventure-ready capability, family-friendly comfort, or dependable daily performance. We offer a wide selection of new Subaru models and high-quality used vehicles, all backed by transparent pricing and a customer-first approach. Visit us in person, explore our inventory online, or give us a call today—your next Subaru is waiting at Hallmark Subaru Birmingham.

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Dealer Reviews

Based on 4 reviews
All reviews are verified visits to the dealer. – Learn More
Winsome
Mar 20, 2026
This transaction was entirely by phone. I found the 2023 Infiniti on the CarGuru app, sold by Halmark Subaru. I contacted the dealership by text and had the vehicle delivered to me 3 days later - a seamless transaction and delivery.
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Isaac
Jan 12, 2026
The dealership was ready to help in any way possible.
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Dec 1, 2025
I didn’t purchase the vehicle, however the dealer quickly responded to my inquiry.
1 of 1 people found this review helpful.
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Dec 1, 2025
Response from current dealership:
Hi.  We appreciate you taking the time to share your experience with Hallmark Subaru of Birmingham. We’re glad our team was able to respond quickly to your inquiry and provide the information you needed. We wish you the best of luck in your search for a vehicle.  We are here if we can help in any way.
Oct 27, 2025
Great experience. Good folks.
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Oct 28, 2025
Response from current dealership:
Hi!  Thank you for providing feedback on your recent visit to Hallmark Subaru of Birmingham.  It's always great to hear that our customers have had a positive experience with us.  We appreciate you choosing us for your vehicle needs.
Ricarra
Mar 6, 2020
Great
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Feb 8, 2020
I had a great experience. The Sales Association Anthony was very receptive to all of my questions and worked with me on lowering the price a bit. Car was very clean and the process relatively fast. Great experience
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Jan 31, 2020
Quick response
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Robert
Jan 13, 2020
Yes they were but the price quoted it he same for every Subaru store in Alabama. I wish they woud quote the ‘No Haggle” price instead of the 4 hour what’s the best deal BS price.... Thank you for your service...
1 of 1 people found this review helpful.
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sherman
Dec 5, 2019
Great
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Ron
Aug 3, 2019
Excellent follow up and other. Will consider strongly buying from them in future.
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Aug 6, 2019
Response from current dealership:
Thank you for your loyalty to Jim Burke, thank you for your business and feedback!
Nathan
Apr 9, 2019
I am doing one star because I cant choose no stars or negative stars. They are completely unprofessional and have some very shady business practices. They texted me a price out the door with a quote sheet along with a Carfax along with pictures of the vehicle but then once I got at the dealership and was ready to purchase the vehicle they increased the price by $7K. I would not purchase from this dealership.
6 of 6 people found this review helpful.
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Mar 25, 2019
Great experience. Doug was very helpful and got us into the vehicle we wanted.
0 of 1 people found this review helpful.
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Jan 24, 2019
Every 1 was very nice (thank you)
0 of 1 people found this review helpful.
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Patricia
Nov 25, 2018
Great and timely response
1 of 2 people found this review helpful.
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Oct 30, 2018
Followed up with my request...
1 of 2 people found this review helpful.
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Oct 6, 2018
Jim Burke was very responsive. Although I found another vehicle that was better for me, this dealer was the 1st dealer to respond out of all that I contacted.
2 of 3 people found this review helpful.
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Jon
Sep 24, 2018
They were nice when they contacted me, but I found a better deal at another dealer.
0 of 1 people found this review helpful.
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Sep 24, 2018
Having purchased our last two vehicles out of state we found the process of attempting to do this painful with this dealership. Our sales guy, Kurt was very confrontational in his approach, skeptical and just scattered. We liked the vehicle but could not deal with Kurt.
6 of 6 people found this review helpful.
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Jul 24, 2018
Great is all. Tommy Seals was great, he stayed with me throught he whole procees and a heck of a nice fellow. Would definatly recoment this dealer to anyone.
0 of 1 people found this review helpful.
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Jul 27, 2018
Response from current dealership:
Tommy is a great asset to our team and he provides our customers with the best care. We're so glad to hear that he provided you with great customer satisfaction!
jackson
Jun 7, 2018
The truck was not $19,888.00 minus the incentives. It was $25138.00 minus the incentives. To most of us simple minded folks, this can be very discouraging.
7 of 8 people found this review helpful.
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M
Jun 7, 2018
4 different contacts with the dealership and they evaded my specific questions - insisting on trying to get me to come in for a "VIP Test Drive". When I finally got interior pictures I found that the advertisement was in error and the entire conversation could have been avoided - a colossal waste of time - with them trying to push me to "come in" - and waste more of my time.
10 of 10 people found this review helpful.
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Jul 27, 2018
Response from current dealership:
We would like to know more about this instance so that we can address it appropriately. Could you please contact us by calling 205-324-3371 and provide us with more details so that we can insure that this does not happen again. Thank you for informing us and we truly apologize for the poor experience.
May 18, 2018
Set up an appointment to test drive a Jeep. Set in traffic for two hrs. Only to find out when I arrive that the vehicle sold at 10 that morning. A courtesy call would’ve been nice!!!!all the guy said was yeah it sold. I’ve got some others if you wanna take a look. No apology. Nothing
11 of 11 people found this review helpful.
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Jul 27, 2018
Response from current dealership:
We truly apologize for the inconvenience that you experienced and we assure you that this is not how we tend to conduct business. If you would, please contact us by calling 205-324-3371 and provide us with the name of the salesperson you worked with and we will use this as a learning experience with them.
shawn
Jan 10, 2017
Very Responsive, we ended up going a different route with our vehicle purchase, but we're very pleased with Jim Burke Auto
2 of 2 people found this review helpful.
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Connie
Oct 30, 2016
They do not show prices & response slow. Took way too long to get price.
6 of 6 people found this review helpful.
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Dennis
Aug 5, 2016
After several days got a form email encouraging me to call. Did not answer any question I asked.
8 of 8 people found this review helpful.
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garry
Aug 3, 2016
good
0 of 1 people found this review helpful.
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Michael
Jul 20, 2016
Worst dealership ever, I was lied to about getting approved for a car, lack of communication, and the Finance manager was rued.
5 of 6 people found this review helpful.
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Thomas
Jun 17, 2016
I had to call the sales rep. Anthony several times to find out the status of car. He only contacted me once when he was checking on car. No pressure, nice, but did not seem interested in selling me the car, b/c I think he already had a potential offer. They sold the car 2 days after I looked. There are other & better cars in the sea!
4 of 4 people found this review helpful.
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Brandon
May 22, 2016
Followed up with me but we just couldn't find the car I had to have. Solid overall
1 of 1 people found this review helpful.
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May 16, 2016
Jim Burke dealership was honest and upfront with their advertised price and subsequent sales price.
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Jeremy
May 8, 2016
Great experience! Did not pressure me and gave me a really good deal
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Adam
Apr 22, 2016
I had been looking a fairly specific Jeep for a little while now. I found it at this dealership a little over two hours away. Their website stated a final price of 37,100. I figured they wouldn't negotiate down any as they knew how far I was willing to drive to get it. However, I was in absolute shock when they RAISED their total price over $1000. They negotiated it down some, but it was a bad experience. The financial guy, I don't recall his name just his love for Mississippi State, was a complete jerk. My salesman was friendly, but that is the nicest I can say about that trip. My Jeep did break down on the way home, but I'm not sure I can completely fault the dealership for that. They did deliver it to my house almost two weeks later.
5 of 5 people found this review helpful.
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randy
Mar 29, 2016
Friendly, responsive, not pushy
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Pat
Mar 12, 2016
I was in email contact with the used car salesman Fernando For two days during which he said the truck was available. I left montgomery for the 2 hour drive to the dealership and before i left he said the truck was waiting for me for a 11:00 appointment with him. When i got to the dealership at 11:00 the truck had been sold the previous day and Fernando was unavailable to see me. Classic bait and switch. I will NEVER do business with Jim Burke again. Disgraceful. This is what gives used car salesmen a poor reputation.
8 of 8 people found this review helpful.
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Mar 2, 2016
I believe they contacted me, but I really can't remember too much about it. The car is more than I wanted to pay.
1 of 2 people found this review helpful.
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Nicole
Feb 24, 2016
Quick response
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Mary
Feb 15, 2016
Responded as requested.
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Greg
Jan 4, 2016
Nice people.
0 of 1 people found this review helpful.
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Gabriel
Dec 1, 2015
Went to look at a jeep only to find out the dealer couldnt sell the vehicle die to needing repairs. Sales tried to get me to buy a newer jeep but i was only looking for a specific model. Salesman was friendly though.
1 of 1 people found this review helpful.
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lee
Nov 7, 2015
Salesman was very kind and not pushy
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Josh
Oct 6, 2015
Overall good experience. Just didn't buy.
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Beverly
Sep 4, 2015
I received several messages from them. I was very pleased with the response. But I am only looking around right now.
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Jack
Jul 28, 2015
We will NEVER go to Jim Burke Automotive again. The salesperson that spoke to us on the phone was very rude to my wife and 'handed her off' to another salesperson when she went into the showroom. We bought a vehicle from another dealer.
2 of 2 people found this review helpful.
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Katie
Jul 26, 2015
Called to make sure car was still there.... They let me drive all the way up there when it wasn't. Very misleading.
2 of 2 people found this review helpful.
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robert
Feb 15, 2015
They did reply by email.
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Delores
May 31, 2014
Dealer sent email back to me, but did not answer my questions.
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elizabeth
May 20, 2014
heloful salesman but high price
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Larry
May 14, 2014
Did not have the vehicle.
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Julie
Dec 17, 2013
lazy, wants customers to do their job for them and not so honest from what I've seen!
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Nikki
Nov 8, 2013
Very responsive fealer with great follow-up! Thanks!
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Betrum
Oct 7, 2013
Dealer responded and was very helpful/professional
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BRENDEN
Aug 16, 2013
good communicationjust wasnted too much for the vehicle they had.. also not willing to work with me on the pricing as much as other dealers on better cars.
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Judy
Jun 18, 2013
This car had more miles on it than my Lincoln does, so we could not deal.
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Chad
Oct 3, 2012
Very helpful keeping in touch by emails! Only thing in the way at the moment is ive been extremely busy! Good people!
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Will
Jun 16, 2012
Very Responsive
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