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Ed Morse Ford North
About Us
Ed Morse Ford Geneseo Service Center offers quality, professional customer service. Our staff is composed of Certified Technicians who have trained and passed strict Manufacturer Certification programs. With these rigid OEM (Original Equipment Manufacturer) guidelines and our dedicated employees, we guarantee a job well done with a stress-free experience. We have a state-of-the-art facility and perform the latest techniques in auto repair.
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Today 8:00 AM - 7:00 PM (Open now)
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1041 S State St
Geneseo, IL 61254
Our Amenities
- Courtesy Wi-Fi
- Shuttle Available
- Competitive Pricing
- Factory Trained Certified Technicians
- OEM Factory Parts Warranty
- We Honor all Local Ford Dealership Coupons
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Service Info
Service Hours
Dealer Reviews
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Sep 1, 2025
Excellent at contacting you back. Will recommend
Sep 2, 2025
Response from current dealership:
Thank you for your kind words, Don! I appreciate your feedback and am thrilled to hear about your positive experience with Ed Morse Ford North (GIFD). Your recommendation means a lot to us. We look forward to serving you again in the future!
Sincerely,
Adam Underwood, AdamUnderwood@edmorse.com
Sincerely,
Adam Underwood, AdamUnderwood@edmorse.com
Jun 10, 2024
The dealership was extremely helpful and totally satisfied with my new Prius.
Jun 14, 2024
Response from current dealership:
Thank you for choosing Ed Morse Ford North, Marcia. We're thrilled to hear that you had a great experience with our dealership and that you're totally satisfied with your new Prius. We appreciate your kind words and look forward to assisting you again in the future!
Sincerely,
Russell Marshall, russellmarshall@edmorse.com, 309-489-6437
Sincerely,
Russell Marshall, russellmarshall@edmorse.com, 309-489-6437
Show older dealer reviews 17
Oct 19, 2021
Good service
Yes, I was contacted via call and text. I was very happy with my whole experience at this dealership. He had the jeep pulled up and ready to go. He showed me how the soft top came on and off. Very nice place
Oct 12, 2020
Response from current dealership:
Thank you very much!! It's greatly appreciated and we hope you are enjoying the Jeep!
Jul 8, 2019
Excellent communications which included a follow-up phone call. Salesman answered all my questions about the vehicle that I was interested in.
Oct 12, 2020
Response from current dealership:
Thank you very much!! We greatly appreciate it!
Mar 15, 2019
Response from current dealership:
Thank you!! Always happy to help!
Jan 11, 2019
The dealer contacted me within two hours of my inquiry. He answered my questions and held the car for me for several days until I could get there. Despite being 14 years old, this car is in great shape, well maintained. The dealer could not have been more courteous or more accommodating.
Mar 15, 2019
Response from current dealership:
Thank you Alice! It's great to hear you had such a great experience with us! Enjoy the new ride!
Nov 2, 2018
Very nice small town dealer they treated me like one of the locals very welcoming. Nice dealership they seem to be honest and caring for the customer. I would recommend checking them out I will definitely use them for my next car purchase.
Nov 3, 2018
Response from current dealership:
Thank you very much Jason! That was very kind of you and it's greatly appreciated. We look forward to seeing you again sometime soon!
Aug 30, 2018
Very quick response. Very friendly and helpful.
Nov 3, 2018
Response from current dealership:
That's very kind of you Amanda! Thank you!
Nov 3, 2018
Response from current dealership:
Thank you!! Very pleased to hear!
Very polite, spoke with me on the phone and followed up with me when I
wasn't able to make it into the dealership. Was very understanding that we
decided to go with a different kind of vehicle. Wonderful dealer, very polite.
Nov 18, 2017
Response from current dealership:
Thank you very much!!
Aug 24, 2017
I waited too long and the car sold. Salesman was very helpful and sent me extra pictures. Thanks!
Nov 18, 2017
Response from current dealership:
Thank you very much!!
I was so very impressed with this dealer. They were responsive. But more than that, they were not more focused on the sale than on my needs as a buyer. They put me first. They were honest and consistent. I have never been treated so well at a car dealership.
May 31, 2017
Response from current dealership:
Thank you very much!!
Aug 6, 2015
Great trade experience. Worked with
Jeff, highly recommend.
May 31, 2017
Response from current dealership:
Thank you very much!!
Feb 17, 2015
Good communication but some
negotiation frustration.
May 31, 2017
Response from current dealership:
Thank you very much!!
Sep 10, 2014
good condition since I was going to have to fix the air conditioner I also had another engine check light but no signs of running bad so I will get the checked also.......
May 31, 2017
Response from current dealership:
Thank you very much!!
Jul 14, 2014
Very responsive
May 31, 2017
Response from current dealership:
Thank you very much!!