About Us

We know that you have many options when it comes to shopping for your next new vehicle or shopping for automotive services. We appreciate you taking the time to visit our digital showroom today. Our team is dedicated to providing you with a different automotive experience and we look forward for the opportunity to work with you. If you have any questions or can't find what you are looking for, please let us know by calling, sending us an email or use the Contact Us form in the About Our Dealership section of this website. Give us a shot - You won't regret it!

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Dealer Reviews

Based on 6 reviews
All reviews are verified visits to the dealer. – Learn More
Terri
Mar 17, 2026
Joe was a pleasure to work with. Efficient communication. Very pleased with purchase of vehicle. Business manager was a pleasure to work with also.
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KaSandra
Jan 12, 2026
I didn’t buy or even go see vehicle as I found something closer but I was contact by a rep and they were very helpful.
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Oct 7, 2025
Joe has been wonderful. He has kept me updated on the vehicle I’m interested in. I haven’t had a chance to get there because of working everyday! Thanks Joe
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May 21, 2024
No pressure Zach was extremely helpful
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James
Apr 15, 2024
Appreciated their prompt follow up and approach to working with me.
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Apr 18, 2024
Response from current dealership:
It was a pleasure assisting you, James. Thank you for taking a moment to share your experience at Watermark Honda / Bluegrass BMW.
Apr 12, 2024
Great customer service! Timely Responses! I recommend them 100%. Was interested in A 2024 Golf GTI and They got back to me within an hour with a walkaround video of the car and interior pictures in depth.
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Apr 18, 2024
Response from current dealership:
We are very happy to see that you were pleased with your overall experience at Watermark Honda / Bluegrass BMW. It was our pleasure assisting you. Please let us know if you have any questions...we're right here for you!
Feb 17, 2024
Great all around
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Feb 19, 2024
Response from current dealership:
Thank you, Debbie! We appreciate your comment and 5-star rating!
Nov 16, 2023
Awesome!!!! Kind & polite. Everyone there is so nice. Joe was our sales guy. I had so many questions & he got right back to me with an answer or that he would find out. If I could I would give them 10 ⭐
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Pamels
Jun 13, 2022
Received prompt replies regarding all of my many questions!
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Jul 1, 2022
Response from current dealership:
Thank you for taking a moment to leave this review. We appreciate it very much. Have a great day!
Steven
Jul 17, 2021
Excellent experience. Made appointment to see the car. Salesman Isaac did very capable job of explaining features and answering questions. Friendly atmosphere. Came away with new car. Would not hesitate to give return business.
1 of 1 people found this review helpful.
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20
Jun 7, 2021
Great place to buy a car. They are helpful, they listen and most of all they work with you.
1 of 1 people found this review helpful.
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Lester
Apr 15, 2021
I got an reply from Joe at Bluegrass Honda/BMW within minutes of sending my inquiry. Joe and his colleague Isaac were friendly and professional and gave me the info I needed to make a decision on my purchasing a used car. Thanks guys.
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Apr 15, 2021
Response from current dealership:
Thank you for this OUTSTANDING review regarding your experience with our Bluegrass BMW Sales Manager, Joe Langston and Client Advisor Isaac Phillips. It was our pleasure assisting you. Please let us know if you have any questions, we're right here for you! Have a great day, Lester.
Jan 23, 2021
Well I've been Receiving a lot of Automated & Not getting the Information that I'm Asking for Which was Simply if the Price on this Unit was Firm, Because I've Found other Unit Similar with Less Miles & Wondering Since the the Miles was higher if they Would come Down a Little on the Purchase the I Could make a Valid Decision, but Never Responded.
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Jan 23, 2021
Response from current dealership:
Hi, Jeffery, sorry you are having difficulty getting the answers you are looking for. What vehicle are your interested in at Watermark Honda / Bluegrass BMW and I will see what I can find out for you. You are also welcome to give us a call at 270-444-6632. Ask for Corey Keller for Honda and Joe Langston for BMW.
20
Jan 18, 2021
Experience was excellent. They responded in a timely manner.
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Jan 18, 2021
Response from current dealership:
Thank you for this 5-star rating for Watermark Honda / Bluegrass BMW. We appreciate it very much. Have a nice evening.
Jul 1, 2020
The reason I did not buy this car it did not have gps every treated me well.
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Joel
May 7, 2020
Car was already sold.
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Tandy
Mar 4, 2020
Wonderful smooth experience. They addressed all of my concerns
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Tony
Feb 26, 2020
Isaac is great, still looking at car but he has been a pleasure to deal with. Thanks
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Feb 11, 2020
Good, responded quickly
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Bruce
Dec 4, 2019
Contacted me quickly and was very helpful.
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Nov 8, 2019
They were very helpful over the phone but I did not purchase from them only because the vehicle wasn't exactly what I was looking for.
1 of 1 people found this review helpful.
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Oct 21, 2019
Didn’t close the deal but salesman was very helpful and prompt!
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Michelle
Sep 27, 2019
Wonderful response from this dealership. After test driving a 2018 locally we decided that we would like a newer year.
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Sep 17, 2019
Sold the car I had been in contact with them about 20 minutes before I walked in. 5 days of waiting for the car to get to the dealership and they contacted me to tell me it's there and sold it to someone else 20 minutes later.
2 of 2 people found this review helpful.
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Brad
Sep 8, 2019
Bought a used 2019 Honda Ridgeline at Watermark Bluegrass. Fantastic experience. Great price and service! Corey and Matt were wonderful to work with. Their Dealer warranty is especially attractive. I highly recommend this dealer and would buy from them again.
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Alicia
Sep 7, 2019
Super helpful. Stayed open late so I could come pick it up. Worked everything out. Kept me in the loop. Texted me as needed. Great experience. Aimee was wonderful!
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Jun 23, 2019
Asked several questions, spoke with Corey. He apparently doesn't like to waste his time with women but did speak with my husband. Didn't follow up with us when he said he would and gave no response when we told him we were no longer interested in the car. Definitely missed a sale as we bought a car the same day from another lot.
6 of 6 people found this review helpful.
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Christina
Apr 24, 2019
I reached out for additional information and heard back very quickly. The man I talked to was very kind, helpful, and gave great recommendations. Delightful experience!
1 of 1 people found this review helpful.
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Randy
Mar 9, 2019
Aimee was very helpful, without being pushy. If she didn't know something she said so rather than make up an answer. Very responsive to text questions..
1 of 1 people found this review helpful.
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Anita
Jan 28, 2019
Cory was very helpful
1 of 2 people found this review helpful.
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Jan 24, 2019
Contacted to check on a car, really wasn't interested in car after conversation. He asked me about my car I was wanting to trade in. Which was a honda crv. He asked me to bring it in because he was interested in buying it. Got my car there and no longer interested in buying the next day. Just wanting to get me in to sell a car. Lost a future customer by doing so.
4 of 4 people found this review helpful.
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Jessica
Nov 30, 2018
They were very helpful and fast to reply to my questions. Unfortunately the Tahoe sold before I had a chance to see it in person, but they were still wonderful to me!
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Humphrey
Oct 20, 2018
Perfection. Highly recommend
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Oct 16, 2018
Best experience we have had with buying a vehicle! Everyone was friendly and answered any questions we had.
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Aug 8, 2018
Excellent experience and very professional.
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Jul 26, 2018
Very quick response, appreciated their approach to their business.
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Apr 19, 2018
Great experience
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Scout
Apr 10, 2018
We were very pleased with the service we received. The salesman was not pushy. He was straightforward with us and did not seem to be attempting to manipulate the situation in any way. We were able to agree on a price and drive home with our new vehicle after just a couple of hours.
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Burke
Apr 7, 2018
Everything was excellent. The car was just the wrong color.
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Todd
Mar 5, 2018
Easy experience beginning to end. Corey stayed in touch during the entire process and was very straightforward.
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Feb 23, 2018
Quick response to all questions.
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Bruce
Feb 14, 2018
Great people
1 of 1 people found this review helpful.
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Rod
Jan 15, 2018
They do not bargain much they give you the price and then you decide if you want it. Their cars go fast.
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Dec 8, 2017
Dealer was quick to respond to my inquiry about a vehicle I was interested in. Unfortunately the vehicle sold before I was able to see it in person. Salesman was very professional.
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David
Dec 5, 2017
Great deal and great salesman. They were very easy to work with. Highly recommend this dealership
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Bill
Dec 1, 2017
Great! Friendly staff, and was treated as a customer should be. I WILL BE BACK!
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Nov 16, 2017
They’ve done a great job at meeting my needs. Excellent communication with friendly service.
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Sep 16, 2017
Dealer.responded
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Brad
Sep 14, 2017
Quick response
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Elayne
Sep 9, 2017
Very professional courteous service. I would definitely recommend this dealership. I made an appt for a particular date/time, however was late arriving . The dealership stayed open for me and provided exceptional customer service.
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Victor
Jun 15, 2017
Experience was great !! Car was detailed and had a full tank when I went to pick it up! Guys up there were very helpful and down to earth!
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Jun 16, 2017
Response from current dealership:
Victor, Thanks for taking the time to share your experience!
Joe
May 19, 2017
Had an appt to come see the vehicle they sold it while I was driving there for my appt
1 of 1 people found this review helpful.
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May 16, 2017
Amazing experience and everyone there was so helpful throughout the entire process, they have excellent prices and extensive product knowledge as well as there forever warranty, I drove over 4 hours to purchase from them and I believe it was well worth the drive Joe langston and Amy the client advisor really made the process pleasant
0 of 2 people found this review helpful.
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Ann
May 13, 2017
Quick responce.
0 of 2 people found this review helpful.
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Mar 22, 2017
ASAP call and very friendly and informative. Would recommend to anyone.
0 of 1 people found this review helpful.
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Sarah
Feb 28, 2017
Super smooth transaction. Corey was a great help. Love my new car!!
0 of 1 people found this review helpful.
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Jan 3, 2017
AAAAAAAAAAA+.
0 of 2 people found this review helpful.
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Jan 4, 2017
Response from current dealership:
This is a report card I'm proud to bring home! Thanks!
Tracy
Dec 31, 2016
This dealer is awesome. We contacted the dealer immediately and drove 88 miles from Tennessee the very day we saw the car on cargurus. We arrived 5 minutes before they closed, but every person necessary to the sale, including the general manager, stayed right there to handle our trade in and the car sale. We got to test drive the car with no pressure to buy it. Danny, Corey and Matt were all kind and helpful, despite it being 2 hours past their usual closing time. Around 7:30 pm we all realized we couldn't drive the car home due to a final inspection they needed to do (it had just come in a couple days earlier). Corey immediately solved the problem by offering to drive the car to us on Dec 31st (the busiest day of the year for their dealership)! In the meantime, Corey called us twice on December 30th to keep us updated on the final inspection and let us know all was well with the vehicle and the planned delivery. On the morning of the 31st, the car was delivered to us and our old car was driven the 88 miles back to the dealership. The entire transaction was smooth as Kentucky bourbon. Thanks to all of you for helping us bring this car home to Tennessee in such an efficient and friendly manner.
2 of 4 people found this review helpful.
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Jan 3, 2017
Response from current dealership:
Tracy,

Thank you so much for the kind words! I am very proud to hear the Watermark team went above and beyond.

Happy New Year!
Jerrod Grant
Vice President
Watermark Auto Group
David
Dec 28, 2016
5 star. Excellent. Responsive. A++
0 of 1 people found this review helpful.
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Jan 3, 2017
Response from current dealership:
David, Thanks for your review!

Happy New Year!
Jerrod Grant
Vice President
Watermark Auto Group
Jane
Dec 23, 2016
They're good at following-up and providing vehicles that may match my needs without me asking.
0 of 1 people found this review helpful.
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Lauren
Dec 14, 2016
Bought the 2015 Honda CR-V from this dealer! The salesman was really sweet, and their finance guy was so wonderful!
0 of 1 people found this review helpful.
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Ronnie
Nov 14, 2016
Yes and we were able to agree on a price. Thus far this purchase has been a one of the most pleasurable purchases.
0 of 1 people found this review helpful.
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Amy
Oct 26, 2016
Amy was very responsive and super courteous & patient with my questions since I was out of state. We put a deposit down to hold but at the same time another salesperson was selling this car to another buyer. We should've acted more quickly. My opinion, this dealership was the most "real" of all that I've communicated with.
0 of 1 people found this review helpful.
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Alan
Oct 23, 2016
They got right back with me and answered all my questions.
1 of 1 people found this review helpful.
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Wayne
Sep 17, 2016
Great experience. Honest, helpful, friendly, service minded. Highly recommend
1 of 3 people found this review helpful.
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Kelly
Sep 5, 2016
great
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Ramanand
Aug 22, 2016
Did not return their call
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MaryAnn
Jun 29, 2016
My experience was awesome & the salesman was very professional. I will definitely be back..
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Larry
Jun 21, 2016
This dealership was very helpful and ended up buying a new BMW from them. I would recommend them to anyone looking for a new or used car.
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Fred
May 31, 2016
The dealer was exceptionally prompt and thorough in both responding to my inquiry and in calling later to regretfully tell me the vehicle had just sold.
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Melanie Simpson
May 18, 2016
I hesitantly drove near 2 hours to see a 2010 328i BMW from Bluegrass Honds BMW. I was initially greeted by Joe inquiring about the car then he set me up with Todd who introduced himself and this beautiful machine to me. This was a very smooth transaction by wonderful staff who waited for me to arrive after their day was done !! Exceptional, and I mean exceptional work Todd and Joe not many impress me but you all made my search worth the wait and my daughter is absolutely stunned with her beautiful BMW. I hope to return soon for my new car and I know who I am looking for !!!
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Barbara
Aug 29, 2015
Only thing I asked them not to do was call me. They did, several times in about 45 minutes. Other than that it was good. I liked it where you could chat with someone.
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robert
Aug 3, 2015
Most courteous and friendly staff I have ever met. Highly recommended.
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Tim
May 2, 2015
Best experience ever at dealer ship.
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