Toyota Grand Highlander Pricing Analysis: Worcester, MA Market Report

Pricing Analysis by Model Year

Key Insights

• Significant New-Car Premium: The 2026 model is priced at $48,086, which is approximately 13.5% above its MSRP, indicating strong demand for the latest model.
• Steady Pricing for Recent Models: The 2025 model also shows a high average price of $48,061, just slightly below the 2026 model, suggesting limited depreciation in the first year.
• Best Value in Older Model: The 2024 model is priced at $45,210, reflecting a more moderate depreciation of about -6.4% vs MSRP, making it a potentially better value for budget-conscious buyers.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Worcester Region

Key Insights

• Highest Prices in Providence: The city of Providence, RI has the highest average price at $46,482, likely due to higher demand and lower inventory.
• Best Value in Chicopee: Chicopee, MA offers the lowest average price at $43,820, indicating a more price-sensitive market or higher inventory levels.
• Stable Pricing Across Cities: Most cities show average prices clustered around $45K, suggesting a relatively stable market with consistent demand across the region.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Trims Dominate Listings: The XLE AWD trim is the most common with 56 listings, reflecting strong demand for all-wheel-drive options.
• Premium Pricing for Higher Trims: The Platinum AWD trim, with an MSRP of $55,445, commands a significant premium, indicating a market for luxury features.
• Limited Inventory for Base Trim: The LE AWD trim has only 1 listing, suggesting limited availability and potentially higher demand for this entry-level option.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from August 6, 2026, CarGurus experts' opinions, and generative AI.